For the moments that matter
What's Your Vibe?

Tell us the vibe. We'll map the pour.

19 pre-built vibes drawn from real HOAN customer briefs — new outlet concepts, draught contracts, promotions, events, R&D, service-station deployments. Each card gives the recommended SKU bundle plus the relevant Innovate-Your-Beverage services. Filter by tag or scroll the lot.

New Outlet — Korean BBQ / KTV

Opening a Korean BBQ or KTV in a casual dining strip. Need beer, soju and a couple of signature cocktails.
Anchor on JINRO Chamisul Fresh (the SG benchmark soju) + JINRO Gold (zero-sugar conversion driver). Three Korean lagers cover all price points. JINRO Highball draught (Honey Lemon, Lychee, Yoghurt — 2026 lineup) gives an instant signature cocktail offering without bartender skill.
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New Outlet — Cocktail Bar (mid-tier)

Opening a cocktail-led bar; need a mix of fast-pour signature serves + a backbar that lets bartenders flex.
Put the b.yond range on tap — 7 EDM classics plus Aperitivo Spritz on request; covers the entire menu of 'expected' classics with consistent dispense, freeing bartenders to focus on bespoke serves. Use the Innovate Your Beverage service to build 1-2 house signature cocktails on top.
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New Outlet — Wine Bar / Bistrot

Wine-led bistrot — house pours by the glass, regional reps for the sommelier, premium collector labels.
House pour layer: Casillero del Diablo Reserva (Cab, Carménère, SB, Chard — 11-varietal range covers everything reliably), Grant Burge Benchmark + Buttery Ink Chardonnay (exclusive on-trade), Combes Saint Sauveur. Regional rep layer: Trivento Reserve, Amelia. Premium pour layer: Trivento Golden, Holy Trinity, Carmín de Peumo. Three-tier programme covers all price points.
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New Outlet — Craft Beer Bar

Craft-beer focused taproom — need rotating taps, premium import and a session lager.
Premium imports: Hitachino Nest range — White Ale (flagship wit), Japanese Classic Ale (cedar-sake-barrel IPA), Daidai Ale (citrus IPA), Espresso Stout. Plus Estrella Inedit (Ferran Adrià-formulated). Orion Draft + Dark for breadth. Session lager: AN Lager or Estrella Damm. Rotating-tap programme keeps the bar newsworthy.
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New Outlet — Fine-Dining Restaurant

Serious fine-dining wine programme — collector grand crus at the top, prestige mid-tier for the list.
Curate the CyT-family premium pyramid: Almaviva and Don Melchor at the top (Chile's grand crus), Carmín de Peumo as icon Carménère, Amelia for whites/Pinot, Terrunyo for SB. Old Block Shiraz / Corryton Park / Trivento Eolo round out Australia + Argentina. Trivento Stratus when it lands.
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New Outlet — Spanish Tapas / Mediterranean

Spanish / Mediterranean tapas concept — share-plates format calls for a regional draught and easy-drinking wines.
Estrella Damm (the Mediterranean lager) on tap. Estrella Inedit (food-paired wheat ale, designed at elBulli). Combes Saint Sauveur CDR + Plan de Dieu + Organic Costières de Nîmes — a full Southern French wine story for the table. CDD Rose for summer garden covers and tapas-by-the-glass. Domaine de La Clapière Jardin de Jules for an approachable Pays d'Oc pour. Trivento Reserve Malbec as the mid-range red anchor.
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Draught Contract — 3-line Bar

Small bar or casual venue with 3 keg taps — make every tap count with session, premium and signature.
Three-tap split: one session lager (AN Lager — your own brand, best margin), one premium import (Estrella Damm — recognised mass-premium), one signature cocktail (b.yond Singapore Sling — the Singapore icon, fastest-pour cocktail in the country).
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Draught Contract — 8-line Bar / Restaurant

Mid-size venue with 8 keg taps — full premium variety, house signature cocktails and RTD draught.
8-tap split: 4 beers (session AN Lager, premium Estrella Damm, food-pair Inedit, Asian Orion + Japanese Hitachino), 3 b.yond cocktails (Sling, Mojito, JINRO Highball Honey Lemon), 1 rotating tap (seasonal swap to keep the menu newsworthy).
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Trade Promotion — Buy-3-Bundle

Price-led bundle promotion to drive table-share volume and boost covers on slower sessions.
Two proven promo mechanics: (a) b.yond cocktail buy-3 @ promo-price (worked for National Day Singapore Sling bundle); (b) Beer + food: spend S$60 on Estrella Damm and win a food voucher (worked for World Cup). HOAN trade-marketing team builds the POS kit.
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Trade Promotion — Food & Drink Pairing Menu

Lift the food + drinks ticket together with a curated pairing menu — trial works even with 3 pairings.
Pairing engine — Estrella Inedit pairs broadly (Ferran Adrià / elBulli designed for food); Orion The Dark with rich/oily Asian; Trivento Reserve Malbec with red meat; Grant Burge Thorn Eden Valley Riesling cuts fat (key for laksa, kway chap, fried foods); Hitachino White Ale with seafood and citrus dishes.
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Events — Corporate Function / Private Dining

Corporate function, mid-to-premium budget, needs a polished menu without complexity.
Welcome: Sparkling Moscato or Aperitivo Spritz. Mingling: Estrella Damm + b.yond Singapore Sling. Dinner: Amelia Chardonnay (white), Trivento Reserve Malbec or Grant Burge Classic Shiraz (red). Polished, recognisable, predictable.
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Events — Wedding / Celebration

Wedding banquet or milestone celebration — from toast Sparkling to signature cocktails for table service.
Toast: Sparkling Moscato. Signature cocktail: Singapore Sling (perfect Singapore wedding moment). Table whites: Amelia Chardonnay. Premium reds: Holy Trinity (approachable), Don Melchor (statement). Almaviva for the head table / VIP gifting.
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R&D — Develop a House Signature Cocktail

Formulate and keg your own house cocktail — from venue brief to pilot batch and full-scale dispense.
This is the Innovate-Your-Beverage core service. Brief → 2-3 Tuas R&D drafts → pilot batch in your venue → recipe lock → keg delivery + line install. Typical 4-8 weeks brief-to-bar. b.yond range is the proof-of-concept.
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R&D — Contract Brew Your Own Beer

Brand your own house lager or craft beer — AN Lager is the proof of concept; same model for your venue.
AN Lager (ANBEV — AB InBev) is the proof of concept. Same model for your brand: brief → partner-sourced brew → label → distribution. Typical 12-16 weeks. Higher margin than buying-in beer; brand equity stays with you.
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Tuas Production Capability Tour

Want to understand what HOAN can actually do at Tuas before committing to a programme.
Book a tour at 9 Tuas Bay Walk. See: R&D bench (sensory + formulation), keg-line (postmix and premix), packaging, cold-chain logistics. Live tasting of in-development SKUs. WhatsApp +65 9155 5465 to schedule.
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Service Station — Hawker Centre (Lau Pa Sat template)

High-footfall hawker centre / food court — want unmanned cocktail dispense alongside food vendors. Lau Pa Sat proposal is the live reference.
Full b.yond range deployed as 4-8 tap self-serve station. Indicative RSP S$12-18 per 150ml; venue margin 50-80% depending on SKU mix (Espresso Martini highest margin; Singapore Sling lowest at 50%+ due to premium spirits). Age verification via Singpass; RFID/QR/Token redemption. 4 taps = 45cm footprint; 80cm depth.
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Service Station — Supermarket / Grocer (FairPrice deployed)

Supermarket / grocer wanting an unmanned alcohol-dispense corner — already a proven deployment at FairPrice.
Proven model. FairPrice station deployed. Mix the b.yond cocktail range with the HARD Zero teas (lower ABV, broader appeal for grocery shoppers). Compact 4-tap footprint integrates into existing alcohol section. Targets the 'easy entry / quick refresh' shopper.
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Service Station — Office / Hotel Lobby / Co-working

Corporate / hotel / co-working venue wants a 24-hour self-serve cocktail or wine corner.
Hybrid cocktail + wine station — 4 taps split 2 cocktails / 2 wines. N2-compatible flow control preserves wine pour-by-pour. Aperitivo Spritz hits the after-work moment; Espresso Martini hits the late-night moment. Wines from CyT family (Amelia, Trivento, Frontera) tier appropriately by venue.
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Service Station — Stadium / Festival / Event Venue

High-volume event venue (stadium concourse, festival, conference) — need fast-pour unmanned dispense at scale.
Volume mode. b.yond cocktails for the cocktail station; Estrella Damm and AN Lager taps for the beer station. Multiple 8-tap units deployed across concourse. RFID/QR redemption reduces queue time vs cash. Bespoke layout per venue.
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