10 customer personas — age band, venue type, occasion, price tier. Each card gives the recommended HOAN SKU shortlist plus a one-line rationale you can use as on-trade briefing material.
Low-sugar, low-cal, photogenic. The HARD Zero tea range fits the wellness brunch crowd. Mojito as the 'classic' option. Milkis for the non-alc table moment.
Full b.yond menu across the classics. Singapore Sling (local icon), Mojito (session standard), Margarita (crowd-pleaser), Piña Colada (tropical), Long Island + Espresso Martini for the late-night pivot. Aperitivo Spritz and Lychee Martini for the contemporary/feminine tilt.
age: 35+venue: Fine diningoccasion: Special-occasion dinnerprice: Premium-ultra
The collector / connoisseur set. Don Melchor and Almaviva are anchor names. Carmín de Peumo for the Carménère story. Amelia Chardonnay for the white pour. Premium Australian reds round out the New World.
Japanese craft flight: Hitachino White Ale (wit), Japanese Classic Ale (cedar-aged IPA), Amber Ale, Espresso Stout. Plus Estrella Inedit (food-paired) and Orion Dark (Okinawan dark lager). Built for the craft-drinker who wants breadth.
The 'I just want a nice glass with dinner' crowd. Casillero del Diablo Reserva is the workhorse — globally-known, consistent, fairly priced (full 11-varietal range covers any preference). Hardys VR + Jam Shed + Banrock + Frontera round out the value tier.
age: 45+venue: Wine bar / fine diningoccasion: Cellaring / collecting / giftingprice: Ultra-premium
Names with track record: Almaviva (Rothschild — CyT), Don Melchor (Chile's most-awarded Cab), Carmín de Peumo (icon Carménère). Add St Hallett Old Block, Trivento Eolo for Old/New World balance. Cellar-worthy.
age: 25-40venue: Club / loungeoccasion: Late-nightprice: Mid
Spirit-forward (JINRO 24 for shots / shareable bottles). High-energy cocktails (Espresso Martini, Long Island). HARD Zero for the dance-floor refresher. KELLY / TERRA for the beer drinker.
Estrella Damm — the Mediterranean lager. Inedit — designed at elBulli for food. Combes Saint Sauveur Rhône and Organic Costières de Nîmes for the wine-list backbone. CDD Rose for sun-terrace by-the-glass. Domaine de La Clapière Pays d'Oc as the house pour. Trivento Reserve Malbec for the red.
