JINRO Chamisul Fresh

Description

JINRO Chamisul Fresh — South Korea, 16.5% ABV. The world's most recognisable Korean soju, charcoal-filtered through bamboo activated charcoal and made with natural vegetable ingredients for an exceptionally clean, smooth spirit. The nose is neutral with a faint grain sweetness; on the palate the texture is silky and light with minimal bitterness and a clean, short finish that doesn't linger. Bamboo charcoal filtration removes impurities without stripping character — the result is a spirit transparent enough to pair with virtually any food while retaining the signature soju identity that has made JINRO the world's best-selling spirit for over two consecutive decades.

On-trade positioning: JINRO Chamisul Fresh is the foundational soju SKU for any on-trade venue targeting Korean diners or building a Korean beverage programme. As the benchmark Korean soju in Singapore, it carries built-in consumer demand — Korean patrons will ask for it by name, reducing menu education cost to zero. Its clean, low-bitterness profile makes it versatile across serve formats: neat shot, mixed highball with the ANBEV Highball Mixer range, or as a base spirit in bar-made cocktails. Korean BBQ restaurants, Asian casual dining, karaoke venues and late-night entertainment are the natural primary channels. The 360ml format aligns with the Korean dining ritual of sharing a bottle at the table, supporting higher table spend than a single-serve format would.

Available formats

• 360ml Bottle

Brand

Established 1924. World's No. 1 Selling Spirit for 21+ consecutive years. Recognisable by its memorable toad mascot. More from JINRO ›