JINRO 24

Description

JINRO 24 — South Korea, 24% ABV. Result of 100 years of master brewing and 21 consecutive years as the world's No. 1 selling spirit brand. Clean taste, smooth finish. Enjoyable as a shot or mixed with fruits, juices, and mixers for soju cocktails.

On-trade positioning: JINRO 24 is the higher-strength soju anchor — the SKU that opened the soju category globally and remains the benchmark. At 24% ABV it works as a shot at the table, as a soju bomb (soju + beer), and as the base for soju cocktails. The world's #1 spirit pedigree removes all objection: any guest who has heard of soju has heard of JINRO. Essential for Korean BBQ, Korean dining, KTV, and any venue building a Korean spirits programme. The 700ml format makes it the group-table SKU — one bottle, several rounds.

Available formats

• 700ml Bottle

Brand

Established 1924. World's No. 1 Selling Spirit for 21+ consecutive years. Recognisable by its memorable toad mascot. More from JINRO ›