For the moments that matter
A month-by-month HOAN promotional calendar — sales activations, themed serves, brand spotlights. Built for the F&B trade. Click any SKU to drill into the product page; click any service to jump to Innovate Your Beverage.
‘Mindful drinking’ campaign — push the HARD Zero range (zero sugar, low cal) and JINRO Highball Yoghurt as January-friendly alternatives. Bundle of 3 dispensed pours at promotional price.
Related scenarios: Service Station — Supermarket / Grocer (FairPrice deployed) · New Outlet — Korean BBQ / KTV
Featured brands: HARD Zero · JINRO Highball
Target personas: Gen-Z Brunch / Wellness Drinker · Young Korean BBQ Crowd
Premium wine gifting and reunion-dinner pour: Don Melchor, Almaviva, Carmín de Peumo. Position as the ‘auspicious red’ for the table. Lunar New Year corporate gift bundles.
Related scenarios: New Outlet — Fine-Dining Restaurant · Events — Wedding / Celebration · New Outlet — Wine Bar / Bistrot
Target personas: Fine-Dining Diner · Premium Wine Collector
Featured brands: Don Melchor · Almaviva · Carmín de Peumo · Grant Burge
Couple’s cocktail menu: b.yond Lychee Martini + dessert pairing. Sparkling Moscato as ‘pre-dinner toast’. Amelia Chardonnay for the wine-led venue.
Related scenarios: New Outlet — Cocktail Bar (mid-tier) · Draught Contract — 3-line Bar · Draught Contract — 8-line Bar / Restaurant · Trade Promotion — Buy-3-Bundle · Events — Corporate Function / Private Dining · Events — Wedding / Celebration · R&D — Develop a House Signature Cocktail · Tuas Production Capability Tour · Service Station — Hawker Centre (Lau Pa Sat template) · Service Station — Supermarket / Grocer (FairPrice deployed) · Service Station — Office / Hotel Lobby / Co-working · Service Station — Stadium / Festival / Event Venue · New Outlet — Wine Bar / Bistrot · New Outlet — Fine-Dining Restaurant
Featured brands: b.yond Cocktails · Amelia · Hardys
Target personas: Cocktail-Bar Crowd · Fine-Dining Diner · Corporate Event / Function
Curated ‘Wines named after Women’ tasting: Amelia (Chardonnay + Pinot Noir, named after the CyT founder’s wife). CDD Rosé for the by-the-glass feature. b.yond Lychee Martini for a cocktail alternative. Themed bottle service.
Related scenarios: New Outlet — Wine Bar / Bistrot · New Outlet — Fine-Dining Restaurant · Events — Corporate Function / Private Dining · Events — Wedding / Celebration · Service Station — Office / Hotel Lobby / Co-working · New Outlet — Spanish Tapas / Mediterranean · New Outlet — Cocktail Bar (mid-tier) · Service Station — Hawker Centre (Lau Pa Sat template)
Featured brands: Amelia · Hardys · Casillero del Diablo · b.yond Cocktails
Target personas: Fine-Dining Diner · Corporate Event / Function · Spanish / Mediterranean Diner · Cocktail-Bar Crowd
Craft beer feature — green-themed pours and Irish-style takeovers. Pint specials, food-pairing flights. Hitachino Espresso Stout as the dark-beer anchor.
Related scenarios: New Outlet — Craft Beer Bar · Draught Contract — 8-line Bar / Restaurant · Trade Promotion — Food & Drink Pairing Menu · New Outlet — Spanish Tapas / Mediterranean
Featured brands: Hitachino Nest · Estrella Inedit · Orion
Target personas: Craft Beer Enthusiast · Spanish / Mediterranean Diner
‘Wines of the Month’ — feature Trivento (organic options), Banrock Station (Ramsar wetland conservation), Grant Burge sustainable Barossa. Sustainability story on POS.
Related scenarios: New Outlet — Wine Bar / Bistrot · New Outlet — Spanish Tapas / Mediterranean · Trade Promotion — Food & Drink Pairing Menu · Events — Corporate Function / Private Dining · Service Station — Office / Hotel Lobby / Co-working · Events — Wedding / Celebration
Target personas: Casual Wine Drinker · Spanish / Mediterranean Diner · Corporate Event / Function
Featured brands: Trivento · Banrock Station · Grant Burge
Brunch programme — sparkling Moscato + Piña Colada freshly dispensed. Aperitivo Spritz for the pre-meal. CDD Rosé for spring-garden outdoor tables. Family-friendly venues feature Amelia Chardonnay with the Easter set menu.
Related scenarios: New Outlet — Cocktail Bar (mid-tier) · Service Station — Hawker Centre (Lau Pa Sat template) · Service Station — Supermarket / Grocer (FairPrice deployed) · Events — Corporate Function / Private Dining · R&D — Develop a House Signature Cocktail · Service Station — Office / Hotel Lobby / Co-working · Events — Wedding / Celebration · New Outlet — Wine Bar / Bistrot · New Outlet — Fine-Dining Restaurant · New Outlet — Spanish Tapas / Mediterranean
Featured brands: b.yond Cocktails · Hardys · Amelia · Casillero del Diablo
Target personas: Cocktail-Bar Crowd · Corporate Event / Function · Fine-Dining Diner · Spanish / Mediterranean Diner
Long-weekend ‘Treat Yourself’ campaign. Showcase the full b.yond range on tap. Buy 2 b.yond cocktails @ promo price; bartender exhibition night.
Related scenarios: New Outlet — Cocktail Bar (mid-tier) · Draught Contract — 3-line Bar · Draught Contract — 8-line Bar / Restaurant · Trade Promotion — Buy-3-Bundle · Events — Corporate Function / Private Dining · Events — Wedding / Celebration · R&D — Develop a House Signature Cocktail · Tuas Production Capability Tour · Service Station — Hawker Centre (Lau Pa Sat template) · Service Station — Supermarket / Grocer (FairPrice deployed) · Service Station — Office / Hotel Lobby / Co-working · Service Station — Stadium / Festival / Event Venue
Featured brands: b.yond Cocktails
Target personas: Cocktail-Bar Crowd · Corporate Event / Function · Gen-Z Brunch / Wellness Drinker · Late-Night Club / Lounge
Premium-white Mother’s Day set: Buttery Ink Chardonnay or Amelia paired with lobster / scallop dishes. CDD Rosé for the rosé by-the-glass. Floral cocktail option (Lychee Martini).
Related scenarios: New Outlet — Wine Bar / Bistrot · New Outlet — Fine-Dining Restaurant · Events — Corporate Function / Private Dining · Events — Wedding / Celebration · Service Station — Office / Hotel Lobby / Co-working · New Outlet — Spanish Tapas / Mediterranean · New Outlet — Cocktail Bar (mid-tier) · Service Station — Hawker Centre (Lau Pa Sat template)
Target personas: Fine-Dining Diner · Corporate Event / Function · Spanish / Mediterranean Diner · Cocktail-Bar Crowd
Featured brands: Grant Burge · Amelia · Casillero del Diablo · Hardys · b.yond Cocktails
Long-weekend craft-beer promotion — Hitachino Nest range + Estrella Damm / Inedit. Brewerkz Tropical IPA as the local Singapore craft anchor. Bucket-of-five specials, food-pairing flights.
Related scenarios: New Outlet — Craft Beer Bar · Draught Contract — 8-line Bar / Restaurant · Trade Promotion — Food & Drink Pairing Menu · New Outlet — Spanish Tapas / Mediterranean · Draught Contract — 3-line Bar · Trade Promotion — Buy-3-Bundle · Events — Corporate Function / Private Dining · Service Station — Stadium / Festival / Event Venue
Featured brands: Hitachino Nest · Estrella Damm · Estrella Inedit · Brewerkz
Target personas: Craft Beer Enthusiast · Spanish / Mediterranean Diner · Corporate Event / Function
Spend S$60 on Estrella Damm or Inedit and win a food voucher. AN Lager as the all-night session pour. Big-screen partner venues programme.
Related scenarios: New Outlet — Craft Beer Bar · New Outlet — Spanish Tapas / Mediterranean · Draught Contract — 3-line Bar · Draught Contract — 8-line Bar / Restaurant · Trade Promotion — Buy-3-Bundle · Events — Corporate Function / Private Dining · Service Station — Stadium / Festival / Event Venue · Trade Promotion — Food & Drink Pairing Menu · R&D — Contract Brew Your Own Beer · Tuas Production Capability Tour · New Outlet — Korean BBQ / KTV
Featured brands: Estrella Damm · Estrella Inedit · AN Lager · KELLY
Target personas: Spanish / Mediterranean Diner · Corporate Event / Function · Craft Beer Enthusiast · Young Korean BBQ Crowd
Steak-and-Shiraz Father’s Day set: Trivento Golden Malbec, Trivento Eolo, St Hallett Blackwell Shiraz, Don Melchor for the premium pour.
Related scenarios: New Outlet — Wine Bar / Bistrot · New Outlet — Fine-Dining Restaurant · Events — Wedding / Celebration
Featured brands: Trivento · Don Melchor · St Hallett
Target personas: Fine-Dining Diner · Premium Wine Collector
Tournament-final week activation — extended happy hour, watch-party packages.
Related scenarios: New Outlet — Craft Beer Bar · New Outlet — Spanish Tapas / Mediterranean · Draught Contract — 3-line Bar · Draught Contract — 8-line Bar / Restaurant · Trade Promotion — Buy-3-Bundle · Events — Corporate Function / Private Dining · Service Station — Stadium / Festival / Event Venue · Trade Promotion — Food & Drink Pairing Menu · R&D — Contract Brew Your Own Beer · Tuas Production Capability Tour
Featured brands: Estrella Damm · Estrella Inedit · AN Lager · Orion
Target personas: Spanish / Mediterranean Diner · Corporate Event / Function · Craft Beer Enthusiast
‘Support Local’ cocktail promotion — Singapore Sling buy-3 bundle. b.yond Mojito alongside. AN Lager (ANBEV’s homegrown) as the local-beer feature. HARD Zero Ice Lemon Tea (the most Singaporean RTD format). Brewerkz Tropical IPA for the craft contingent.
Related scenarios: New Outlet — Cocktail Bar (mid-tier) · Draught Contract — 3-line Bar · Draught Contract — 8-line Bar / Restaurant · Trade Promotion — Buy-3-Bundle · Events — Corporate Function / Private Dining · Events — Wedding / Celebration · R&D — Develop a House Signature Cocktail · Tuas Production Capability Tour · Service Station — Hawker Centre (Lau Pa Sat template) · Service Station — Supermarket / Grocer (FairPrice deployed) · Service Station — Office / Hotel Lobby / Co-working · Service Station — Stadium / Festival / Event Venue · New Outlet — Craft Beer Bar · R&D — Contract Brew Your Own Beer
Featured brands: b.yond Cocktails · AN Lager · HARD Zero · Brewerkz
Target personas: Cocktail-Bar Crowd · Corporate Event / Function · Gen-Z Brunch / Wellness Drinker
Mooncake-and-wine pairing: light whites (Amelia, Trivento Reserve Chardonnay) with snow-skin mooncakes; Lychee Martini for the cocktail venues. b.yond Mojito as a fresh palate-cleanser. Milkis for a non-alcoholic festive option.
Related scenarios: New Outlet — Wine Bar / Bistrot · New Outlet — Fine-Dining Restaurant · Events — Corporate Function / Private Dining · Events — Wedding / Celebration · Service Station — Office / Hotel Lobby / Co-working · New Outlet — Cocktail Bar (mid-tier) · Service Station — Hawker Centre (Lau Pa Sat template) · Draught Contract — 8-line Bar / Restaurant · Trade Promotion — Buy-3-Bundle · R&D — Develop a House Signature Cocktail · Service Station — Supermarket / Grocer (FairPrice deployed) · Service Station — Stadium / Festival / Event Venue
Featured brands: Amelia · Trivento · b.yond Cocktails · Milkis
Target personas: Fine-Dining Diner · Corporate Event / Function · Cocktail-Bar Crowd · Gen-Z Brunch / Wellness Drinker
‘Beer Festival’ programme — Estrella Damm, Inedit, Orion, Hitachino on tap. Food-pairing focus (Pork Knuckle + Estrella Damm). Bring-the-stein nights.
Related scenarios: New Outlet — Craft Beer Bar · New Outlet — Spanish Tapas / Mediterranean · Draught Contract — 3-line Bar · Draught Contract — 8-line Bar / Restaurant · Trade Promotion — Buy-3-Bundle · Events — Corporate Function / Private Dining · Service Station — Stadium / Festival / Event Venue · Trade Promotion — Food & Drink Pairing Menu
Featured brands: Estrella Damm · Estrella Inedit · Orion · Hitachino Nest
Target personas: Spanish / Mediterranean Diner · Corporate Event / Function · Craft Beer Enthusiast
‘Dark & Spooky Reds’ feature — Diablo Dark Red and Diablo Black as the hero pours (perfect themed packaging), supported by Jam Shed. Spend S$50 on food and get a bottle of Diablo Dark Red at promo price. Costume-night partnerships.
Related scenarios: Corporate Function · Buy-3 Bundle Promotion · Cocktail Bar
Featured brands: Devil's Carnaval · Jam Shed
Target personas: Casual Wine Drinker
Hitachino Nest range feature — White Ale, Pale Ale, Japanese Classic Ale (cedar-sake-barrel aged), Espresso Stout (after-dinner pour). Plus Estrella Inedit and Orion Dark. ‘Buy 3 Full Pints @ S$55’. Brewer-feature night, food-pairing flights.
Related scenarios: New Outlet — Craft Beer Bar · Draught Contract — 8-line Bar / Restaurant · Trade Promotion — Food & Drink Pairing Menu · New Outlet — Spanish Tapas / Mediterranean
Featured brands: Hitachino Nest · Estrella Inedit · Orion
Target personas: Craft Beer Enthusiast · Spanish / Mediterranean Diner
‘New Vintage’ wine-tasting events featuring our gluggable young reds and rosés. Domaine de La Clapière Jardin de Jules as the French Pays d’Oc entry to anchor the Beaujolais-style narrative.
Related scenarios: New Outlet — Wine Bar / Bistrot · New Outlet — Spanish Tapas / Mediterranean · Trade Promotion — Food & Drink Pairing Menu · Events — Corporate Function / Private Dining · Service Station — Office / Hotel Lobby / Co-working
Featured brands: Jam Shed · Trivento · Hardys · Domaine de La Clapière
Target personas: Casual Wine Drinker · Spanish / Mediterranean Diner · Corporate Event / Function
Christmas-dinner pairing: turkey + Holy Trinity GSM; ribeye + Trivento Golden or Almaviva. Pre-dinner b.yond Aperitivo Spritz. Book-the-bottle promotion.
Related scenarios: New Outlet — Wine Bar / Bistrot · Events — Wedding / Celebration · New Outlet — Fine-Dining Restaurant · Events — Corporate Function / Private Dining · R&D — Develop a House Signature Cocktail · Service Station — Hawker Centre (Lau Pa Sat template) · Service Station — Office / Hotel Lobby / Co-working
Target personas: Fine-Dining Diner · Premium Wine Collector · Cocktail-Bar Crowd · Corporate Event / Function
Featured brands: Grant Burge · Trivento · Almaviva · b.yond Cocktails
NYE countdown menu — sparkling Moscato toast, Espresso Martini late-night feature, premium wine for VIP bottle service.
Related scenarios: Events — Corporate Function / Private Dining · Events — Wedding / Celebration · New Outlet — Cocktail Bar (mid-tier) · R&D — Develop a House Signature Cocktail · Tuas Production Capability Tour · Service Station — Hawker Centre (Lau Pa Sat template) · Service Station — Office / Hotel Lobby / Co-working · Draught Contract — 3-line Bar · Draught Contract — 8-line Bar / Restaurant · Trade Promotion — Buy-3-Bundle · Service Station — Supermarket / Grocer (FairPrice deployed) · Service Station — Stadium / Festival / Event Venue · New Outlet — Fine-Dining Restaurant
Featured brands: Hardys · b.yond Cocktails · Don Melchor
Target personas: Corporate Event / Function · Cocktail-Bar Crowd · Late-Night Club / Lounge · Fine-Dining Diner
HOAN trade-marketing team builds the POS, social and on-trade kit per activation. WhatsApp +65 9155 5465.