What's Your Vibe?
Tell us the vibe. We'll map the pour.
19 pre-built vibes drawn from real HOAN customer briefs — new outlet concepts, draught contracts, promotions, events, R&D, service-station deployments. Each card gives the recommended SKU bundle plus the relevant Innovate-Your-Beverage services. Filter by tag or scroll the lot.
Opening a Korean BBQ or KTV in a casual dining strip. Need beer, soju and a couple of signature cocktails.
Anchor on JINRO Chamisul Fresh (the SG benchmark soju) + JINRO Gold (zero-sugar conversion driver). Three Korean lagers cover all price points. JINRO Highball draught (Honey Lemon, Lychee, Yoghurt — 2026 lineup) gives an instant signature cocktail offering without bartender skill.
Recommended SKUs:
JINRO Chamisul FreshJINRO GoldJINRO 24Hite Extra ColdTERRAKELLY BeerJINRO Highball Honey LemonJINRO Highball LycheeJINRO Highball YoghurtHARD Zero Peach Oolong
Services:
New Outlet — Cocktail Bar (mid-tier)
Opening a cocktail-led bar; need a mix of fast-pour signature serves + a backbar that lets bartenders flex.
Put the b.yond range on tap — 7 EDM classics plus Aperitivo Spritz on request; covers the entire menu of 'expected' classics with consistent dispense, freeing bartenders to focus on bespoke serves. Use the Innovate Your Beverage service to build 1-2 house signature cocktails on top.
Recommended SKUs:
b.yond Singapore Slingb.yond Mojitob.yond Margaritab.yond Long Island Iced Teab.yond Piña Coladab.yond Espresso Martinib.yond Lychee Martini
Services:
New Outlet — Wine Bar / Bistrot
Wine-led bistrot — house pours by the glass, regional reps for the sommelier, premium collector labels.
House pour layer: Casillero del Diablo Reserva (Cab, Carménère, SB, Chard — 11-varietal range covers everything reliably), Grant Burge Benchmark + Buttery Ink Chardonnay (exclusive on-trade), Combes Saint Sauveur. Regional rep layer: Trivento Reserve, Amelia. Premium pour layer: Trivento Golden, Holy Trinity, Carmín de Peumo. Three-tier programme covers all price points.
Recommended SKUs:
Casillero del Diablo Reserva Cabernet SauvignonCasillero del Diablo Reserva CarménèreCasillero del Diablo Reserva Sauvignon BlancCasillero del Diablo Reserva ChardonnayGrant Burge Benchmark Sauvignon BlancGrant Burge Buttery Ink ChardonnayTrivento Reserve Malbec 2021Combes Saint Sauveur Côtes du Rhône AOCTrivento Golden Reserve 2018Amelia Chardonnay BlancoGrant Burge Holy Trinity GSMCarmín de Peumo CarménèreBeauvillon Pays d'Oc Red Medium Sweet
Services:
New Outlet — Craft Beer Bar
Craft-beer focused taproom — need rotating taps, premium import and a session lager.
Premium imports: Hitachino Nest range — White Ale (flagship wit), Japanese Classic Ale (cedar-sake-barrel IPA), Daidai Ale (citrus IPA), Espresso Stout. Plus Estrella Inedit (Ferran Adrià-formulated). Orion Draft + Dark for breadth. Session lager: AN Lager or Estrella Damm. Rotating-tap programme keeps the bar newsworthy.
Recommended SKUs:
Hitachino Nest White AleHitachino Nest Japanese Classic AleHitachino Nest Daidai AleHitachino Nest Espresso StoutEstrella IneditEstrella Damm Mediterranean LagerOrion The DraftOrion The DarkAN Lager
Services:
New Outlet — Fine-Dining Restaurant
Serious fine-dining wine programme — collector grand crus at the top, prestige mid-tier for the list.
Curate the CyT-family premium pyramid: Almaviva and Don Melchor at the top (Chile's grand crus), Carmín de Peumo as icon Carménère, Amelia for whites/Pinot, Terrunyo for SB. Old Block Shiraz / Corryton Park / Trivento Eolo round out Australia + Argentina. Trivento Stratus when it lands.
Recommended SKUs:
New Outlet — Spanish Tapas / Mediterranean
Spanish / Mediterranean tapas concept — share-plates format calls for a regional draught and easy-drinking wines.
Estrella Damm (the Mediterranean lager) on tap. Estrella Inedit (food-paired wheat ale, designed at elBulli). Combes Saint Sauveur CDR + Plan de Dieu + Organic Costières de Nîmes — a full Southern French wine story for the table. CDD Rose for summer garden covers and tapas-by-the-glass. Domaine de La Clapière Jardin de Jules for an approachable Pays d'Oc pour. Trivento Reserve Malbec as the mid-range red anchor.
Recommended SKUs:
Estrella Damm Mediterranean LagerEstrella IneditCombes Saint Sauveur Côtes du Rhône AOCCombes Saint Sauveur Plan de Dieu AOCCombes Saint Sauveur Costières de Nîmes OrganicCasillero del Diablo Reserva RoséDomaine de La Clapière Jardin de Jules Pays d'OcTrivento Reserve Malbec 2021Baron de Lestac Bordeaux Blanc
Services:
Draught Contract — 3-line Bar
Small bar or casual venue with 3 keg taps — make every tap count with session, premium and signature.
Three-tap split: one session lager (AN Lager — your own brand, best margin), one premium import (Estrella Damm — recognised mass-premium), one signature cocktail (b.yond Singapore Sling — the Singapore icon, fastest-pour cocktail in the country).
Recommended SKUs:
Services:
Draught Contract — 8-line Bar / Restaurant
Mid-size venue with 8 keg taps — full premium variety, house signature cocktails and RTD draught.
8-tap split: 4 beers (session AN Lager, premium Estrella Damm, food-pair Inedit, Asian Orion + Japanese Hitachino), 3 b.yond cocktails (Sling, Mojito, JINRO Highball Honey Lemon), 1 rotating tap (seasonal swap to keep the menu newsworthy).
Recommended SKUs:
AN LagerEstrella Damm Mediterranean LagerEstrella IneditOrion The DraftHitachino Nest White Aleb.yond Singapore Slingb.yond MojitoJINRO Highball Honey Lemon
Services:
Trade Promotion — Buy-3-Bundle
Price-led bundle promotion to drive table-share volume and boost covers on slower sessions.
Two proven promo mechanics: (a) b.yond cocktail buy-3 @ promo-price (worked for National Day Singapore Sling bundle); (b) Beer + food: spend S$60 on Estrella Damm and win a food voucher (worked for World Cup). HOAN trade-marketing team builds the POS kit.
Recommended SKUs:
Trade Promotion — Food & Drink Pairing Menu
Lift the food + drinks ticket together with a curated pairing menu — trial works even with 3 pairings.
Pairing engine — Estrella Inedit pairs broadly (Ferran Adrià / elBulli designed for food); Orion The Dark with rich/oily Asian; Trivento Reserve Malbec with red meat; Grant Burge Thorn Eden Valley Riesling cuts fat (key for laksa, kway chap, fried foods); Hitachino White Ale with seafood and citrus dishes.
Recommended SKUs:
Events — Corporate Function / Private Dining
Corporate function, mid-to-premium budget, needs a polished menu without complexity.
Welcome: Sparkling Moscato or Aperitivo Spritz. Mingling: Estrella Damm + b.yond Singapore Sling. Dinner: Amelia Chardonnay (white), Trivento Reserve Malbec or Grant Burge Classic Shiraz (red). Polished, recognisable, predictable.
Recommended SKUs:
Hardys Crest Sparkling Moscatob.yond Singapore Slingb.yond Aperitivo SpritzEstrella Damm Mediterranean LagerAmelia Chardonnay BlancoTrivento Reserve Malbec 2021Grant Burge Classic Shiraz
Services:
Events — Wedding / Celebration
Wedding banquet or milestone celebration — from toast Sparkling to signature cocktails for table service.
Toast: Sparkling Moscato. Signature cocktail: Singapore Sling (perfect Singapore wedding moment). Table whites: Amelia Chardonnay. Premium reds: Holy Trinity (approachable), Don Melchor (statement). Almaviva for the head table / VIP gifting.
Recommended SKUs:
Hardys Crest Sparkling Moscatob.yond Singapore SlingAmelia Chardonnay BlancoGrant Burge Holy Trinity GSMDon MelchorAlmaviva
Services:
R&D — Develop a House Signature Cocktail
Formulate and keg your own house cocktail — from venue brief to pilot batch and full-scale dispense.
This is the Innovate-Your-Beverage core service. Brief → 2-3 Tuas R&D drafts → pilot batch in your venue → recipe lock → keg delivery + line install. Typical 4-8 weeks brief-to-bar. b.yond range is the proof-of-concept.
Reference range (proof of concept):
Services:
R&D — Contract Brew Your Own Beer
Brand your own house lager or craft beer — AN Lager is the proof of concept; same model for your venue.
AN Lager (ANBEV — AB InBev) is the proof of concept. Same model for your brand: brief → partner-sourced brew → label → distribution. Typical 12-16 weeks. Higher margin than buying-in beer; brand equity stays with you.
Recommended SKUs:
Services:
Tuas Production Capability Tour
Want to understand what HOAN can actually do at Tuas before committing to a programme.
Book a tour at 9 Tuas Bay Walk. See: R&D bench (sensory + formulation), keg-line (postmix and premix), packaging, cold-chain logistics. Live tasting of in-development SKUs. WhatsApp +65 9155 5465 to schedule.
Services:
Products you'll taste:
Service Station — Hawker Centre (Lau Pa Sat template)
High-footfall hawker centre / food court — want unmanned cocktail dispense alongside food vendors. Lau Pa Sat proposal is the live reference.
Full b.yond range deployed as 4-8 tap self-serve station. Indicative RSP S$12-18 per 150ml; venue margin 50-80% depending on SKU mix (Espresso Martini highest margin; Singapore Sling lowest at 50%+ due to premium spirits). Age verification via Singpass; RFID/QR/Token redemption. 4 taps = 45cm footprint; 80cm depth.
Recommended SKUs:
b.yond Mojitob.yond Piña Coladab.yond Singapore Slingb.yond Margaritab.yond Long Island Iced Teab.yond Lychee Martinib.yond Espresso Martinib.yond Aperitivo Spritz
Services:
Service Station — Supermarket / Grocer (FairPrice deployed)
Supermarket / grocer wanting an unmanned alcohol-dispense corner — already a proven deployment at FairPrice.
Proven model. FairPrice station deployed. Mix the b.yond cocktail range with the HARD Zero teas (lower ABV, broader appeal for grocery shoppers). Compact 4-tap footprint integrates into existing alcohol section. Targets the 'easy entry / quick refresh' shopper.
Recommended SKUs:
b.yond Mojitob.yond Piña Coladab.yond Singapore Slingb.yond MargaritaHARD Zero Ice Lemon TeaHARD Zero Peach Oolong
Services:
Service Station — Office / Hotel Lobby / Co-working
Corporate / hotel / co-working venue wants a 24-hour self-serve cocktail or wine corner.
Hybrid cocktail + wine station — 4 taps split 2 cocktails / 2 wines. N2-compatible flow control preserves wine pour-by-pour. Aperitivo Spritz hits the after-work moment; Espresso Martini hits the late-night moment. Wines from CyT family (Amelia, Trivento, Frontera) tier appropriately by venue.
Recommended SKUs:
b.yond Aperitivo Spritzb.yond Singapore Slingb.yond Espresso MartiniAmelia Chardonnay BlancoTrivento Reserve Malbec 2021Frontera Premium Chardonnay
Services:
Service Station — Stadium / Festival / Event Venue
High-volume event venue (stadium concourse, festival, conference) — need fast-pour unmanned dispense at scale.
Volume mode. b.yond cocktails for the cocktail station; Estrella Damm and AN Lager taps for the beer station. Multiple 8-tap units deployed across concourse. RFID/QR redemption reduces queue time vs cash. Bespoke layout per venue.
Recommended SKUs:
b.yond Mojitob.yond Margaritab.yond Long Island Iced Teab.yond Singapore SlingEstrella Damm Mediterranean LagerAN Lager
Services:
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