JINRO is Back

Description

JINRO is Back — South Korea, 16.5% ABV. A revival of the original classic brand with nostalgic 1970s design. Lighter drinking experience, versatile for young adults at casual gatherings and Korean meals while preserving traditional soju flavour.

On-trade positioning: JINRO is Back is the nostalgia play — the 1970s design resonates with older Korean guests and sparks curiosity among younger ones discovering soju for the first time. At 16.5% ABV, it's the most approachable SKU in the JINRO range: light enough for session drinking, familiar enough for guests who grew up with the original JINRO brand before the reformulation. Works for casual Korean dining, group gatherings, and tables that include guests new to soju. The lower ABV means venues see higher volume consumption — guests order a second round more readily than with higher-strength options. A useful introductory SKU for any venue launching a soju programme.

Available formats

• 360ml Bottle

Brand

Established 1924. World's No. 1 Selling Spirit for 21+ consecutive years. Recognisable by its memorable toad mascot. More from JINRO ›