{
  "version": "MVP-1.0",
  "generated_for": "HOAN Trade 2026",
  "categories": [
    {
      "slug": "korean-spirits",
      "name": "Korean Spirits",
      "blurb": "World's no. 1 selling spirit family — JINRO Soju and its full range."
    },
    {
      "slug": "korean-beer",
      "name": "Korean Beer",
      "blurb": "Premium Korean lagers — KELLY, Hite, Terra."
    },
    {
      "slug": "sg-craft-beer",
      "name": "Singapore Craft Beer",
      "blurb": "Homegrown Singapore craft — anchored by ANBEV's AN Lager."
    },
    {
      "slug": "intl-beer",
      "name": "International Beer",
      "blurb": "Mediterranean and Japanese imports — Estrella Damm, Estrella Inedit, Orion."
    },
    {
      "slug": "jp-craft-beer",
      "name": "Japanese Craft Beer",
      "blurb": "Hitachino Nest range — Japan's most-awarded craft brewery."
    },
    {
      "slug": "rtd-draught",
      "name": "RTD Cocktails (Draught)",
      "blurb": "Ready-to-pour postmix/premix kegs — HARD Zero, JINRO Highball, b.yond Cocktails."
    },
    {
      "slug": "rtd-bottles",
      "name": "RTD Cocktails (Bottles)",
      "blurb": "Bottled alcopops and RTDs — Hooch."
    },
    {
      "slug": "wines",
      "name": "Wines",
      "blurb": "Old and New World — Argentina, Chile, Australia. Trivento, Frontera, Hardys, Grant Burge, St Hallett, Jam Shed, Banrock Station."
    },
    {
      "slug": "non-alc",
      "name": "Non-Alcoholic & Mixers",
      "blurb": "Milkis carbonated milk drink and JINRO Black Tea Tonic mixer."
    }
  ],
  "brands": [
    {
      "slug": "jinro",
      "name": "JINRO",
      "cat": "korean-spirits",
      "country": "South Korea",
      "blurb": "Established 1924. World's No. 1 Selling Spirit for 21+ consecutive years. Recognisable by its memorable toad mascot."
    },
    {
      "slug": "kelly",
      "name": "KELLY",
      "cat": "korean-beer",
      "country": "South Korea",
      "blurb": "Double-impact lager with mild yet intense flavour created via double-fermentation. 100% Danish premium malt grown with North Atlantic sea breeze."
    },
    {
      "slug": "hite",
      "name": "Hite",
      "cat": "korean-beer",
      "country": "South Korea",
      "blurb": "Highly drinkable beer formulated for a refreshingly ice-cold feel. Selected finest barley malt and hops with European lager recipes."
    },
    {
      "slug": "terra",
      "name": "TERRA",
      "cat": "korean-beer",
      "country": "South Korea",
      "blurb": "Fastest-growing beer brand in Gangnam. 100% pure Australian malt and real fermentation carbonation; dense long-lasting foam."
    },
    {
      "slug": "an-lager",
      "name": "AN Lager",
      "cat": "sg-craft-beer",
      "country": "Singapore",
      "anbev": true,
      "blurb": "ANBEV's flagship lager — a collaboration with AB InBev. Homegrown brand, world-class brewing partner. Case study for HOAN's contract brewing capability — same model available for your venue's house lager."
    },
    {
      "slug": "estrella-damm",
      "name": "Estrella Damm",
      "cat": "intl-beer",
      "country": "Spain",
      "blurb": "Brewed since 1876 to the original Mediterranean recipe — barley malt, rice, hops only. 100% natural, no additives."
    },
    {
      "slug": "estrella-inedit",
      "name": "Estrella Inedit",
      "cat": "intl-beer",
      "country": "Spain",
      "blurb": "Wheat-style ale crafted by Ferran Adrià, the world's most award-winning chef, and the sommelier team at elBulli. Designed for food pairing."
    },
    {
      "slug": "orion",
      "name": "Orion",
      "cat": "intl-beer",
      "country": "Japan",
      "blurb": "Okinawa's No. 1. 100% brewed in Japan's island paradise since 1957. Crafted with locally-sourced Okinawan barley and pristine island water."
    },
    {
      "slug": "hitachino",
      "name": "Hitachino Nest",
      "cat": "jp-craft-beer",
      "country": "Japan",
      "blurb": "Japan's most-awarded craft brewery (Kiuchi Brewery, est. 1823). Signature owl branding. Full range available — see range card for details."
    },
    {
      "slug": "hard-zero",
      "name": "HARD Zero",
      "cat": "rtd-draught",
      "country": "Singapore",
      "anbev": true,
      "blurb": "ANBEV's zero-sugar vodka-based draught range. Bold flavour, guilt-free, dispensed format. Recipe and dispense format developed in-house at Tuas — case study for our signature-cocktail-on-tap service."
    },
    {
      "slug": "jinro-highball",
      "name": "JINRO Highball",
      "cat": "rtd-draught",
      "country": "Singapore",
      "anbev": true,
      "blurb": "ANBEV-formulated highball range using JINRO base spirit. Singapore-developed flavours including Honey Lemon, Lychee and Yoghurt for the 2026 lineup."
    },
    {
      "slug": "byond",
      "name": "b.yond Cocktails",
      "cat": "rtd-draught",
      "country": "Singapore",
      "anbev": true,
      "blurb": "ANBEV's freshly blended classic cocktails — Mojito, Piña Colada, Margarita, Long Island Iced Tea, Singapore Sling, Lychee Martini, Espresso Martini, plus Aperitivo Spritz. Engineered for consistent dispense at-scale; the blueprint for any signature cocktail program HOAN builds for you."
    },
    {
      "slug": "hooch",
      "name": "Hooch",
      "cat": "rtd-bottles",
      "country": "UK",
      "blurb": "The OG alcoholic lemonade that started it all in the 90s. Vegan and gluten-free. Real juice, natural flavours, clean vodka base."
    },
    {
      "slug": "trivento",
      "name": "Trivento",
      "cat": "wines",
      "country": "Argentina",
      "blurb": "Mendoza. Founded 1996. Awarded Best Argentinian Wine Producer (IWSC 2009). Three winds: Polar, Zonda, Sudestada."
    },
    {
      "slug": "frontera",
      "name": "Frontera",
      "cat": "wines",
      "country": "Chile",
      "blurb": "Concha y Toro. Standard (fruit-forward) and Premium (oak-aged, specific plots, VSP trellis) tiers."
    },
    {
      "slug": "casillero-del-diablo",
      "name": "Casillero del Diablo",
      "cat": "wines",
      "country": "Chile",
      "blurb": "Concha y Toro's globally-famous Reserva range. 'The Cellar of the Devil' — born from the legend Don Melchor invented to keep his finest barrels safe. Eleven-varietal range, Central Valley, reliable mid-tier pour-and-bottle workhorse for any wine programme."
    },
    {
      "slug": "devils-carnaval",
      "name": "Devil's Carnaval",
      "cat": "wines",
      "country": "Chile",
      "blurb": "The bolder, contemporary expression from the Casillero del Diablo house — designed for adventurous palates and themed-event pours (Halloween, masquerade, late-night). Includes Diablo Black, Diablo Dark Red and Devils Brut sparkling."
    },
    {
      "slug": "marques-casa-concha",
      "name": "Marqués de Casa Concha",
      "cat": "wines",
      "country": "Chile",
      "blurb": "Concha y Toro's premium terroir-driven range, named after the founder's brother. Single-vineyard / regionally-distinct expressions across varietals — for venues that want a step up from entry-level Chilean."
    },
    {
      "slug": "amelia",
      "name": "Amelia",
      "cat": "wines",
      "country": "Chile",
      "blurb": "Concha y Toro's icon Chardonnay range (named after founder's wife), extended to Pinot Noir. Cool-climate Casablanca / Limarí fruit. Premium tier for white-and-Pinot programmes."
    },
    {
      "slug": "terrunyo",
      "name": "Terrunyo",
      "cat": "wines",
      "country": "Chile",
      "blurb": "Concha y Toro's premium terroir-specific varietal series. Each wine sourced from a single microclimate / vineyard block for terroir clarity."
    },
    {
      "slug": "carmin-de-peumo",
      "name": "Carmín de Peumo",
      "cat": "wines",
      "country": "Chile",
      "blurb": "Concha y Toro's ultra-premium icon Carménère from the Peumo vineyard in Cachapoal. One of Chile's most acclaimed Carménère expressions — for serious wine programmes."
    },
    {
      "slug": "don-melchor",
      "name": "Don Melchor",
      "cat": "wines",
      "country": "Chile",
      "blurb": "Chile's most-awarded Cabernet Sauvignon. From Puente Alto, Maipo. Consistently scored 95+ by James Suckling, Wine Advocate, Decanter. One of Chile's grand cru wines."
    },
    {
      "slug": "almaviva",
      "name": "Almaviva",
      "cat": "wines",
      "country": "Chile",
      "blurb": "Joint venture between Baron Philippe de Rothschild (owners of Château Mouton-Rothschild) and Concha y Toro, founded 1997. Bordeaux-style blend from Puente Alto. One of Chile's premier ultra-premium wines and a global collector's name."
    },
    {
      "slug": "hardys",
      "name": "Hardys",
      "cat": "wines",
      "country": "Australia",
      "blurb": "One of Australia's oldest wineries, founded 170+ years ago. Spans the full price ladder — VR (entry), The Riddle (everyday), Crest (sparkling), Tintara Core (premium McLaren Vale), HRB (Heritage Reserve Bin), Eileen Hardy (icon)."
    },
    {
      "slug": "petaluma",
      "name": "Petaluma",
      "cat": "wines",
      "country": "Australia (Adelaide Hills)",
      "blurb": "Founded 1976 by Brian Croser, built on careful selection of the finest viticultural sites in cool-climate Australia. Site-driven, regionally-distinctive whites and reds. Singular expression of Adelaide Hills, Clare Valley and Coonawarra."
    },
    {
      "slug": "baron-de-lestac",
      "name": "Baron de Lestac",
      "cat": "wines",
      "country": "France (Bordeaux)",
      "blurb": "Castel Frères' approachable Bordeaux range — Cabernet/Merlot-led Rouge and a fresh Sauvignon Blanc-led Blanc. Honest house-pour Bordeaux at a sensible price."
    },
    {
      "slug": "beauvillon",
      "name": "Beauvillon",
      "cat": "wines",
      "country": "France (Pays d'Oc)",
      "blurb": "Castel Frères' Pays d'Oc range — varietal wines from Southern France including a distinctive medium-sweet red for dessert and cheese pairing."
    },
    {
      "slug": "chateau-du-bousquet",
      "name": "Château du Bousquet",
      "cat": "wines",
      "country": "France (Côtes de Bourg)",
      "blurb": "Right-bank Bordeaux estate in Côtes de Bourg. Tholin et Couturier vineyard. Classic Merlot-led Bordeaux with elegant structure and ageing potential."
    },
    {
      "slug": "chateau-magnan-gaffeliere",
      "name": "Château Magnan de Gaffelière",
      "cat": "wines",
      "country": "France (Saint-Émilion Grand Cru)",
      "blurb": "Saint-Émilion Grand Cru classified estate — Merlot-dominant Right-bank wine of distinction. The trade-up Bordeaux SKU for fine-dining lists."
    },
    {
      "slug": "combes-saint-sauveur",
      "name": "Combes Saint Sauveur",
      "cat": "wines",
      "country": "France (Rhône)",
      "blurb": "Castel Frères' Côtes du Rhône house — three SKUs covering AOC Côtes du Rhône, Plan de Dieu Villages, and the organic Costières de Nîmes. Terra Vitis certified. Workhorse Rhône-style reds."
    },
    {
      "slug": "domaine-la-clapiere",
      "name": "Domaine de La Clapière",
      "cat": "wines",
      "country": "France (Pays d'Oc)",
      "blurb": "Single-vineyard Pays d'Oc estate. Three tiers — Jardin de Jules (everyday), Gatefer (premium), Etincelle (icon). Southern French value-quality champion."
    },
    {
      "slug": "grant-burge",
      "name": "Grant Burge",
      "cat": "wines",
      "country": "Australia (Barossa)",
      "blurb": "Five generations of devoted vignerons. Three ranges: Classic Collection, Vigneron Collection, Wines of Distinction."
    },
    {
      "slug": "st-hallett",
      "name": "St Hallett",
      "cat": "wines",
      "country": "Australia (Barossa)",
      "blurb": "Masters of Shiraz. Deep understanding of Barossa terroir, old-vine focus, fine fruit parcels from Ebenezer, Greenock, Moppa Hills."
    },
    {
      "slug": "jam-shed",
      "name": "Jam Shed",
      "cat": "wines",
      "country": "Multi-region",
      "blurb": "UK's 15th-largest Australian wine brand. 3rd-fastest growing brand in the UK. Simple, jammy, gluggable reds."
    },
    {
      "slug": "banrock-station",
      "name": "Banrock Station",
      "cat": "wines",
      "country": "Australia (Riverland)",
      "blurb": "25+ years dedicated to vines and to restoring Ramsar-accredited wetlands. Vegan wines."
    },
    {
      "slug": "milkis",
      "name": "Milkis",
      "cat": "non-alc",
      "country": "South Korea",
      "blurb": "The first carbonated milk + yoghurt drink. 10.9% non-fat dry milk, no artificial colours."
    },
    {
      "slug": "jinro-mixer",
      "name": "JINRO Mixer",
      "cat": "non-alc",
      "country": "South Korea",
      "blurb": "JINRO Black Tea Tonic — zero kcal, refreshing light carbonation, perfect with JINRO Chamisul Fresh."
    },
    {
      "slug": "anbev-function",
      "name": "ANBEV Function",
      "cat": "non-alc",
      "country": "Singapore",
      "anbev": true,
      "blurb": "ANBEV's wellness sub-brand. High-mix, low-volume functional beverages for the F&B trade: prebiotic sparkling, clean energy, whey-isolate protein. Same Tuas R&D bench, same contract-blend capability — applied to non-alcoholic wellness. 2026 launch range; flavours TBC."
    },
    {
      "slug": "highball-mixer",
      "name": "JINRO Highball Mixer",
      "cat": "non-alc",
      "country": "Singapore",
      "anbev": true,
      "blurb": "ANBEV's DIY-cocktail non-alcoholic mixer line. 150ml cans designed to combine with half a bottle of JINRO Chamisul Soju to make perfect at-home highballs. Honey Lemon and Lychee available; more flavours upcoming."
    },
    {
      "slug": "brewerkz",
      "name": "Brewerkz",
      "cat": "sg-craft-beer",
      "country": "Singapore",
      "blurb": "Kickstarted Singapore's craft beer story in 1997. Multi-award-winning, Singapore's longest-running craft brewery. On tap: Tropical IPA and Orange Wit."
    }
  ],
  "products": [
    {
      "slug": "jinro-gold",
      "name": "JINRO Gold",
      "brand": "jinro",
      "cat": "korean-spirits",
      "abv": "15.5%",
      "sizes": [
        "360ml Bottle"
      ],
      "new": true,
      "desc": "JINRO Gold — zero sugar soju, 100% rice distillate. Clean and smooth. Golden toad lucky-charm branding. Gifting and occasions angle. 15.5% ABV.",
      "tags": [
        "new",
        "zero-sugar",
        "soju",
        "korea",
        "jinro",
        "wellness",
        "clean-label",
        "food-pairing",
        "bar-program",
        "happy-hour",
        "soju-cocktail",
        "shot"
      ]
    },
    {
      "slug": "jinro-ilpoom",
      "name": "JINRO Ilpoom",
      "brand": "jinro",
      "cat": "korean-spirits",
      "abv": "25%",
      "sizes": [
        "375ml Bottle"
      ],
      "desc": "JINRO Ilpoom — craft-tier soju with heads and tails discarded, freeze-filtered for exceptional purity. Clean, smooth, gently aromatic. 25% ABV.",
      "tags": [
        "premium",
        "soju",
        "korea",
        "jinro",
        "premium-pour",
        "korean-bbq",
        "bar-program",
        "food-pairing",
        "happy-hour",
        "soju-cocktail",
        "shot"
      ]
    },
    {
      "slug": "jinro-is-back",
      "name": "JINRO is Back",
      "brand": "jinro",
      "cat": "korean-spirits",
      "abv": "16.5%",
      "sizes": [
        "360ml Bottle"
      ],
      "desc": "JINRO is Back — 1970s brand revival, lighter soju profile. Casual Korean dining, karaoke bars and young-adult occasions. Modern heritage pour. 16.5% ABV.",
      "tags": [
        "heritage",
        "soju",
        "korea",
        "jinro",
        "retro",
        "casual",
        "bar-program",
        "food-pairing",
        "happy-hour",
        "soju-cocktail",
        "shot"
      ]
    },
    {
      "slug": "jinro-chamisul-fresh",
      "name": "JINRO Chamisul Fresh",
      "brand": "jinro",
      "cat": "korean-spirits",
      "abv": "16.5%",
      "sizes": [
        "360ml Bottle"
      ],
      "desc": "JINRO Chamisul Fresh — world's No. 1 Korean soju. Bamboo charcoal-filtered, clean neutral palate. The go-to table soju for Korean BBQ and dining. 16.5% ABV.",
      "tags": [
        "light",
        "soju",
        "bestseller",
        "korea",
        "jinro",
        "korean-bbq",
        "no1-spirit",
        "bar-program",
        "food-pairing",
        "happy-hour",
        "soju-cocktail",
        "shot"
      ]
    },
    {
      "slug": "jinro-flavoured",
      "name": "JINRO Flavoured Soju",
      "brand": "jinro",
      "cat": "korean-spirits",
      "abv": "13%",
      "sizes": [
        "360ml Bottle"
      ],
      "desc": "JINRO Flavoured Soju — six fruit variants on Chamisul base. Sweet, lively, session-friendly. Korean dining bestseller, broad drinker appeal. 13% ABV.",
      "tags": [
        "fruity",
        "soju",
        "easy-drinking",
        "korea",
        "jinro",
        "korean-dining",
        "bar-program",
        "food-pairing",
        "shot",
        "happy-hour",
        "soju-cocktail"
      ]
    },
    {
      "slug": "jinro-24",
      "name": "JINRO 24",
      "brand": "jinro",
      "cat": "korean-spirits",
      "abv": "24%",
      "sizes": [
        "700ml Bottle"
      ],
      "desc": "JINRO 24 — world's No. 1 spirit brand, 21 consecutive years. 100 years of master brewing, premium 24% strength. Korean BBQ signature pour. 24% ABV.",
      "tags": [
        "premium",
        "soju",
        "mixable",
        "korea",
        "jinro",
        "korean-bbq",
        "bar-program",
        "food-pairing",
        "soju-cocktail",
        "shot",
        "happy-hour"
      ]
    },
    {
      "slug": "kelly",
      "name": "KELLY Beer",
      "brand": "kelly",
      "cat": "korean-beer",
      "abv": "4.5%",
      "sizes": [
        "500ml Bottle"
      ],
      "new": true,
      "desc": "KELLY Beer — HiteJINRO's premium craft lager. Double-fermentation depth, 100% Danish premium malt. Clean mouthfeel, intense carbonation. 4.5% ABV.",
      "tags": [
        "new",
        "lager",
        "premium-malt",
        "korea",
        "premium",
        "session",
        "bar-program",
        "food-pairing",
        "happy-hour"
      ]
    },
    {
      "slug": "hite-extra-cold",
      "name": "Hite Extra Cold",
      "brand": "hite",
      "cat": "korean-beer",
      "abv": "4.5%",
      "sizes": [
        "355ml Can",
        "500ml Can"
      ],
      "desc": "Hite Extra Cold — Korean lager brewed to -1.8°C. Clean, crisp, and effortlessly refreshing. Korea's leading export lager since 1993. 4.5% ABV.",
      "tags": [
        "lager",
        "cold-serve",
        "korea",
        "korean-beer",
        "crisp",
        "session",
        "bar-program",
        "food-pairing",
        "happy-hour"
      ]
    },
    {
      "slug": "terra",
      "name": "TERRA",
      "brand": "terra",
      "cat": "korean-beer",
      "abv": "4.6%",
      "sizes": [
        "500ml Bottle",
        "355ml Can"
      ],
      "desc": "TERRA Korean Beer — fastest-growing brand in Gangnam. 100% Australian pure malt, real carbonic acid. Clean, crisp Korean lager. 4.6% ABV.",
      "tags": [
        "lager",
        "premium",
        "growing",
        "korea",
        "korean-beer",
        "clean-malt",
        "bar-program",
        "food-pairing",
        "happy-hour"
      ]
    },
    {
      "slug": "an-lager",
      "name": "AN Lager",
      "brand": "an-lager",
      "cat": "sg-craft-beer",
      "abv": "4.5%",
      "sizes": [
        "330ml Bottle",
        "20L Keg"
      ],
      "anbev": true,
      "desc": "AN Lager — ANBEV's Singapore flagship, brewed with AB InBev. Clean, crisp, golden lager. House-branded versions available to commission. 4.5% ABV.",
      "tags": [
        "lager",
        "anbev",
        "contract-brew",
        "ab-inbev",
        "case-study",
        "bar-program",
        "food-pairing",
        "btg",
        "happy-hour"
      ]
    },
    {
      "slug": "estrella-damm",
      "name": "Estrella Damm Mediterranean Lager",
      "brand": "estrella-damm",
      "cat": "intl-beer",
      "abv": "4.6%",
      "sizes": [
        "330ml Bottle",
        "30L Keg"
      ],
      "desc": "Estrella Damm Mediterranean Lager — Barcelona's lager since 1876. Barley malt, rice, hops only — 100% natural. Smooth, rounded, food-versatile. 4.6% ABV.",
      "tags": [
        "lager",
        "mediterranean",
        "heritage",
        "spain",
        "barcelona",
        "session",
        "bar-program",
        "food-pairing",
        "btg",
        "happy-hour"
      ]
    },
    {
      "slug": "estrella-inedit",
      "name": "Estrella Inedit",
      "brand": "estrella-inedit",
      "cat": "intl-beer",
      "abv": "4.8%",
      "sizes": [
        "330ml Bottle",
        "750ml Bottle",
        "20L Keg"
      ],
      "desc": "Estrella Inedit — designed by Ferran Adrià and elBulli for food pairing. Wheat-style, coriander, citrus peel, low bitterness. 4.8% ABV.",
      "tags": [
        "wheat",
        "food-pairing",
        "premium",
        "spain",
        "barcelona",
        "btg",
        "bar-program",
        "happy-hour"
      ]
    },
    {
      "slug": "orion-draft",
      "name": "Orion The Draft",
      "brand": "orion",
      "cat": "intl-beer",
      "abv": "5%",
      "sizes": [
        "350ml Can",
        "334ml Bottle",
        "633ml Bottle",
        "20L Keg"
      ],
      "desc": "Orion The Draft — Okinawa's No. 1, two-time AIBA award winner. Mild taste, crisp aftertaste, creamy foam. 20L keg and bottle available. 5% ABV.",
      "tags": [
        "lager",
        "japan",
        "award",
        "okinawa",
        "keg",
        "draught",
        "bar-program",
        "food-pairing",
        "btg",
        "happy-hour"
      ]
    },
    {
      "slug": "orion-dark",
      "name": "Orion The Dark",
      "brand": "orion",
      "cat": "intl-beer",
      "abv": "5%",
      "sizes": [
        "10L Keg"
      ],
      "desc": "Orion The Dark — Okinawa dark lager. Caramel-toffee sweetness, light cocoa, smooth and approachable. Available on 10L keg. 5% ABV.",
      "tags": [
        "dark",
        "japan",
        "food-pairing",
        "okinawa",
        "amber",
        "session",
        "bar-program",
        "btg",
        "happy-hour"
      ]
    },
    {
      "slug": "hitachino-white-ale",
      "name": "Hitachino Nest White Ale",
      "brand": "hitachino",
      "cat": "jp-craft-beer",
      "abv": "5.5%",
      "sizes": [
        "330ml Bottle",
        "20L Keg"
      ],
      "desc": "Hitachino Nest White Ale — iconic Japanese Belgian witbier. Hazy, orange peel, coriander and nutmeg. Owl-branded global craft credential. 5.5% ABV.",
      "tags": [
        "wit",
        "wheat",
        "japan",
        "craft",
        "flagship",
        "bar-program",
        "craft-program",
        "food-pairing",
        "btg"
      ]
    },
    {
      "slug": "hitachino-pale-ale",
      "name": "Hitachino Nest Pale Ale",
      "brand": "hitachino",
      "cat": "jp-craft-beer",
      "abv": "5.5%",
      "sizes": [
        "330ml Bottle",
        "20L Keg"
      ],
      "desc": "Hitachino Nest Pale Ale — Japanese craft, sessionable and hop-forward. Bridges session and IPA complexity. Owl-branded global craft credential. 5.5% ABV.",
      "tags": [
        "pale-ale",
        "japan",
        "craft",
        "kiuchi",
        "session",
        "btg",
        "bar-program",
        "craft-program",
        "food-pairing"
      ]
    },
    {
      "slug": "hitachino-amber-ale",
      "name": "Hitachino Nest Amber Ale",
      "brand": "hitachino",
      "cat": "jp-craft-beer",
      "abv": "6%",
      "sizes": [
        "330ml Bottle"
      ],
      "desc": "Hitachino Nest Amber Ale — Japan's most-awarded craft brewery. Caramel malt, layered hop bitterness, nutty aroma. Pairs with grilled meats and BBQ. 6% ABV.",
      "tags": [
        "amber-ale",
        "japan",
        "craft",
        "food-pairing",
        "kiuchi",
        "session",
        "btg",
        "craft-program",
        "bar-program"
      ]
    },
    {
      "slug": "hitachino-japanese-classic-ale",
      "name": "Hitachino Nest Japanese Classic Ale",
      "brand": "hitachino",
      "cat": "jp-craft-beer",
      "abv": "7%",
      "sizes": [
        "330ml Bottle"
      ],
      "desc": "Hitachino Nest Japanese Classic Ale — Kiuchi Brewery's reconstruction of Japan's pre-war brewing tradition. Historically unique craft ale. 7% ABV.",
      "tags": [
        "ipa",
        "japan",
        "craft",
        "icon",
        "barrel-aged",
        "bar-program",
        "craft-program",
        "food-pairing"
      ]
    },
    {
      "slug": "hitachino-daidai-ale",
      "name": "Hitachino Nest Daidai Ale",
      "brand": "hitachino",
      "cat": "jp-craft-beer",
      "abv": "6%",
      "sizes": [
        "330ml Bottle"
      ],
      "desc": "Hitachino Nest Daidai Ale — Japanese bitter sour-orange ale. Citrus-forward, craft character. Izakaya and Japanese dining pairing. 6% ABV.",
      "tags": [
        "ipa",
        "citrus",
        "japan",
        "craft",
        "kiuchi",
        "session",
        "btg",
        "craft-program",
        "food-pairing",
        "bar-program"
      ]
    },
    {
      "slug": "hitachino-espresso-stout",
      "name": "Hitachino Nest Espresso Stout",
      "brand": "hitachino",
      "cat": "jp-craft-beer",
      "abv": "7%",
      "sizes": [
        "330ml Bottle"
      ],
      "desc": "Hitachino Nest Espresso Stout — deep-roasted coffee dark ale. Roasty, rich, bittersweet finish. Specialist and after-dinner craft pour. 7% ABV.",
      "tags": [
        "stout",
        "coffee",
        "japan",
        "craft",
        "after-dinner",
        "bar-program",
        "craft-program",
        "food-pairing"
      ]
    },
    {
      "slug": "hitachino-red-rice-ale",
      "name": "Hitachino Nest Red Rice Ale",
      "brand": "hitachino",
      "cat": "jp-craft-beer",
      "abv": "7%",
      "sizes": [
        "330ml Bottle"
      ],
      "new": true,
      "desc": "Hitachino Nest Red Rice Ale — Japanese craft beer brewed with ancient red rice. Distinctive pink hue, subtle sweetness and sake-like complexity. 7% ABV.",
      "tags": [
        "red-ale",
        "rice",
        "japan",
        "craft",
        "kiuchi",
        "premium-pour",
        "btg",
        "craft-program",
        "food-pairing",
        "bar-program",
        "new"
      ]
    },
    {
      "slug": "hitachino-daisy-ale",
      "name": "Hitachino Nest Daisy Ale",
      "brand": "hitachino",
      "cat": "jp-craft-beer",
      "abv": "5.0%",
      "sizes": [
        "330ml Bottle"
      ],
      "new": true,
      "desc": "Hitachino Nest Daisy Ale — Japanese flavoured ale brewed with chamomile and honey. Floral, juicy-fruit nose, smooth clean finish. 5.0% ABV.",
      "tags": [
        "flavoured-ale",
        "floral",
        "honey",
        "japan",
        "craft",
        "kiuchi",
        "session",
        "btg",
        "craft-program",
        "bar-program",
        "food-pairing",
        "new"
      ]
    },
    {
      "slug": "hardzero-ice-lemon-tea",
      "name": "HARD Zero Ice Lemon Tea",
      "brand": "hard-zero",
      "cat": "rtd-draught",
      "abv": "6%",
      "sizes": [
        "3L Postmix Keg",
        "5L Postmix Keg",
        "3L Premix Keg",
        "10L Premix Keg"
      ],
      "anbev": true,
      "new": true,
      "desc": "HARD Zero Ice Lemon Tea — Singapore's classic iced tea reimagined as a zero-sugar vodka draught cocktail. Citrus-bright, refreshing. 6% ABV.",
      "tags": [
        "new",
        "zero-sugar",
        "tea",
        "lemon",
        "draught",
        "anbev",
        "2026",
        "sg-flavour",
        "happy-hour",
        "bar-program",
        "food-pairing",
        "light-snacks"
      ]
    },
    {
      "slug": "hardzero-earl-grey",
      "name": "HARD Zero Earl Grey",
      "brand": "hard-zero",
      "cat": "rtd-draught",
      "abv": "6%",
      "sizes": [
        "3L Postmix Keg",
        "10L Postmix Keg",
        "3L Premix Keg",
        "5L Premix Keg"
      ],
      "anbev": true,
      "new": true,
      "desc": "HARD Zero Earl Grey — zero-sugar, handcrafted vodka draught cocktail. Earl Grey tea and bergamot character, clean finish. 6% ABV.",
      "tags": [
        "new",
        "zero-sugar",
        "tea",
        "draught",
        "anbev",
        "2026",
        "happy-hour",
        "bar-program",
        "food-pairing",
        "light-snacks"
      ]
    },
    {
      "slug": "hardzero-peach-oolong",
      "name": "HARD Zero Peach Oolong",
      "brand": "hard-zero",
      "cat": "rtd-draught",
      "abv": "6%",
      "sizes": [
        "3L Postmix Keg",
        "5L Postmix Keg",
        "3L Premix Keg",
        "10L Premix Keg"
      ],
      "anbev": true,
      "new": true,
      "desc": "HARD Zero Peach Oolong — zero-sugar, low-calorie vodka draught cocktail. Peach sweetness with Chinese oolong tea depth. ANBEV 2026 launch. 6% ABV.",
      "tags": [
        "new",
        "zero-sugar",
        "tea",
        "low-cal",
        "draught",
        "anbev",
        "2026",
        "happy-hour",
        "bar-program",
        "food-pairing",
        "light-snacks"
      ]
    },
    {
      "slug": "hardzero-passionfruit-sencha",
      "name": "HARD Zero Passionfruit Osmanthus Sencha",
      "brand": "hard-zero",
      "cat": "rtd-draught",
      "abv": "8%",
      "sizes": [
        "3L Postmix Keg",
        "5L Postmix Keg",
        "3L Premix Keg",
        "10L Premix Keg"
      ],
      "anbev": true,
      "new": true,
      "desc": "HARD Zero Passionfruit Osmanthus Sencha — zero-sugar vodka draught cocktail. Passionfruit, Japanese sencha, layered flavour. Highest-strength HARD Zero. 8% ABV.",
      "tags": [
        "new",
        "zero-sugar",
        "tea",
        "floral",
        "draught",
        "anbev",
        "2026",
        "happy-hour",
        "bar-program",
        "food-pairing",
        "light-snacks"
      ]
    },
    {
      "slug": "hardzero-lychee",
      "name": "HARD Zero Lychee Sparkling",
      "brand": "hard-zero",
      "cat": "rtd-draught",
      "abv": "6%",
      "sizes": [
        "3L Postmix Keg",
        "5L Postmix Keg",
        "3L Premix Keg",
        "10L Premix Keg"
      ],
      "anbev": true,
      "desc": "HARD Zero Lychee Sparkling — zero-sugar vodka-based draught cocktail. Lychee perfume and natural sweetness with lively carbonation. 6% ABV.",
      "tags": [
        "zero-sugar",
        "lychee",
        "draught",
        "anbev",
        "on-request",
        "happy-hour",
        "bar-program",
        "food-pairing",
        "light-snacks"
      ]
    },
    {
      "slug": "hardzero-kyoho",
      "name": "HARD Zero Kyoho Grape",
      "brand": "hard-zero",
      "cat": "rtd-draught",
      "abv": "6%",
      "sizes": [
        "3L Postmix Keg",
        "5L Postmix Keg",
        "3L Premix Keg",
        "10L Premix Keg"
      ],
      "anbev": true,
      "desc": "HARD Zero Kyoho Grape — Kyoho grape jammy sweetness and floral aroma in a zero-sugar vodka draught cocktail. Distinctive, fruit-forward pour. 6% ABV.",
      "tags": [
        "zero-sugar",
        "grape",
        "draught",
        "anbev",
        "on-request",
        "happy-hour",
        "bar-program",
        "food-pairing",
        "light-snacks"
      ]
    },
    {
      "slug": "jh-honey-lemon",
      "name": "JINRO Highball Honey Lemon",
      "brand": "jinro-highball",
      "cat": "rtd-draught",
      "abv": "8%",
      "sizes": [
        "3L Postmix Keg",
        "5L Postmix Keg",
        "3L Premix Keg",
        "10L Premix Keg"
      ],
      "anbev": true,
      "new": true,
      "desc": "JINRO Highball Honey Lemon — honey warmth and lemon tang on JINRO soju. Gateway highball SKU for Korean BBQ and casual Asian dining. 8% ABV.",
      "tags": [
        "new",
        "highball",
        "honey-lemon",
        "draught",
        "anbev",
        "2026",
        "happy-hour",
        "bar-program",
        "food-pairing",
        "light-snacks"
      ]
    },
    {
      "slug": "jh-lychee",
      "name": "JINRO Highball Lychee",
      "brand": "jinro-highball",
      "cat": "rtd-draught",
      "abv": "8%",
      "sizes": [
        "3L Postmix Keg",
        "5L Postmix Keg",
        "3L Premix Keg",
        "10L Premix Keg"
      ],
      "anbev": true,
      "new": true,
      "desc": "JINRO Highball Lychee — floral, fragrant lychee on JINRO soju base. 2026 Singapore-developed. Draught premix and postmix keg. 8% ABV.",
      "tags": [
        "new",
        "highball",
        "lychee",
        "draught",
        "anbev",
        "2026",
        "happy-hour",
        "bar-program",
        "food-pairing",
        "light-snacks"
      ]
    },
    {
      "slug": "jh-yoghurt",
      "name": "JINRO Highball Yoghurt",
      "brand": "jinro-highball",
      "cat": "rtd-draught",
      "abv": "8%",
      "sizes": [
        "3L Postmix Keg",
        "5L Postmix Keg",
        "3L Premix Keg",
        "10L Premix Keg"
      ],
      "anbev": true,
      "new": true,
      "desc": "JINRO Highball Yoghurt — ANBEV 2026 draught highball. Creamy-tart Korean yoghurt profile on JINRO soju. Postmix keg for Korean BBQ and pan-Asian dining. 8% ABV.",
      "tags": [
        "new",
        "highball",
        "yoghurt",
        "korean",
        "draught",
        "anbev",
        "2026",
        "happy-hour",
        "bar-program",
        "food-pairing",
        "light-snacks"
      ]
    },
    {
      "slug": "jh-citrus",
      "name": "JINRO Highball (Original Citrus)",
      "brand": "jinro-highball",
      "cat": "rtd-draught",
      "abv": "6%",
      "sizes": [
        "3L Postmix Keg",
        "5L Postmix Keg",
        "3L Premix Keg",
        "10L Premix Keg"
      ],
      "anbev": true,
      "desc": "JINRO Highball (Original Citrus) — original JINRO Highball expression on Chamisul Fresh base. Charcoal-filtered, clean and refreshing. 6% ABV.",
      "tags": [
        "highball",
        "citrus",
        "low-cal",
        "draught",
        "anbev",
        "on-request",
        "happy-hour",
        "bar-program",
        "food-pairing",
        "light-snacks"
      ]
    },
    {
      "slug": "jh-green-grape",
      "name": "JINRO Highball Green Grape",
      "brand": "jinro-highball",
      "cat": "rtd-draught",
      "abv": "8%",
      "sizes": [
        "3L Premix Keg",
        "10L Premix Keg"
      ],
      "anbev": true,
      "desc": "JINRO Highball Green Grape — Singapore, 8% ABV. JINRO soju base with crisp green grape essence; clean, lightly sweet, refreshing muscat grape character.",
      "tags": [
        "highball",
        "grape",
        "premix-only",
        "draught",
        "anbev",
        "on-request",
        "bar-program",
        "food-pairing",
        "happy-hour",
        "light-snacks"
      ]
    },
    {
      "slug": "jh-black-tea",
      "name": "JINRO Highball Black Tea",
      "brand": "jinro-highball",
      "cat": "rtd-draught",
      "abv": "8%",
      "sizes": [
        "3L Premix Keg",
        "10L Premix Keg"
      ],
      "anbev": true,
      "desc": "JINRO Highball Black Tea — JINRO soju and full-bodied black tea. Bold, malty, sweet finish. Draught keg-only. For izakaya and Japanese dining. 8% ABV.",
      "tags": [
        "highball",
        "tea",
        "premix-only",
        "draught",
        "anbev",
        "on-request",
        "bar-program",
        "food-pairing",
        "happy-hour",
        "light-snacks"
      ]
    },
    {
      "slug": "byond-mojito",
      "name": "b.yond Mojito",
      "brand": "byond",
      "cat": "rtd-draught",
      "abv": "8%",
      "sizes": [
        "450ml Bottle",
        "150ml Can",
        "Keg (dispensed)"
      ],
      "anbev": true,
      "desc": "b.yond Mojito — fresh mint and lime on a clean rum base. Effervescent, naturally sweet. Draught keg format for high-throughput venues. 8% ABV.",
      "ingredients": "Natural Lime & Mint juice mix, Rum, flavourings",
      "tags": [
        "classic",
        "rum",
        "fresh",
        "draught",
        "anbev",
        "edm-menu",
        "cocktail",
        "happy-hour",
        "events",
        "bar-program",
        "food-pairing",
        "celebration",
        "light-snacks"
      ]
    },
    {
      "slug": "byond-pina-colada",
      "name": "b.yond Piña Colada",
      "brand": "byond",
      "cat": "rtd-draught",
      "abv": "9%",
      "sizes": [
        "450ml Bottle",
        "150ml Can",
        "Keg (dispensed)"
      ],
      "anbev": true,
      "new": true,
      "desc": "b.yond Piña Colada — white rum, fresh pineapple and coconut cream. Tropical creamy classic, freshly blended for consistent keg dispense. 9% ABV.",
      "ingredients": "White Rum, Pineapple, Coconut Cream",
      "tags": [
        "new",
        "classic",
        "rum",
        "tropical",
        "draught",
        "anbev",
        "edm-menu",
        "cocktail",
        "happy-hour",
        "events",
        "bar-program",
        "food-pairing",
        "celebration",
        "light-snacks"
      ]
    },
    {
      "slug": "byond-margarita",
      "name": "b.yond Margarita",
      "brand": "byond",
      "cat": "rtd-draught",
      "abv": "8%",
      "sizes": [
        "450ml Bottle",
        "150ml Can",
        "Keg (dispensed)"
      ],
      "anbev": true,
      "new": true,
      "desc": "b.yond Margarita — tequila, triple sec and lime. Agave, citrus, salt. Draught keg for beach clubs and high-throughput bar programmes. 8% ABV.",
      "ingredients": "Tequila, Triple Sec, Lime",
      "tags": [
        "new",
        "classic",
        "tequila",
        "draught",
        "anbev",
        "edm-menu",
        "cocktail",
        "happy-hour",
        "events",
        "bar-program",
        "food-pairing",
        "celebration",
        "light-snacks"
      ]
    },
    {
      "slug": "byond-long-island",
      "name": "b.yond Long Island Iced Tea",
      "brand": "byond",
      "cat": "rtd-draught",
      "abv": "15%",
      "sizes": [
        "450ml Bottle",
        "150ml Can",
        "Keg (dispensed)"
      ],
      "anbev": true,
      "new": true,
      "desc": "b.yond Long Island Iced Tea — vodka, tequila, rum, gin, triple sec, lemon and cola. Definitive LIIT in draught keg format. 15% ABV.",
      "ingredients": "Vodka, Tequila, Rum, Gin, Triple Sec, Lemon, Cola",
      "tags": [
        "new",
        "classic",
        "strong",
        "draught",
        "anbev",
        "edm-menu",
        "cocktail",
        "happy-hour",
        "events",
        "bar-program",
        "food-pairing",
        "celebration",
        "light-snacks"
      ]
    },
    {
      "slug": "byond-singapore-sling",
      "name": "b.yond Singapore Sling",
      "brand": "byond",
      "cat": "rtd-draught",
      "abv": "10%",
      "sizes": [
        "450ml Bottle",
        "150ml Can",
        "Keg (dispensed)"
      ],
      "anbev": true,
      "desc": "b.yond Singapore Sling — gin backbone, cherry brandy depth, DOM Bénédictine herbal complexity. National cocktail in draught keg. 10% ABV.",
      "ingredients": "Gin, Brandy, Orange Liqueur, DOM Bénédictine, Pineapple, Grenadine",
      "tags": [
        "classic",
        "tropical",
        "icon",
        "draught",
        "sg-flagship",
        "anbev",
        "edm-menu",
        "cocktail",
        "happy-hour",
        "events",
        "bar-program",
        "food-pairing",
        "celebration",
        "light-snacks"
      ]
    },
    {
      "slug": "byond-lychee-martini",
      "name": "b.yond Lychee Martini",
      "brand": "byond",
      "cat": "rtd-draught",
      "abv": "10.7%",
      "sizes": [
        "450ml Bottle",
        "150ml Can",
        "Keg (dispensed)"
      ],
      "anbev": true,
      "desc": "b.yond Lychee Martini — vodka and dry vermouth with aromatic lychee. Floral, lightly sweet. Draught keg for high-footfall venues. 10.7% ABV.",
      "ingredients": "Vodka, Dry Vermouth, Lychee",
      "tags": [
        "martini",
        "lychee",
        "asian",
        "draught",
        "anbev",
        "edm-menu",
        "cocktail",
        "happy-hour",
        "events",
        "bar-program",
        "food-pairing",
        "celebration",
        "light-snacks"
      ]
    },
    {
      "slug": "byond-espresso-martini",
      "name": "b.yond Espresso Martini",
      "brand": "byond",
      "cat": "rtd-draught",
      "abv": "8%",
      "sizes": [
        "450ml Bottle",
        "150ml Can",
        "Keg (dispensed)"
      ],
      "anbev": true,
      "desc": "b.yond Espresso Martini — vodka, coffee and coffee liqueur. Bittersweet, silky. Keg-dispensed, consistent pour without barista or shaker. 8% ABV.",
      "ingredients": "Vodka, Dry Vermouth, Coffee",
      "tags": [
        "martini",
        "coffee",
        "after-dinner",
        "draught",
        "anbev",
        "edm-menu",
        "cocktail",
        "happy-hour",
        "events",
        "bar-program",
        "food-pairing",
        "celebration",
        "light-snacks"
      ]
    },
    {
      "slug": "byond-aperitivo-spritz",
      "name": "b.yond Aperitivo Spritz",
      "brand": "byond",
      "cat": "rtd-draught",
      "abv": "10.5%",
      "sizes": [
        "450ml Bottle",
        "150ml Can",
        "Keg (dispensed)"
      ],
      "anbev": true,
      "desc": "b.yond Aperitivo Spritz — Italian bitter aperitif and white wine. Bitter orange, effervescent, herb-forward. Draught keg, off-EDM. 10.5% ABV.",
      "ingredients": "Italian Bitter Aperitif, White Wine",
      "tags": [
        "classic",
        "italian",
        "aperitif",
        "draught",
        "anbev",
        "cocktail",
        "happy-hour",
        "events",
        "bar-program",
        "food-pairing",
        "celebration",
        "light-snacks"
      ]
    },
    {
      "slug": "byond-upcoming",
      "name": "b.yond — More Classics Upcoming",
      "brand": "byond",
      "cat": "rtd-draught",
      "abv": "varies",
      "sizes": [
        "Keg (dispensed)"
      ],
      "anbev": true,
      "desc": "b.yond — More Classics Upcoming. Additional b.yond cocktails in development: Negroni, Old Fashioned, Paloma, French 75. Register early.",
      "tags": [
        "pipeline",
        "upcoming",
        "draught",
        "anbev",
        "cocktail",
        "keg",
        "byond"
      ]
    },
    {
      "slug": "hooch",
      "name": "Hooch Alcoholic Lemonade",
      "brand": "hooch",
      "cat": "rtd-bottles",
      "abv": "3.4%",
      "sizes": [
        "275ml Bottle"
      ],
      "desc": "Hooch Alcoholic Lemonade — the original 1990s UK alcopop. Vodka base, real lemon juice, zesty fizz. Vegan, gluten-free, 275ml. 3.4% ABV.",
      "tags": [
        "alcopop",
        "lemon",
        "vegan",
        "gluten-free",
        "heritage",
        "bar-program",
        "food-pairing",
        "happy-hour"
      ]
    },
    {
      "slug": "trivento-reserve-malbec",
      "name": "Trivento Reserve Malbec 2021",
      "brand": "trivento",
      "cat": "wines",
      "abv": "14.6%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Trivento Reserve Malbec 2021 — Mendoza. Uco Valley and Luján de Cuyo blend. Ripe fig, black plum, vanilla oak, velvety tannins. House-pour candidate. 14.6% ABV.",
      "tags": [
        "malbec",
        "argentina",
        "red",
        "mendoza",
        "btg",
        "oak-aged",
        "food-pairing",
        "premium-pour",
        "bar-program",
        "events"
      ]
    },
    {
      "slug": "trivento-reserve-chardonnay",
      "name": "Trivento Reserve Chardonnay 2021",
      "brand": "trivento",
      "cat": "wines",
      "abv": "14%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Trivento Reserve Chardonnay 2021 — Uco Valley, Mendoza. Pineapple, peach, vanilla oak, lively acidity, mineral finish. Versatile food pairing. 14% ABV.",
      "tags": [
        "chardonnay",
        "argentina",
        "white",
        "mendoza",
        "btg",
        "fresh",
        "premium-pour",
        "food-pairing",
        "bar-program",
        "events"
      ]
    },
    {
      "slug": "trivento-cab-sauv",
      "name": "Trivento Cabernet Sauvignon 2020",
      "brand": "trivento",
      "cat": "wines",
      "abv": "14%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Trivento Cabernet Sauvignon 2020 — 100% Uco Valley, Mendoza. Cherry jam, red bell pepper, chocolate and coffee oak. Premium Argentine BTG red. 14% ABV.",
      "tags": [
        "cabernet",
        "argentina",
        "red",
        "uco-valley",
        "btg",
        "premium",
        "house-pour",
        "events",
        "bar-program",
        "food-pairing",
        "happy-hour"
      ]
    },
    {
      "slug": "trivento-golden-reserve",
      "name": "Trivento Golden Reserve 2018",
      "brand": "trivento",
      "cat": "wines",
      "abv": "14%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Trivento Golden Reserve 2018 — Luján de Cuyo, 950m+. Old-vine, 90+ pts. Deep carmine, violet lift, long finish. Premium steak-house tier. 14% ABV.",
      "tags": [
        "malbec",
        "argentina",
        "premium",
        "90-pts",
        "premium-pour",
        "food-pairing",
        "btg",
        "bar-program",
        "events"
      ]
    },
    {
      "slug": "trivento-eolo",
      "name": "Trivento Eolo Malbec 2018",
      "brand": "trivento",
      "cat": "wines",
      "abv": "14.7%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Trivento Eolo Malbec 2018 — single-vineyard icon Malbec from 1912 vines in Luján de Cuyo. Old vine concentration, silky tannins, long elegant finish. 14.7% ABV.",
      "tags": [
        "malbec",
        "argentina",
        "icon",
        "single-vineyard",
        "old-vine",
        "premium-pour",
        "fine-dining",
        "food-pairing",
        "events",
        "celebration"
      ]
    },
    {
      "slug": "frontera-premium-cab",
      "name": "Frontera Premium Cabernet Sauvignon",
      "brand": "frontera",
      "cat": "wines",
      "abv": "12.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Frontera Premium Cabernet Sauvignon — Chile. 40% manual harvest, 6-month oak. Dark berry, structured finish. Accessible everyday listing. 12.5% ABV.",
      "tags": [
        "cabernet",
        "chile",
        "red",
        "oak-aged",
        "btg",
        "everyday",
        "concha-y-toro",
        "premium-pour",
        "events",
        "bar-program",
        "food-pairing"
      ]
    },
    {
      "slug": "frontera-premium-chardonnay",
      "name": "Frontera Premium Chardonnay",
      "brand": "frontera",
      "cat": "wines",
      "abv": "13%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Frontera Premium Chardonnay — 100% Chile, oak-aged 6 months. Apple, pear and papaya, pale yellow. Everyday premium BTG white. 13% ABV.",
      "tags": [
        "chardonnay",
        "chile",
        "white",
        "oak-aged",
        "btg",
        "everyday",
        "concha-y-toro",
        "premium-pour",
        "food-pairing",
        "bar-program",
        "events"
      ]
    },
    {
      "slug": "cdd-cabernet-sauvignon",
      "name": "Casillero del Diablo Reserva Cabernet Sauvignon",
      "brand": "casillero-del-diablo",
      "cat": "wines",
      "abv": "13.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Casillero del Diablo Reserva Cabernet Sauvignon — Central Valley, Chile. Deep ruby, cassis, blackberry, dark chocolate and plum. 13.5% ABV.",
      "tags": [
        "cabernet",
        "chile",
        "red",
        "house-pour",
        "cdd",
        "btg",
        "food-pairing",
        "bar-program",
        "happy-hour"
      ]
    },
    {
      "slug": "cdd-carmenere",
      "name": "Casillero del Diablo Reserva Carménère",
      "brand": "casillero-del-diablo",
      "cat": "wines",
      "abv": "13.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Casillero del Diablo Reserva Carménère — Chile's signature grape, Central Valley. Deep purple, black plum, currants, chocolate and coffee. 13.5% ABV.",
      "tags": [
        "carmenere",
        "chile",
        "red",
        "house-pour",
        "cdd",
        "btg",
        "food-pairing",
        "bar-program",
        "happy-hour"
      ]
    },
    {
      "slug": "cdd-merlot",
      "name": "Casillero del Diablo Reserva Merlot",
      "brand": "casillero-del-diablo",
      "cat": "wines",
      "abv": "13.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Casillero del Diablo Reserva Merlot — Central Valley, Chile. Plum, cherry, gentle herbs and soft mocha-oak. Medium-bodied, smooth and easy drinking. 13.5% ABV.",
      "tags": [
        "merlot",
        "chile",
        "red",
        "house-pour",
        "cdd",
        "btg",
        "food-pairing",
        "bar-program",
        "happy-hour"
      ]
    },
    {
      "slug": "cdd-malbec",
      "name": "Casillero del Diablo Reserva Malbec",
      "brand": "casillero-del-diablo",
      "cat": "wines",
      "abv": "13.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Casillero del Diablo Reserva Malbec — Chile. Bright violet, dark cherry, blueberry, vanilla, mocha. Food-friendly and versatile. 13.5% ABV.",
      "tags": [
        "malbec",
        "chile",
        "red",
        "house-pour",
        "cdd",
        "btg",
        "food-pairing",
        "bar-program",
        "happy-hour"
      ]
    },
    {
      "slug": "cdd-shiraz",
      "name": "Casillero del Diablo Reserva Shiraz",
      "brand": "casillero-del-diablo",
      "cat": "wines",
      "abv": "13.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Casillero del Diablo Reserva Shiraz — Central Valley, Chile. Deep colour, bramble fruit, black pepper and warming spice. Bold BTG red. 13.5% ABV.",
      "tags": [
        "shiraz",
        "chile",
        "red",
        "house-pour",
        "cdd",
        "btg",
        "food-pairing",
        "bar-program",
        "happy-hour"
      ]
    },
    {
      "slug": "cdd-chardonnay",
      "name": "Casillero del Diablo Reserva Chardonnay",
      "brand": "casillero-del-diablo",
      "cat": "wines",
      "abv": "13.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Casillero del Diablo Reserva Chardonnay — Central Valley and Casablanca, Chile. Tropical fruit and pear, bright acidity. Versatile BTG white. 13.5% ABV.",
      "tags": [
        "chardonnay",
        "chile",
        "white",
        "house-pour",
        "cdd",
        "btg",
        "food-pairing",
        "bar-program",
        "happy-hour"
      ]
    },
    {
      "slug": "cdd-sauvignon-blanc",
      "name": "Casillero del Diablo Reserva Sauvignon Blanc",
      "brand": "casillero-del-diablo",
      "cat": "wines",
      "abv": "12%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Casillero del Diablo Reserva Sauvignon Blanc — Casablanca Valley, Chile. Bright grapefruit, lemon, white flowers, herbal. Crisp food-pairing white. 12% ABV.",
      "tags": [
        "sauvignon-blanc",
        "chile",
        "white",
        "house-pour",
        "fresh",
        "cdd",
        "btg",
        "food-pairing",
        "bar-program",
        "happy-hour"
      ]
    },
    {
      "slug": "cdd-pinot-noir",
      "name": "Casillero del Diablo Reserva Pinot Noir",
      "brand": "casillero-del-diablo",
      "cat": "wines",
      "abv": "14%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Casillero del Diablo Reserva Pinot Noir — Casablanca Valley, Chile. Light ruby, red cherry, raspberry and gentle spice. Cool-climate expressive pour. 14% ABV.",
      "tags": [
        "pinot-noir",
        "chile",
        "red",
        "house-pour",
        "cdd",
        "btg",
        "food-pairing",
        "bar-program",
        "happy-hour"
      ]
    },
    {
      "slug": "cdd-pinot-grigio",
      "name": "Casillero del Diablo Reserva Pinot Grigio",
      "brand": "casillero-del-diablo",
      "cat": "wines",
      "abv": "12.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Casillero del Diablo Reserva Pinot Grigio — Chile. Pale straw, pear, apple, white peach, citrus zest. Light-bodied and refreshing. 12.5% ABV.",
      "tags": [
        "pinot-grigio",
        "chile",
        "white",
        "house-pour",
        "cdd",
        "aperitif",
        "btg",
        "food-pairing",
        "bar-program",
        "happy-hour"
      ]
    },
    {
      "slug": "cdd-viognier",
      "name": "Casillero del Diablo Reserva Viognier",
      "brand": "casillero-del-diablo",
      "cat": "wines",
      "abv": "13%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Casillero del Diablo Reserva Viognier — Chile. Expressive floral, peach, apricot, honeyed mid-palate. Asian cuisine pairing white. 13% ABV.",
      "tags": [
        "viognier",
        "chile",
        "white",
        "aromatic",
        "food-pairing",
        "cdd",
        "fine-dining",
        "btg",
        "bar-program",
        "events"
      ]
    },
    {
      "slug": "cdd-rose",
      "name": "Casillero del Diablo Reserva Rosé",
      "brand": "casillero-del-diablo",
      "cat": "wines",
      "abv": "13%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Casillero del Diablo Reserva Rosé — dry Chilean rosé. Salmon-pink, fresh strawberry, watermelon, citrus. Light and refreshing. 13% ABV.",
      "tags": [
        "rose",
        "chile",
        "house-pour",
        "cdd",
        "dry",
        "btg",
        "everyday",
        "food-pairing",
        "bar-program",
        "happy-hour"
      ]
    },
    {
      "slug": "diablo-dark-red",
      "name": "Diablo Dark Red",
      "brand": "devils-carnaval",
      "cat": "wines",
      "abv": "13.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Diablo Dark Red — bold inky Cabernet-led blend, Chilean premier valleys. Deep ruby, full body. Accessible everyday premium red. 13.5% ABV.",
      "tags": [
        "red-blend",
        "chile",
        "dark",
        "themed",
        "halloween",
        "devils-carnaval",
        "premium-pour",
        "btg",
        "events",
        "bar-program",
        "food-pairing"
      ]
    },
    {
      "slug": "diablo-black",
      "name": "Diablo Black",
      "brand": "devils-carnaval",
      "cat": "wines",
      "abv": "14%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Diablo Black — premium Concha y Toro Devil's Carnaval, Chile. Dense, concentrated Cabernet-led blend. Steakhouse and premium casual tier. 14% ABV.",
      "tags": [
        "red",
        "chile",
        "premium",
        "themed",
        "devils-carnaval",
        "fine-dining",
        "food-pairing",
        "events"
      ]
    },
    {
      "slug": "devils-brut",
      "name": "Devil's Brut",
      "brand": "devils-carnaval",
      "cat": "wines",
      "abv": "12%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Devil's Brut — crisp, approachable sparkling from Concha y Toro. Fine bead, fresh acidity. Celebration and aperitif pour for any occasion. 12% ABV.",
      "tags": [
        "sparkling",
        "brut",
        "chile",
        "celebration",
        "devils-carnaval",
        "house-pour",
        "btg",
        "happy-hour",
        "events",
        "food-pairing",
        "bar-program",
        "light-snacks"
      ]
    },
    {
      "slug": "trivento-stratus",
      "name": "Trivento Stratus",
      "brand": "trivento",
      "cat": "wines",
      "abv": "14%",
      "sizes": [
        "750ml Bottle"
      ],
      "new": true,
      "desc": "Trivento Stratus — Mendoza icon tier, single-vineyard high-altitude. Premium Argentine expression, 2026 addition. Fine dining prestige listing. 14% ABV.",
      "tags": [
        "new",
        "argentina",
        "trivento",
        "premium-pour",
        "icon",
        "incoming",
        "pending-detail",
        "fine-dining",
        "food-pairing",
        "events",
        "celebration"
      ]
    },
    {
      "slug": "marques-casa-concha-heritage",
      "name": "Marqués de Casa Concha Heritage",
      "brand": "marques-casa-concha",
      "cat": "wines",
      "abv": "14.6%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Marqués de Casa Concha Heritage — Maipo and Cachapoal selected blocks. Icon-tier Concha y Toro. Fine dining and collector anchor. 14.6% ABV.",
      "tags": [
        "chile",
        "cabernet",
        "red",
        "premium-pour",
        "oak-aged",
        "vct-premium",
        "events",
        "bar-program",
        "food-pairing"
      ]
    },
    {
      "slug": "carmin-de-peumo-carmenere",
      "name": "Carmín de Peumo Carménère",
      "brand": "carmin-de-peumo",
      "cat": "wines",
      "abv": "14.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Carmín de Peumo Carménère — icon Carménère from Concha y Toro's Peumo vineyard. Old-vine, dark fruit, graphite, silky tannins. Cellar 10+ years. 14.5% ABV.",
      "tags": [
        "chile",
        "carmenere",
        "red",
        "icon",
        "ultra-premium",
        "vct-premium",
        "cellar",
        "premium-pour",
        "fine-dining",
        "food-pairing",
        "events",
        "celebration"
      ]
    },
    {
      "slug": "amelia-chardonnay",
      "name": "Amelia Chardonnay Blanco",
      "brand": "amelia",
      "cat": "wines",
      "abv": "13.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Amelia Chardonnay Blanco — Concha y Toro icon. Cool-climate Casablanca and Limarí fruit. Collector-grade fine dining white. 13.5% ABV.",
      "tags": [
        "chile",
        "chardonnay",
        "white",
        "premium-pour",
        "icon",
        "vct-premium",
        "oak-aged",
        "fine-dining",
        "btg",
        "food-pairing",
        "bar-program",
        "events",
        "celebration"
      ]
    },
    {
      "slug": "amelia-pinot-noir",
      "name": "Amelia Pinot Noir Tinto",
      "brand": "amelia",
      "cat": "wines",
      "abv": "13.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Amelia Pinot Noir Tinto — Concha y Toro luxury tier, Casablanca Valley, Chile. Cool-climate silky elegance. Collectible fine-dining wine. 13.5% ABV.",
      "tags": [
        "chile",
        "pinot-noir",
        "red",
        "premium-pour",
        "vct-premium",
        "food-pairing",
        "fine-dining",
        "events"
      ]
    },
    {
      "slug": "terrunyo-sauvignon-blanc",
      "name": "Terrunyo Sauvignon Blanc",
      "brand": "terrunyo",
      "cat": "wines",
      "abv": "13%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Terrunyo Sauvignon Blanc — single-site coastal SB from Concha y Toro. Vibrant citrus, grapefruit, white flowers, and bright mineral acidity. 13% ABV.",
      "tags": [
        "chile",
        "sauvignon-blanc",
        "white",
        "premium-pour",
        "vct-premium",
        "food-pairing",
        "fresh",
        "btg",
        "bar-program",
        "events"
      ]
    },
    {
      "slug": "don-melchor",
      "name": "Don Melchor",
      "brand": "don-melchor",
      "cat": "wines",
      "abv": "14.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Don Melchor — Chile's definitive icon Cabernet. 95+ pts Suckling, Wine Advocate, Decanter. 30+ consecutive vintages. Puente Alto, Maipo. 14.5% ABV.",
      "tags": [
        "chile",
        "cabernet",
        "red",
        "icon",
        "ultra-premium",
        "vct-premium",
        "cellar",
        "95-pts",
        "fine-dining",
        "food-pairing",
        "events",
        "celebration"
      ]
    },
    {
      "slug": "almaviva",
      "name": "Almaviva",
      "brand": "almaviva",
      "cat": "wines",
      "abv": "14.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Almaviva — Rothschild x Concha y Toro grand cru, Puente Alto, Chile. Cabernet-led, 95+ rated, collector-active. Fine dining prestige pour. 14.5% ABV.",
      "tags": [
        "chile",
        "bordeaux-blend",
        "red",
        "icon",
        "ultra-premium",
        "rothschild",
        "vct-premium",
        "cellar",
        "95-pts",
        "collector",
        "fine-dining",
        "food-pairing",
        "events",
        "celebration"
      ]
    },
    {
      "slug": "hardys-crest-sparkling-moscato",
      "name": "Hardys Crest Sparkling Moscato",
      "brand": "hardys",
      "cat": "wines",
      "abv": "9%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Hardys Crest Sparkling Moscato — South Eastern Australia. Sweet, aromatic, fizzy. Built for immediate pleasure and casual occasions. 9% ABV.",
      "tags": [
        "sparkling",
        "moscato",
        "australia",
        "sweet",
        "victoria",
        "btg",
        "casual",
        "house-pour",
        "happy-hour",
        "events",
        "celebration",
        "food-pairing",
        "bar-program",
        "light-snacks"
      ]
    },
    {
      "slug": "hardys-vr-merlot",
      "name": "Hardys VR Merlot",
      "brand": "hardys",
      "cat": "wines",
      "abv": "13.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Hardys VR Merlot — Riverland, South Australia. Ripe plum, cherry, cloves, nutmeg, fine tannins. Soft and food-versatile. House-pour candidate. 13.5% ABV.",
      "tags": [
        "merlot",
        "australia",
        "red",
        "riverland",
        "btg",
        "accessible",
        "house-pour",
        "food-pairing",
        "bar-program",
        "happy-hour"
      ]
    },
    {
      "slug": "hardys-vr-cab",
      "name": "Hardys VR Cabernet Sauvignon",
      "brand": "hardys",
      "cat": "wines",
      "abv": "13%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Hardys VR Cabernet Sauvignon — Riverland, South Australia. Crimson, forest fruit, coconut and vanilla. Everyday house red at accessible price. 13% ABV.",
      "tags": [
        "cabernet",
        "australia",
        "red",
        "riverland",
        "btg",
        "accessible",
        "house-pour",
        "events",
        "bar-program",
        "food-pairing",
        "happy-hour"
      ]
    },
    {
      "slug": "hardys-vr-moscato",
      "name": "Hardys VR Moscato",
      "brand": "hardys",
      "cat": "wines",
      "abv": "6%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Hardys VR Moscato — Riverland, South Australia. Pale floral, lychee, raisin and fresh florals. Gentle, sweet and approachable. 6% ABV.",
      "tags": [
        "moscato",
        "australia",
        "white",
        "sweet",
        "low-abv",
        "house-pour",
        "btg",
        "happy-hour",
        "celebration",
        "food-pairing",
        "bar-program",
        "light-snacks"
      ]
    },
    {
      "slug": "hardys-vr-rose",
      "name": "Hardys VR Rosé",
      "brand": "hardys",
      "cat": "wines",
      "abv": "12%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Hardys VR Rosé — Riverland blend. Strawberry, raspberry, soft tannins, crisp finish. High-volume house rosé. Serve chilled at 8–10°C. 12% ABV.",
      "tags": [
        "rose",
        "australia",
        "wine",
        "btg",
        "casual",
        "riverland",
        "house-pour",
        "food-pairing",
        "bar-program",
        "happy-hour"
      ]
    },
    {
      "slug": "hardys-riddle-chardonnay",
      "name": "Hardys The Riddle Chardonnay",
      "brand": "hardys",
      "cat": "wines",
      "abv": "13%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Hardys The Riddle Chardonnay — South Eastern Australia. Straw, white peach, nectarine, stone-fruit. Entry crowd-pleaser white. 13% ABV.",
      "tags": [
        "chardonnay",
        "australia",
        "white",
        "riverland",
        "btg",
        "easy-drinking",
        "food-pairing",
        "bar-program",
        "house-pour",
        "happy-hour"
      ]
    },
    {
      "slug": "hardys-riddle-moscato",
      "name": "Hardys The Riddle Moscato",
      "brand": "hardys",
      "cat": "wines",
      "abv": "6%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Hardys The Riddle Moscato — South Eastern Australia. Light straw, lifted muscat grape, fresh-crushed grape skin. Sweet and aromatic. 6% ABV.",
      "tags": [
        "moscato",
        "australia",
        "white",
        "sweet",
        "low-abv",
        "premium-pour",
        "btg",
        "happy-hour",
        "celebration",
        "food-pairing",
        "bar-program",
        "events",
        "light-snacks"
      ]
    },
    {
      "slug": "hardys-riddle-shiraz",
      "name": "Hardys The Riddle Shiraz",
      "brand": "hardys",
      "cat": "wines",
      "abv": "13.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Hardys The Riddle Shiraz — South Eastern Australia. Deep purple, intense blackberry, plum, sweet spice. Rich and full-flavoured. 13.5% ABV.",
      "tags": [
        "shiraz",
        "australia",
        "red",
        "house-pour",
        "riverland",
        "btg",
        "easy-drinking",
        "food-pairing",
        "bar-program",
        "happy-hour"
      ]
    },
    {
      "slug": "hardys-riddle-cabernet-merlot",
      "name": "Hardys The Riddle Cabernet Merlot",
      "brand": "hardys",
      "cat": "wines",
      "abv": "13.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Hardys The Riddle Cabernet Merlot — South Eastern Australia. Deep purple, dark berry, vanilla pod, clove spice. Soft and accessible red. 13.5% ABV.",
      "tags": [
        "cabernet-merlot",
        "australia",
        "red",
        "house-pour",
        "riverland",
        "btg",
        "easy-drinking",
        "food-pairing",
        "bar-program",
        "happy-hour"
      ]
    },
    {
      "slug": "hardys-riddle-brut-reserve",
      "name": "Hardys The Riddle Brut Reserve",
      "brand": "hardys",
      "cat": "wines",
      "abv": "11%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Hardys The Riddle Brut Reserve — South Eastern Australia. Medium straw, green-gold, fine persistent bubbles. Celebration and brunch pour. 11% ABV.",
      "tags": [
        "sparkling",
        "brut",
        "australia",
        "celebration",
        "riverland",
        "btg",
        "easy-drinking",
        "premium-pour",
        "happy-hour",
        "events",
        "food-pairing",
        "bar-program",
        "light-snacks"
      ]
    },
    {
      "slug": "hardys-tintara-cab",
      "name": "Hardys Tintara Core Cabernet Sauvignon",
      "brand": "hardys",
      "cat": "wines",
      "abv": "14%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Hardys Tintara Core Cabernet Sauvignon — McLaren Vale. Bright garnet, classic Cab structure and depth. Cellar-tier Southern Australian. 14% ABV.",
      "tags": [
        "cabernet",
        "australia",
        "mclaren-vale",
        "red",
        "premium-pour",
        "btg",
        "events",
        "bar-program",
        "food-pairing"
      ]
    },
    {
      "slug": "hardys-tintara-gsm",
      "name": "Hardys Tintara Core GSM",
      "brand": "hardys",
      "cat": "wines",
      "abv": "14.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Hardys Tintara Core GSM — McLaren Vale Grenache-Shiraz-Mourvèdre. Aromatic, layered profile. Cellar-tier Southern Australian red. 14.5% ABV.",
      "tags": [
        "gsm",
        "australia",
        "mclaren-vale",
        "red",
        "premium-pour",
        "btg",
        "food-pairing",
        "bar-program",
        "events"
      ]
    },
    {
      "slug": "hardys-tintara-shiraz",
      "name": "Hardys Tintara Core Shiraz",
      "brand": "hardys",
      "cat": "wines",
      "abv": "14%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Hardys Tintara Core Shiraz — McLaren Vale deep-soiled vineyards. Red berries, mulberry and ripe plum. Premium Australian Shiraz listing. 14% ABV.",
      "tags": [
        "shiraz",
        "australia",
        "mclaren-vale",
        "red",
        "premium-pour",
        "btg",
        "food-pairing",
        "bar-program",
        "events"
      ]
    },
    {
      "slug": "hardys-hrb-riesling",
      "name": "Hardys HRB Riesling",
      "brand": "hardys",
      "cat": "wines",
      "abv": "12.4%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Hardys HRB Riesling — Heritage Reserve Bin, multi-region Australian Riesling. Crisp, mineral, food-friendly white. Premium BTG listing. 12.4% ABV.",
      "tags": [
        "riesling",
        "australia",
        "white",
        "premium",
        "food-pairing",
        "premium-pour",
        "btg",
        "bar-program",
        "events"
      ]
    },
    {
      "slug": "hardys-hrb-chardonnay",
      "name": "Hardys HRB Chardonnay",
      "brand": "hardys",
      "cat": "wines",
      "abv": "13.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Hardys HRB Chardonnay — South Australia. Bright straw, generous stone fruit, custardy richness. Premium tier, 750ml. 13.5% ABV.",
      "tags": [
        "chardonnay",
        "australia",
        "white",
        "premium",
        "oak-aged",
        "fine-dining",
        "btg",
        "food-pairing",
        "bar-program",
        "events"
      ]
    },
    {
      "slug": "hardys-hrb-cab",
      "name": "Hardys HRB Cabernet Sauvignon",
      "brand": "hardys",
      "cat": "wines",
      "abv": "14%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Hardys HRB Cabernet Sauvignon — Heritage Reserve Bin tier. Premium regional-sourcing Australian Cab. Blackcurrant, cassis, oak structure. 14% ABV.",
      "tags": [
        "cabernet",
        "australia",
        "red",
        "premium",
        "cellar",
        "premium-pour",
        "fine-dining",
        "food-pairing",
        "events"
      ]
    },
    {
      "slug": "hardys-hrb-pinot-noir",
      "name": "Hardys HRB Pinot Noir",
      "brand": "hardys",
      "cat": "wines",
      "abv": "13.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Hardys HRB Pinot Noir — Heritage Reserve Bin tier, cool-climate regional sourcing. Elegant red cherry character. Premium dining listing. 13.5% ABV.",
      "tags": [
        "pinot-noir",
        "australia",
        "red",
        "premium",
        "south-australia",
        "btg",
        "mid-premium",
        "fine-dining",
        "food-pairing",
        "bar-program",
        "events"
      ]
    },
    {
      "slug": "hardys-hrb-shiraz",
      "name": "Hardys HRB Shiraz",
      "brand": "hardys",
      "cat": "wines",
      "abv": "14%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Hardys HRB Shiraz — Heritage Reserve Bin, multi-region South Australia. Plum, mulberry, dark cherry. Premium tier Shiraz listing. 14% ABV.",
      "tags": [
        "shiraz",
        "australia",
        "red",
        "premium",
        "cellar",
        "premium-pour",
        "fine-dining",
        "food-pairing",
        "events"
      ]
    },
    {
      "slug": "hardys-eileen-chardonnay",
      "name": "Hardys Eileen Hardy Chardonnay",
      "brand": "hardys",
      "cat": "wines",
      "abv": "13.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Hardys Eileen Hardy Chardonnay — multi-region cool-climate sourcing. Named after the Hardy matriarch. Cashew, honeycomb, restrained oak. 13.5% ABV.",
      "tags": [
        "chardonnay",
        "australia",
        "icon",
        "ultra-premium",
        "cellar",
        "premium-pour",
        "fine-dining",
        "food-pairing",
        "events",
        "celebration"
      ]
    },
    {
      "slug": "hardys-eileen-shiraz",
      "name": "Hardys Eileen Hardy Shiraz",
      "brand": "hardys",
      "cat": "wines",
      "abv": "14.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Hardys Eileen Hardy Shiraz — McLaren Vale and Frankland River. Dark plum, blackberry, chocolate, fine-grained tannins. Hardys' icon red. 14.5% ABV.",
      "tags": [
        "shiraz",
        "australia",
        "icon",
        "ultra-premium",
        "cellar",
        "premium-pour",
        "fine-dining",
        "food-pairing",
        "events",
        "celebration"
      ]
    },
    {
      "slug": "hardys-thomas-cab",
      "name": "Thomas Hardy's Cabernet Sauvignon",
      "brand": "hardys",
      "cat": "wines",
      "abv": "14.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Thomas Hardy's Cabernet Sauvignon — icon named for the founder. Vivid crimson, collectable, fine-dining anchor. 14.5% ABV.",
      "tags": [
        "cabernet",
        "australia",
        "icon",
        "ultra-premium",
        "limited",
        "premium-pour",
        "fine-dining",
        "food-pairing",
        "events",
        "celebration"
      ]
    },
    {
      "slug": "petaluma-white-sb",
      "name": "Petaluma White Label Sauvignon Blanc",
      "brand": "petaluma",
      "cat": "wines",
      "abv": "13.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Petaluma White Label Sauvignon Blanc — Adelaide Hills, South Australia. Passionfruit, feijoa and fresh-cut grass, hints of grapefruit. 13.5% ABV.",
      "tags": [
        "sauvignon-blanc",
        "australia",
        "adelaide-hills",
        "white",
        "fresh",
        "premium",
        "premium-pour",
        "btg",
        "food-pairing",
        "bar-program",
        "events"
      ]
    },
    {
      "slug": "petaluma-white-chardonnay",
      "name": "Petaluma White Label Chardonnay",
      "brand": "petaluma",
      "cat": "wines",
      "abv": "13.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Petaluma White Label Chardonnay — Adelaide Hills, South Australia. Stone fruit, citrus and toasty oak. Winemaker-driven fine dining white. 13.5% ABV.",
      "tags": [
        "chardonnay",
        "australia",
        "adelaide-hills",
        "white",
        "premium",
        "premium-pour",
        "btg",
        "food-pairing",
        "bar-program",
        "events"
      ]
    },
    {
      "slug": "petaluma-white-shiraz",
      "name": "Petaluma White Label Shiraz",
      "brand": "petaluma",
      "cat": "wines",
      "abv": "13.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Petaluma White Label Shiraz — Adelaide Hills, South Australia. Deep crimson, lifted pepper, spice and dark plum. Premium cool-climate Shiraz. 13.5% ABV.",
      "tags": [
        "shiraz",
        "australia",
        "premium",
        "red",
        "cool-climate",
        "adelaide-hills",
        "premium-pour",
        "btg",
        "food-pairing",
        "bar-program",
        "events"
      ]
    },
    {
      "slug": "petaluma-white-cab",
      "name": "Petaluma White Label Cabernet Sauvignon",
      "brand": "petaluma",
      "cat": "wines",
      "abv": "13.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Petaluma White Label Cabernet Sauvignon — Adelaide Hills, South Australia. Deep red, rose, blueberry and dark berry. Elegant, fruit-driven. 13.5% ABV.",
      "tags": [
        "cabernet",
        "australia",
        "red",
        "premium",
        "adelaide-hills",
        "cool-climate",
        "oak-aged",
        "premium-pour",
        "btg",
        "food-pairing",
        "bar-program",
        "events"
      ]
    },
    {
      "slug": "petaluma-yellow-sb",
      "name": "Petaluma Yellow Label Sauvignon Blanc",
      "brand": "petaluma",
      "cat": "wines",
      "abv": "13.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Petaluma Yellow Label Sauvignon Blanc — Adelaide Hills, South Australia. Passionfruit, lime and white blossom, mineral finish. Prestige BTG white. 13.5% ABV.",
      "tags": [
        "sauvignon-blanc",
        "australia",
        "adelaide-hills",
        "white",
        "cool-climate",
        "premium",
        "btg",
        "premium-pour",
        "food-pairing",
        "bar-program",
        "events"
      ]
    },
    {
      "slug": "petaluma-yellow-chardonnay",
      "name": "Petaluma Yellow Label Chardonnay",
      "brand": "petaluma",
      "cat": "wines",
      "abv": "14%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Petaluma Yellow Label Chardonnay — Piccadilly Valley, Adelaide Hills. Stone fruit and citrus, well-integrated oak. Benchmark cool-climate white. 14% ABV.",
      "tags": [
        "chardonnay",
        "australia",
        "adelaide-hills",
        "white",
        "cool-climate",
        "premium",
        "btg",
        "premium-pour",
        "food-pairing",
        "bar-program",
        "events"
      ]
    },
    {
      "slug": "petaluma-yellow-shiraz",
      "name": "Petaluma Yellow Label Shiraz",
      "brand": "petaluma",
      "cat": "wines",
      "abv": "14.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Petaluma Yellow Label Shiraz — Adelaide Hills, South Australia. Peppery, cool-climate, medium body and fine tannins. Elegant restrained Shiraz. 14.5% ABV.",
      "tags": [
        "shiraz",
        "australia",
        "adelaide-hills",
        "red",
        "cool-climate",
        "premium",
        "peppery",
        "premium-pour",
        "btg",
        "food-pairing",
        "bar-program",
        "events"
      ]
    },
    {
      "slug": "petaluma-yellow-cab",
      "name": "Petaluma Yellow Label Cabernet Sauvignon",
      "brand": "petaluma",
      "cat": "wines",
      "abv": "14.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Petaluma Yellow Label Cabernet Sauvignon — Coonawarra, South Australia. Blackcurrant, dark berry and mint, fine tannins. Terra rossa prestige red. 14.5% ABV.",
      "tags": [
        "cabernet",
        "australia",
        "coonawarra",
        "red",
        "premium",
        "cool-climate",
        "terra-rossa",
        "premium-pour",
        "btg",
        "food-pairing",
        "bar-program",
        "events"
      ]
    },
    {
      "slug": "petaluma-yellow-merlot",
      "name": "Petaluma Yellow Label Merlot",
      "brand": "petaluma",
      "cat": "wines",
      "abv": "14%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Petaluma Yellow Label Merlot — Coonawarra, South Australia. Soft plum, cherry and gentle herbs. Approachable, food-friendly Merlot. 14% ABV.",
      "tags": [
        "merlot",
        "australia",
        "coonawarra",
        "red",
        "food-pairing",
        "premium-pour",
        "btg",
        "bar-program",
        "events"
      ]
    },
    {
      "slug": "gb-classic-chardonnay",
      "name": "Grant Burge Classic Chardonnay",
      "brand": "grant-burge",
      "cat": "wines",
      "abv": "14%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Grant Burge Classic Chardonnay — South Australia. Yellow peach, melon, pineapple. Dense tropical palate. Entry house-pour white. 14% ABV.",
      "tags": [
        "chardonnay",
        "australia",
        "white",
        "barossa",
        "btg",
        "everyday",
        "house-pour",
        "food-pairing",
        "bar-program",
        "happy-hour"
      ]
    },
    {
      "slug": "gb-classic-merlot",
      "name": "Grant Burge Classic Merlot",
      "brand": "grant-burge",
      "cat": "wines",
      "abv": "14%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Grant Burge Classic Merlot — Barossa Valley, South Australia. Ripe plum, vanilla, spice and mocha oak. BTG-friendly everyday red. 14% ABV.",
      "tags": [
        "merlot",
        "australia",
        "red",
        "barossa",
        "btg",
        "everyday",
        "house-pour",
        "food-pairing",
        "bar-program",
        "happy-hour"
      ]
    },
    {
      "slug": "gb-classic-cab",
      "name": "Grant Burge Classic Cabernet Sauvignon",
      "brand": "grant-burge",
      "cat": "wines",
      "abv": "14%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Grant Burge Classic Cabernet Sauvignon — South Australia. Blackcurrant, chocolate, mint, cedar vanilla, silky soft tannins. 14% ABV.",
      "tags": [
        "cabernet",
        "australia",
        "red",
        "barossa",
        "btg",
        "everyday",
        "house-pour",
        "events",
        "bar-program",
        "food-pairing",
        "happy-hour"
      ]
    },
    {
      "slug": "gb-classic-shiraz",
      "name": "Grant Burge Classic Shiraz",
      "brand": "grant-burge",
      "cat": "wines",
      "abv": "14%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Grant Burge Classic Shiraz — South Australia. Ripe plum, liquorice, vanilla pod, allspice. Crowd-pleasing house red. 14% ABV.",
      "tags": [
        "shiraz",
        "australia",
        "red",
        "barossa",
        "btg",
        "everyday",
        "house-pour",
        "food-pairing",
        "bar-program",
        "happy-hour"
      ]
    },
    {
      "slug": "gb-cameron-vale-cab",
      "name": "Grant Burge Cameron Vale Cabernet Sauvignon",
      "brand": "grant-burge",
      "cat": "wines",
      "abv": "14.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Grant Burge Cameron Vale Cabernet Sauvignon — Barossa. Deep crimson, rich and structured. Premium Cab for fine dining wine lists. 14.5% ABV.",
      "tags": [
        "cabernet",
        "australia",
        "barossa",
        "regional-rep",
        "premium-pour",
        "btg",
        "oak-aged",
        "events",
        "bar-program",
        "food-pairing"
      ]
    },
    {
      "slug": "gb-hillcot-merlot",
      "name": "Grant Burge Hillcot Merlot",
      "brand": "grant-burge",
      "cat": "wines",
      "abv": "14.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Grant Burge Hillcot Merlot — Barossa Valley Vigneron Collection. Blackberry, cherry, dark chocolate, mocha, soft ripe tannins. 14.5% ABV.",
      "tags": [
        "merlot",
        "australia",
        "barossa",
        "regional-rep",
        "premium-pour",
        "btg",
        "oak-aged",
        "food-pairing",
        "bar-program",
        "events"
      ]
    },
    {
      "slug": "gb-miamba-shiraz",
      "name": "Grant Burge Miamba Shiraz",
      "brand": "grant-burge",
      "cat": "wines",
      "abv": "14.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Grant Burge Miamba Shiraz — Barossa Valley Vigneron Collection. Plum, mulberry, cinnamon, dark chocolate, silky tannins. 14.5% ABV.",
      "tags": [
        "shiraz",
        "australia",
        "barossa",
        "regional-rep",
        "premium-pour",
        "btg",
        "icon",
        "fine-dining",
        "food-pairing",
        "bar-program",
        "events",
        "celebration"
      ]
    },
    {
      "slug": "gb-holy-trinity",
      "name": "Grant Burge Holy Trinity GSM",
      "brand": "grant-burge",
      "cat": "wines",
      "abv": "14.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Grant Burge Holy Trinity GSM — Barossa. Grenache, Shiraz, Mourvèdre blend. Wines of Distinction tier. Complex, fruit-forward, structured. 14.5% ABV.",
      "tags": [
        "gsm",
        "grenache",
        "shiraz",
        "mourvedre",
        "australia",
        "barossa",
        "premium-pour",
        "btg",
        "food-pairing",
        "bar-program",
        "events"
      ]
    },
    {
      "slug": "gb-corryton-park-cab",
      "name": "Grant Burge Corryton Park Cabernet Sauvignon",
      "brand": "grant-burge",
      "cat": "wines",
      "abv": "14.3%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Grant Burge Corryton Park Cabernet Sauvignon — Wines of Distinction, Barossa Valley. Structured, complex, fine dining red. 14.3% ABV.",
      "tags": [
        "cabernet",
        "australia",
        "barossa",
        "premium-pour",
        "cellar",
        "fine-dining",
        "food-pairing",
        "events"
      ]
    },
    {
      "slug": "gb-buttery-ink-chardonnay",
      "name": "Grant Burge Buttery Ink Chardonnay",
      "brand": "grant-burge",
      "cat": "wines",
      "abv": "13%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Grant Burge Buttery Ink Chardonnay — Barossa Valley, South Australia, 13% ABV. On-trade exclusive. Buttery stone fruit, creamy vanilla oak, silky mouthfeel.",
      "tags": [
        "chardonnay",
        "australia",
        "exclusive-on-trade",
        "barossa",
        "premium",
        "btg",
        "premium-pour",
        "food-pairing",
        "bar-program",
        "events"
      ]
    },
    {
      "slug": "gb-thorn-riesling",
      "name": "Grant Burge Thorn Eden Valley Riesling",
      "brand": "grant-burge",
      "cat": "wines",
      "abv": "12%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Grant Burge Thorn Eden Valley Riesling — Eden Valley cool-climate. Lime, citrus blossom, linear slate minerality, crisp natural acidity. 12% ABV.",
      "tags": [
        "riesling",
        "australia",
        "eden-valley",
        "regional-rep",
        "food-pairing",
        "premium-pour",
        "btg",
        "bar-program",
        "events"
      ]
    },
    {
      "slug": "gb-summers-chardonnay",
      "name": "Grant Burge Summers Adelaide Hills Chardonnay",
      "brand": "grant-burge",
      "cat": "wines",
      "abv": "13.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Grant Burge Summers Adelaide Hills Chardonnay — Adelaide Hills cool-climate. Melon, white peach, Granny Smith apple, creamy structure. 13.5% ABV.",
      "tags": [
        "chardonnay",
        "australia",
        "adelaide-hills",
        "regional-rep",
        "btg",
        "cool-climate",
        "house-pour",
        "food-pairing",
        "bar-program",
        "happy-hour"
      ]
    },
    {
      "slug": "gb-5gen-sb",
      "name": "Grant Burge 5th Generation Sauvignon Blanc",
      "brand": "grant-burge",
      "cat": "wines",
      "abv": "13%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Grant Burge 5th Generation Sauvignon Blanc — South Australia, 13% ABV. Very pale straw; nose of passionfruit, pineapple, mango with herbaceous undertones.",
      "tags": [
        "sauvignon-blanc",
        "australia",
        "white",
        "regional-rep",
        "barossa",
        "btg",
        "mid-premium",
        "premium-pour",
        "food-pairing",
        "bar-program",
        "events"
      ]
    },
    {
      "slug": "gb-5gen-chardonnay",
      "name": "Grant Burge 5th Generation Chardonnay",
      "brand": "grant-burge",
      "cat": "wines",
      "abv": "12.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Grant Burge 5th Generation Chardonnay — South Australia. White peach, melon, toasted brioche, tropical palate. Food-pairing white. 12.5% ABV.",
      "tags": [
        "chardonnay",
        "australia",
        "white",
        "regional-rep",
        "barossa",
        "btg",
        "mid-premium",
        "premium-pour",
        "food-pairing",
        "bar-program",
        "events"
      ]
    },
    {
      "slug": "gb-5gen-merlot",
      "name": "Grant Burge 5th Generation Merlot",
      "brand": "grant-burge",
      "cat": "wines",
      "abv": "14.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Grant Burge 5th Generation Merlot — South Australia. Mixed spice, ripe plum, dark cherry, vanilla, dark chocolate palate. Soft and food-versatile. 14.5% ABV.",
      "tags": [
        "merlot",
        "australia",
        "red",
        "regional-rep",
        "barossa",
        "btg",
        "mid-premium",
        "premium-pour",
        "food-pairing",
        "bar-program",
        "events"
      ]
    },
    {
      "slug": "gb-5gen-cab-merlot",
      "name": "Grant Burge 5th Generation Cabernet Merlot",
      "brand": "grant-burge",
      "cat": "wines",
      "abv": "14.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Grant Burge 5th Generation Cabernet Merlot — South Australia. Green capsicum, coffee bean, dark chocolate-mint palate, soft tannins. Food-versatile. 14.5% ABV.",
      "tags": [
        "cabernet-merlot",
        "australia",
        "red",
        "regional-rep",
        "barossa",
        "btg",
        "mid-premium",
        "premium-pour",
        "food-pairing",
        "bar-program",
        "events"
      ]
    },
    {
      "slug": "gb-5gen-shiraz",
      "name": "Grant Burge 5th Generation Shiraz",
      "brand": "grant-burge",
      "cat": "wines",
      "abv": "14.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Grant Burge 5th Generation Shiraz — Barossa Valley, South Australia. Mulberry, clove, plum and chocolate. Full-bodied, crowd-pleasing. 14.5% ABV.",
      "tags": [
        "shiraz",
        "australia",
        "barossa",
        "regional-rep",
        "btg",
        "mid-premium",
        "premium-pour",
        "food-pairing",
        "bar-program",
        "events"
      ]
    },
    {
      "slug": "st-hallett-blackwell-shiraz",
      "name": "St Hallett Blackwell Shiraz",
      "brand": "st-hallett",
      "cat": "wines",
      "abv": "14.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "St Hallett Blackwell Shiraz — Northern Barossa (Ebenezer, Greenock, Moppa). Blackberry, black cherry, cacao nibs. Sub-Old Block premium tier. 14.5% ABV.",
      "tags": [
        "shiraz",
        "australia",
        "barossa",
        "premium",
        "mid-premium",
        "oak-aged",
        "btg",
        "premium-pour",
        "food-pairing",
        "bar-program",
        "events"
      ]
    },
    {
      "slug": "st-hallett-old-block-shiraz",
      "name": "St Hallett Old Block Shiraz",
      "brand": "st-hallett",
      "cat": "wines",
      "abv": "14.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "St Hallett Old Block Shiraz — Barossa icon, century-old vines. Dark fruits, rich chocolate and cinnamon spice. Fine dining prestige listing. 14.5% ABV.",
      "tags": [
        "shiraz",
        "australia",
        "barossa",
        "icon",
        "premium",
        "premium-pour",
        "fine-dining",
        "food-pairing",
        "events",
        "celebration"
      ]
    },
    {
      "slug": "st-hallett-gamekeepers-shiraz",
      "name": "St Hallett Gamekeeper's Shiraz",
      "brand": "st-hallett",
      "cat": "wines",
      "abv": "14.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "St Hallett Gamekeeper's Shiraz — Barossa Valley. Black cherry, raspberry and clove spice. Fruit-forward everyday premium Shiraz listing. 14.5% ABV.",
      "tags": [
        "shiraz",
        "australia",
        "barossa",
        "house-pour",
        "btg",
        "everyday",
        "bold",
        "food-pairing",
        "bar-program",
        "happy-hour"
      ]
    },
    {
      "slug": "st-hallett-gamekeepers-gsm",
      "name": "St Hallett Gamekeeper's Shiraz Grenache Touriga",
      "brand": "st-hallett",
      "cat": "wines",
      "abv": "14.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "St Hallett Gamekeeper's Shiraz Grenache Touriga — Barossa Valley. Raspberry, red cherry and five spice. Juicy, approachable Grenache-led blend. 14.5% ABV.",
      "tags": [
        "gsm",
        "australia",
        "barossa",
        "house-pour",
        "btg",
        "everyday",
        "grenache",
        "food-pairing",
        "bar-program",
        "happy-hour"
      ]
    },
    {
      "slug": "st-hallett-faith-shiraz",
      "name": "St Hallett Faith Shiraz",
      "brand": "st-hallett",
      "cat": "wines",
      "abv": "14.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "St Hallett Faith Shiraz — Barossa Valley, South Australia. Black cherry, mulberry, spice and mocha. Entry Barossa Shiraz for volume BTG. 14.5% ABV.",
      "tags": [
        "shiraz",
        "australia",
        "barossa",
        "premium-pour",
        "mid-premium",
        "oak-aged",
        "btg",
        "food-pairing",
        "bar-program",
        "events"
      ]
    },
    {
      "slug": "highball-mixer-honey-lemon",
      "name": "JINRO Highball Mixer Honey Lemon",
      "brand": "highball-mixer",
      "cat": "non-alc",
      "abv": "0%",
      "sizes": [
        "150ml Can"
      ],
      "anbev": true,
      "desc": "JINRO Highball Mixer Honey Lemon — non-alcoholic, calibrated for Chamisul Soju. Natural honey sweetness + tangy lemon sparkle. Consistent highball every time.",
      "tags": [
        "highball-mixer",
        "non-alc",
        "honey-lemon",
        "anbev",
        "diy-cocktail",
        "bar-program"
      ]
    },
    {
      "slug": "highball-mixer-lychee",
      "name": "JINRO Highball Mixer Lychee",
      "brand": "highball-mixer",
      "cat": "non-alc",
      "abv": "0%",
      "sizes": [
        "150ml Can"
      ],
      "anbev": true,
      "desc": "JINRO Highball Mixer Lychee — non-alcoholic. Fragrant lychee floral sweetness. Add to soju or spirits for a zero-prep cocktail serve.",
      "tags": [
        "highball-mixer",
        "non-alc",
        "lychee",
        "anbev",
        "diy-cocktail",
        "bar-program"
      ]
    },
    {
      "slug": "jam-shed-shiraz",
      "name": "Jam Shed Shiraz",
      "brand": "jam-shed",
      "cat": "wines",
      "abv": "13.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Jam Shed Shiraz — South Eastern Australia. Sweet cherry, dark red fruit and spice. Bold, expressive BTG-friendly everyday red. 13.5% ABV.",
      "tags": [
        "shiraz",
        "australia",
        "easy-drinking",
        "sweet-style",
        "barossa",
        "btg",
        "fruit-forward",
        "house-pour",
        "food-pairing",
        "bar-program",
        "happy-hour"
      ]
    },
    {
      "slug": "jam-shed-red-blend",
      "name": "Jam Shed Red Blend",
      "brand": "jam-shed",
      "cat": "wines",
      "abv": "13.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Jam Shed Red Blend — Riverland, South Eastern Australia. Ripe blackberry, dark cherry, blackberry jam. Soft tannins, fruit-forward, easy-drinking. 13.5% ABV.",
      "tags": [
        "red-blend",
        "australia",
        "easy-drinking",
        "shiraz",
        "btg",
        "bold",
        "house-pour",
        "food-pairing",
        "bar-program",
        "happy-hour"
      ]
    },
    {
      "slug": "banrock-crimson-cab",
      "name": "Banrock Station Crimson Cabernet Sauvignon",
      "brand": "banrock-station",
      "cat": "wines",
      "abv": "9.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Banrock Station Crimson Cabernet Sauvignon — low-ABV chilled red from Riverland, SA. Raspberry, blackcurrant, soft spritz. Vegan, eco-certified. 9.5% ABV.",
      "tags": [
        "cabernet",
        "australia",
        "low-abv",
        "chilled-red",
        "riverland",
        "btg",
        "casual",
        "house-pour",
        "events",
        "bar-program",
        "food-pairing",
        "happy-hour"
      ]
    },
    {
      "slug": "banrock-moscato",
      "name": "Banrock Station Moscato",
      "brand": "banrock-station",
      "cat": "wines",
      "abv": "6%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Banrock Station Moscato — South Australia. Light straw, fresh summer fruits, white grape, sweet muscat florals. Eco-certified. 6% ABV.",
      "tags": [
        "moscato",
        "australia",
        "low-abv",
        "sweet",
        "riverland",
        "dessert",
        "casual",
        "house-pour",
        "btg",
        "happy-hour",
        "celebration",
        "food-pairing",
        "bar-program"
      ]
    },
    {
      "slug": "baron-de-lestac-rouge",
      "name": "Baron de Lestac Bordeaux Rouge",
      "brand": "baron-de-lestac",
      "cat": "wines",
      "abv": "13.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Baron de Lestac Bordeaux Rouge — Bordeaux AOC red. Cabernet Sauvignon with Merlot, oak-aged. Deep garnet, blackcurrant, plum and vanilla. 13.5% ABV.",
      "tags": [
        "bordeaux",
        "france",
        "red",
        "house-pour",
        "castel",
        "btg",
        "food-pairing",
        "bar-program",
        "happy-hour"
      ]
    },
    {
      "slug": "baron-de-lestac-blanc",
      "name": "Baron de Lestac Bordeaux Blanc",
      "brand": "baron-de-lestac",
      "cat": "wines",
      "abv": "12.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Baron de Lestac Bordeaux Blanc — Bordeaux Blanc AOC. White flowers, pale gold, expressive nose. French white for bistro and casual dining. 12.5% ABV.",
      "tags": [
        "bordeaux-blanc",
        "france",
        "white",
        "house-pour",
        "castel",
        "btg",
        "food-pairing",
        "bar-program",
        "happy-hour"
      ]
    },
    {
      "slug": "beauvillon-medium-sweet",
      "name": "Beauvillon Pays d'Oc Red Medium Sweet",
      "brand": "beauvillon",
      "cat": "wines",
      "abv": "11.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Beauvillon Pays d'Oc Red Medium Sweet — 44 g/L residual, dark cherry and bramble, soft round palate. Crowd-pleasing house pour. 11.5% ABV.",
      "tags": [
        "medium-sweet",
        "france",
        "pays-d-oc",
        "red",
        "dessert-pairing",
        "castel",
        "house-pour",
        "btg",
        "food-pairing",
        "bar-program",
        "happy-hour"
      ]
    },
    {
      "slug": "chateau-du-bousquet-cdb",
      "name": "Château du Bousquet Côtes de Bourg",
      "brand": "chateau-du-bousquet",
      "cat": "wines",
      "abv": "14%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Château du Bousquet Côtes de Bourg — right-bank Bordeaux 2022. Merlot-led, 12 months oak-aged. Plum, dark berries, vanilla, fine tannins. 14% ABV.",
      "tags": [
        "bordeaux",
        "france",
        "cotes-de-bourg",
        "red",
        "premium-pour",
        "castel",
        "fine-dining",
        "btg",
        "food-pairing",
        "bar-program",
        "events",
        "light-snacks"
      ]
    },
    {
      "slug": "chateau-magnan-gaffeliere",
      "name": "Château Magnan de Gaffelière Saint-Émilion Grand Cru",
      "brand": "chateau-magnan-gaffeliere",
      "cat": "wines",
      "abv": "14%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Château Magnan de Gaffelière Saint-Émilion Grand Cru — 2020. Dark cherry, violet, cedar, fine tannins. Cellar 8–15 years or decant 45 min. 14% ABV.",
      "tags": [
        "saint-emilion",
        "grand-cru",
        "france",
        "red",
        "premium-pour",
        "cellar",
        "castel",
        "fine-dining",
        "food-pairing",
        "events",
        "celebration"
      ]
    },
    {
      "slug": "combes-saint-sauveur-cdr",
      "name": "Combes Saint Sauveur Côtes du Rhône AOC",
      "brand": "combes-saint-sauveur",
      "cat": "wines",
      "abv": "14%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Combes Saint Sauveur Côtes du Rhône AOC — Grenache-Syrah-Carignan. Raspberry, cherry, round and food-versatile. Terra Vitis certified. 14% ABV.",
      "tags": [
        "cotes-du-rhone",
        "france",
        "red",
        "house-pour",
        "terra-vitis",
        "castel",
        "btg",
        "food-pairing",
        "bar-program",
        "happy-hour"
      ]
    },
    {
      "slug": "combes-saint-sauveur-pdd",
      "name": "Combes Saint Sauveur Plan de Dieu AOC",
      "brand": "combes-saint-sauveur",
      "cat": "wines",
      "abv": "14%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Combes Saint Sauveur Plan de Dieu AOC — Rhône Villages named cru. Concentrated, complex, southern French depth. Premium casual dining listing. 14% ABV.",
      "tags": [
        "cotes-du-rhone",
        "villages",
        "france",
        "red",
        "premium-pour",
        "castel",
        "btg",
        "food-pairing",
        "bar-program",
        "events"
      ]
    },
    {
      "slug": "combes-saint-sauveur-organic",
      "name": "Combes Saint Sauveur Costières de Nîmes Organic",
      "brand": "combes-saint-sauveur",
      "cat": "wines",
      "abv": "13.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Combes Saint Sauveur Costières de Nîmes Organic — certified organic. Garnet, violet highlights, aromatic spice. South of France organic red. 13.5% ABV.",
      "tags": [
        "organic",
        "france",
        "costieres-de-nimes",
        "red",
        "house-pour",
        "castel",
        "btg",
        "food-pairing",
        "bar-program",
        "happy-hour"
      ]
    },
    {
      "slug": "domaine-la-clapiere-jardin-jules",
      "name": "Domaine de La Clapière Jardin de Jules Pays d'Oc",
      "brand": "domaine-la-clapiere",
      "cat": "wines",
      "abv": "13.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Domaine de La Clapière Jardin de Jules Pays d'Oc — Pézenas estate, Languedoc. Ripe red fruits, soft tannins, southern warmth. Estate house red. 13.5% ABV.",
      "tags": [
        "pays-d-oc",
        "france",
        "red",
        "house-pour",
        "castel",
        "btg",
        "food-pairing",
        "bar-program",
        "happy-hour"
      ]
    },
    {
      "slug": "domaine-la-clapiere-gatefer",
      "name": "Domaine de La Clapière Gatefer",
      "brand": "domaine-la-clapiere",
      "cat": "wines",
      "abv": "14%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Domaine de La Clapière Gatefer — Pays d'Oc IGP 2022. Cabernet Sauvignon, Petit Verdot, Syrah blend. Unconventional, compelling fine dining red. 14% ABV.",
      "tags": [
        "pays-d-oc",
        "france",
        "red",
        "premium-pour",
        "castel",
        "btg",
        "events",
        "bar-program",
        "food-pairing",
        "light-snacks"
      ]
    },
    {
      "slug": "domaine-la-clapiere-etincelle",
      "name": "Domaine de La Clapière Étincelle",
      "brand": "domaine-la-clapiere",
      "cat": "wines",
      "abv": "14%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Domaine de La Clapière Étincelle — icon Pays d'Oc 2021. Single-parcel, new French oak. Dark plum, cassis, mineral thread. Cellar 8–12 years. 14% ABV.",
      "tags": [
        "pays-d-oc",
        "france",
        "red",
        "icon",
        "ultra-premium",
        "cellar",
        "castel",
        "premium-pour",
        "fine-dining",
        "celebration",
        "food-pairing",
        "events",
        "light-snacks"
      ]
    },
    {
      "slug": "gb-benchmark-sb",
      "name": "Grant Burge Benchmark Sauvignon Blanc",
      "brand": "grant-burge",
      "cat": "wines",
      "abv": "12.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Grant Burge Benchmark Sauvignon Blanc — South Australia. Straw-yellow, citrus, lemon, passionfruit. Fresh and zesty seafood pairing. 12.5% ABV.",
      "tags": [
        "sauvignon-blanc",
        "australia",
        "white",
        "house-pour",
        "barossa",
        "btg",
        "everyday",
        "food-pairing",
        "bar-program",
        "happy-hour"
      ]
    },
    {
      "slug": "gb-benchmark-chardonnay",
      "name": "Grant Burge Benchmark Chardonnay",
      "brand": "grant-burge",
      "cat": "wines",
      "abv": "13%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Grant Burge Benchmark Chardonnay — Barossa Valley, South Australia. Pale straw, peach, nectarine, stone fruit. Versatile BTG white. 13% ABV.",
      "tags": [
        "chardonnay",
        "australia",
        "white",
        "house-pour",
        "barossa",
        "btg",
        "everyday",
        "food-pairing",
        "bar-program",
        "happy-hour"
      ]
    },
    {
      "slug": "gb-benchmark-cab",
      "name": "Grant Burge Benchmark Cabernet Sauvignon",
      "brand": "grant-burge",
      "cat": "wines",
      "abv": "14%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Grant Burge Benchmark Cabernet Sauvignon — Barossa. Deep ruby, blackcurrant, vanilla pod, structured tannins. Premium house Cab. 14% ABV.",
      "tags": [
        "cabernet",
        "australia",
        "red",
        "house-pour",
        "barossa",
        "btg",
        "everyday",
        "events",
        "bar-program",
        "food-pairing",
        "happy-hour"
      ]
    },
    {
      "slug": "gb-benchmark-shiraz",
      "name": "Grant Burge Benchmark Shiraz",
      "brand": "grant-burge",
      "cat": "wines",
      "abv": "14%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Grant Burge Benchmark Shiraz — Barossa. Deep ruby, blackberry, cherry, dark fruit. Rich and structured house-pour red. 14% ABV.",
      "tags": [
        "shiraz",
        "australia",
        "red",
        "house-pour",
        "barossa",
        "btg",
        "everyday",
        "food-pairing",
        "bar-program",
        "happy-hour"
      ]
    },
    {
      "slug": "gb-filsell-shiraz",
      "name": "Grant Burge Filsell Shiraz",
      "brand": "grant-burge",
      "cat": "wines",
      "abv": "14%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Grant Burge Filsell Shiraz — single-vineyard Barossa, exclusively from Filsell. Wines of Distinction tier. Powerful and age-worthy. 14% ABV.",
      "tags": [
        "shiraz",
        "australia",
        "barossa",
        "premium-pour",
        "single-vineyard",
        "old-vine",
        "fine-dining",
        "food-pairing",
        "events"
      ]
    },
    {
      "slug": "gb-abednego-gsm",
      "name": "Grant Burge Abednego Grenache Shiraz Mourvèdre",
      "brand": "grant-burge",
      "cat": "wines",
      "abv": "12.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Grant Burge Abednego Grenache Shiraz Mourvèdre — icon-tier Grenache Shiraz Mourvèdre, Barossa Valley. Complex, layered, age-worthy. 12.5% ABV.",
      "tags": [
        "gsm",
        "australia",
        "barossa",
        "icon",
        "cellar",
        "premium-pour",
        "fine-dining",
        "food-pairing",
        "events",
        "celebration"
      ]
    },
    {
      "slug": "gb-nebu-cab-shiraz",
      "name": "Grant Burge Nebu Cabernet Sauvignon Shiraz",
      "brand": "grant-burge",
      "cat": "wines",
      "abv": "14.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Grant Burge Nebu Cabernet Sauvignon Shiraz — Barossa's oldest finest parcels. Icon-tier red of serious intent. Collector-grade fine dining. 14.5% ABV.",
      "tags": [
        "cabernet",
        "shiraz",
        "australia",
        "icon",
        "cellar",
        "premium-pour",
        "fine-dining",
        "food-pairing",
        "events",
        "celebration"
      ]
    },
    {
      "slug": "gb-shadrach-cab",
      "name": "Grant Burge Shadrach Cabernet Sauvignon",
      "brand": "grant-burge",
      "cat": "wines",
      "abv": "14.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Grant Burge Shadrach Cabernet Sauvignon — Barossa icon-tier Cab, red partner to Meshach Shiraz. Complex, structured, collector-grade. 14.5% ABV.",
      "tags": [
        "cabernet",
        "australia",
        "barossa",
        "icon",
        "cellar",
        "premium-pour",
        "fine-dining",
        "food-pairing",
        "events",
        "celebration"
      ]
    },
    {
      "slug": "gb-meshach-shiraz",
      "name": "Grant Burge Meshach Shiraz",
      "brand": "grant-burge",
      "cat": "wines",
      "abv": "14.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "desc": "Grant Burge Meshach Shiraz — pinnacle of Barossa Valley Shiraz, Grant Burge's flagship icon red. Age-worthy, collector-grade. Fine dining prestige. 14.5% ABV.",
      "tags": [
        "shiraz",
        "australia",
        "barossa",
        "icon",
        "ultra-premium",
        "cellar",
        "premium-pour",
        "fine-dining",
        "food-pairing",
        "events",
        "celebration"
      ]
    },
    {
      "slug": "gb-barossa-ink-shiraz",
      "name": "Grant Burge Barossa Ink Shiraz",
      "brand": "grant-burge",
      "cat": "wines",
      "abv": "14.5%",
      "sizes": [
        "750ml Bottle"
      ],
      "new": true,
      "desc": "Grant Burge Barossa Ink Shiraz — Barossa Valley Ink series. Intense blackberry, dark chocolate and spice with a plush, velvety texture. 14.5% ABV.",
      "tags": [
        "shiraz",
        "australia",
        "barossa",
        "ink-series",
        "premium-pour",
        "btg",
        "fine-dining",
        "food-pairing",
        "bar-program",
        "events",
        "celebration",
        "new"
      ]
    },
    {
      "slug": "anbev-function-prebiotic",
      "name": "ANBEV Function Prebiotic Sparkling",
      "brand": "anbev-function",
      "cat": "non-alc",
      "abv": "0%",
      "sizes": [
        "330ml Can"
      ],
      "anbev": true,
      "new": true,
      "desc": "ANBEV Function Prebiotic Sparkling — 3g real prebiotic fibre (chicory inulin) per serve, real-fruit, zero sugar, sparkling. Wellness F&B listing.",
      "tags": [
        "new",
        "functional",
        "prebiotic",
        "non-alc",
        "anbev",
        "wellness",
        "gen-z",
        "cafe",
        "brunch",
        "food-pairing",
        "bar-program"
      ]
    },
    {
      "slug": "anbev-function-energy",
      "name": "ANBEV Function Energy",
      "brand": "anbev-function",
      "cat": "non-alc",
      "abv": "0%",
      "sizes": [
        "330ml Can"
      ],
      "anbev": true,
      "new": true,
      "desc": "ANBEV Function Energy — natural caffeine stack (green tea + guarana), L-theanine focus, zero sugar. For gym, studio and late-night F&B.",
      "tags": [
        "new",
        "functional",
        "energy",
        "non-alc",
        "anbev",
        "wellness",
        "performance",
        "gym",
        "fitness",
        "food-pairing",
        "bar-program"
      ]
    },
    {
      "slug": "anbev-function-protein",
      "name": "ANBEV Function Protein",
      "brand": "anbev-function",
      "cat": "non-alc",
      "abv": "0%",
      "sizes": [
        "330ml Can"
      ],
      "anbev": true,
      "new": true,
      "desc": "ANBEV Function Protein — whey isolate, 20g protein per serve, low-sugar, lactose-free. For gym, recovery and meal-replacement F&B.",
      "tags": [
        "new",
        "functional",
        "protein",
        "non-alc",
        "anbev",
        "wellness",
        "performance",
        "gym",
        "fitness",
        "food-pairing",
        "bar-program"
      ]
    },
    {
      "slug": "milkis",
      "name": "Milkis",
      "brand": "milkis",
      "cat": "non-alc",
      "abv": "0%",
      "sizes": [
        "250ml Can"
      ],
      "desc": "Milkis — South Korea's iconic carbonated milk and yoghurt beverage. Light, sparkling, creamy-sweet, gentle yoghurt tang. Non-alcoholic.",
      "tags": [
        "non-alc",
        "milk",
        "carbonated",
        "korea",
        "soft-drink",
        "korean-dining",
        "food-pairing",
        "bar-program",
        "happy-hour"
      ]
    },
    {
      "slug": "jinro-black-tea-tonic",
      "name": "JINRO Black Tea Tonic",
      "brand": "jinro-mixer",
      "cat": "non-alc",
      "abv": "0%",
      "sizes": [
        "300ml PET Bottle"
      ],
      "desc": "JINRO Black Tea Tonic — zero-calorie RTD mixer. Lightly carbonated black tea, poured with Chamisul Fresh for a ready-made soju highball.",
      "tags": [
        "non-alc",
        "mixer",
        "zero-cal",
        "tea",
        "jinro",
        "rtd",
        "korean-dining",
        "diy-cocktail",
        "bar-program"
      ]
    },
    {
      "slug": "brewerkz-tropical-ipa",
      "name": "Brewerkz Tropical IPA",
      "brand": "brewerkz",
      "cat": "sg-craft-beer",
      "abv": "5%",
      "sizes": [
        "20L Keg"
      ],
      "desc": "Brewerkz Tropical IPA — Singapore craft IPA, est. 1997. Passionfruit and citrus hop aroma, dry bitter finish. Craft beer credibility on tap. 5% ABV.",
      "tags": [
        "ipa",
        "tropical",
        "craft",
        "singapore",
        "hoppy",
        "local-craft",
        "bar-program",
        "craft-program",
        "food-pairing",
        "btg",
        "happy-hour"
      ]
    },
    {
      "slug": "brewerkz-orange-wit",
      "name": "Brewerkz Orange Wit",
      "brand": "brewerkz",
      "cat": "sg-craft-beer",
      "abv": "4.5%",
      "sizes": [
        "20L Keg"
      ],
      "desc": "Brewerkz Orange Wit — Singapore craft Belgian-style witbier, est. 1997. Orange zest, coriander, wheat. House-brewed, sessionable. 4.5% ABV.",
      "tags": [
        "wit",
        "easy-drinking",
        "craft",
        "singapore",
        "wheat",
        "local-craft",
        "bar-program",
        "craft-program",
        "food-pairing",
        "btg",
        "happy-hour"
      ]
    }
  ],
  "scenarios": [
    {
      "slug": "new-korean-bbq",
      "title": "New Outlet — Korean BBQ / KTV",
      "tags": [
        "new-outlet",
        "korean",
        "casual",
        "value-mid"
      ],
      "brief": "Opening a Korean BBQ or KTV in a casual dining strip. Need beer, soju and a couple of signature cocktails.",
      "recommend_skus": [
        "jinro-chamisul-fresh",
        "jinro-gold",
        "jinro-24",
        "hite-extra-cold",
        "terra",
        "kelly",
        "jh-honey-lemon",
        "jh-lychee",
        "jh-yoghurt",
        "hardzero-peach-oolong"
      ],
      "recommend_services": [
        "specialty-kegs",
        "rotating-tap"
      ],
      "rationale": "Anchor on JINRO Chamisul Fresh (the SG benchmark soju) + JINRO Gold (zero-sugar conversion driver). Three Korean lagers cover all price points. JINRO Highball draught (Honey Lemon, Lychee, Yoghurt — 2026 lineup) gives an instant signature cocktail offering without bartender skill."
    },
    {
      "slug": "new-cocktail-bar",
      "title": "New Outlet — Cocktail Bar (mid-tier)",
      "tags": [
        "new-outlet",
        "cocktail-bar",
        "mid-premium"
      ],
      "brief": "Opening a cocktail-led bar; need a mix of fast-pour signature serves + a backbar that lets bartenders flex.",
      "recommend_skus": [
        "byond-singapore-sling",
        "byond-mojito",
        "byond-margarita",
        "byond-long-island",
        "byond-pina-colada",
        "byond-espresso-martini",
        "byond-lychee-martini"
      ],
      "recommend_services": [
        "cocktails-on-tap",
        "specialty-kegs"
      ],
      "rationale": "Put the b.yond range on tap — 7 EDM classics plus Aperitivo Spritz on request; covers the entire menu of 'expected' classics with consistent dispense, freeing bartenders to focus on bespoke serves. Use the Innovate Your Beverage service to build 1-2 house signature cocktails on top."
    },
    {
      "slug": "new-wine-bar",
      "title": "New Outlet — Wine Bar / Bistrot",
      "tags": [
        "new-outlet",
        "wine-bar",
        "mid-premium"
      ],
      "brief": "Wine-led bistrot — house pours by the glass, regional reps for the sommelier, premium collector labels.",
      "recommend_skus": [
        "cdd-cabernet-sauvignon",
        "cdd-carmenere",
        "cdd-sauvignon-blanc",
        "cdd-chardonnay",
        "gb-benchmark-sb",
        "gb-buttery-ink-chardonnay",
        "trivento-reserve-malbec",
        "combes-saint-sauveur-cdr",
        "trivento-golden-reserve",
        "amelia-chardonnay",
        "gb-holy-trinity",
        "carmin-de-peumo-carmenere",
        "beauvillon-medium-sweet"
      ],
      "recommend_services": [
        "specialty-kegs"
      ],
      "rationale": "House pour layer: Casillero del Diablo Reserva (Cab, Carménère, SB, Chard — 11-varietal range covers everything reliably), Grant Burge Benchmark + Buttery Ink Chardonnay (exclusive on-trade), Combes Saint Sauveur. Regional rep layer: Trivento Reserve, Amelia. Premium pour layer: Trivento Golden, Holy Trinity, Carmín de Peumo. Three-tier programme covers all price points."
    },
    {
      "slug": "new-craft-beer-bar",
      "title": "New Outlet — Craft Beer Bar",
      "tags": [
        "new-outlet",
        "craft-beer",
        "mid"
      ],
      "brief": "Craft-beer focused taproom — need rotating taps, premium import and a session lager.",
      "recommend_skus": [
        "hitachino-white-ale",
        "hitachino-japanese-classic-ale",
        "hitachino-daidai-ale",
        "hitachino-espresso-stout",
        "estrella-inedit",
        "estrella-damm",
        "orion-draft",
        "orion-dark",
        "an-lager"
      ],
      "recommend_services": [
        "rotating-tap",
        "contract-brew"
      ],
      "rationale": "Premium imports: Hitachino Nest range — White Ale (flagship wit), Japanese Classic Ale (cedar-sake-barrel IPA), Daidai Ale (citrus IPA), Espresso Stout. Plus Estrella Inedit (Ferran Adrià-formulated). Orion Draft + Dark for breadth. Session lager: AN Lager or Estrella Damm. Rotating-tap programme keeps the bar newsworthy."
    },
    {
      "slug": "new-fine-dining",
      "title": "New Outlet — Fine-Dining Restaurant",
      "tags": [
        "new-outlet",
        "fine-dining",
        "premium-ultra"
      ],
      "brief": "Serious fine-dining wine programme — collector grand crus at the top, prestige mid-tier for the list.",
      "recommend_skus": [
        "don-melchor",
        "almaviva",
        "carmin-de-peumo-carmenere",
        "trivento-eolo",
        "amelia-chardonnay",
        "amelia-pinot-noir",
        "gb-corryton-park-cab",
        "st-hallett-old-block-shiraz",
        "marques-casa-concha-heritage",
        "terrunyo-sauvignon-blanc",
        "chateau-du-bousquet-cdb"
      ],
      "recommend_services": [],
      "rationale": "Curate the CyT-family premium pyramid: Almaviva and Don Melchor at the top (Chile's grand crus), Carmín de Peumo as icon Carménère, Amelia for whites/Pinot, Terrunyo for SB. Old Block Shiraz / Corryton Park / Trivento Eolo round out Australia + Argentina. Trivento Stratus when it lands."
    },
    {
      "slug": "new-spanish-tapas",
      "title": "New Outlet — Spanish Tapas / Mediterranean",
      "tags": [
        "new-outlet",
        "spanish",
        "mediterranean",
        "mid"
      ],
      "brief": "Spanish / Mediterranean tapas concept — share-plates format calls for a regional draught and easy-drinking wines.",
      "recommend_skus": [
        "estrella-damm",
        "estrella-inedit",
        "combes-saint-sauveur-cdr",
        "combes-saint-sauveur-pdd",
        "combes-saint-sauveur-organic",
        "cdd-rose",
        "domaine-la-clapiere-jardin-jules",
        "trivento-reserve-malbec",
        "baron-de-lestac-blanc"
      ],
      "recommend_services": [
        "specialty-kegs"
      ],
      "rationale": "Estrella Damm (the Mediterranean lager) on tap. Estrella Inedit (food-paired wheat ale, designed at elBulli). Combes Saint Sauveur CDR + Plan de Dieu + Organic Costières de Nîmes — a full Southern French wine story for the table. CDD Rosé for summer garden covers and tapas-by-the-glass. Domaine de La Clapière Jardin de Jules for an approachable Pays d'Oc pour. Trivento Reserve Malbec as the mid-range red anchor."
    },
    {
      "slug": "draught-contract-3line",
      "title": "Draught Contract — 3-line Bar",
      "tags": [
        "draught",
        "contract",
        "small-venue"
      ],
      "brief": "Small bar or casual venue with 3 keg taps — make every tap count with session, premium and signature.",
      "recommend_skus": [
        "an-lager",
        "estrella-damm",
        "byond-singapore-sling"
      ],
      "recommend_services": [
        "specialty-kegs"
      ],
      "rationale": "Three-tap split: one session lager (AN Lager — your own brand, best margin), one premium import (Estrella Damm — recognised mass-premium), one signature cocktail (b.yond Singapore Sling — the Singapore icon, fastest-pour cocktail in the country)."
    },
    {
      "slug": "draught-contract-8line",
      "title": "Draught Contract — 8-line Bar / Restaurant",
      "tags": [
        "draught",
        "contract",
        "mid-venue"
      ],
      "brief": "Mid-size venue with 8 keg taps — full premium variety, house signature cocktails and RTD draught.",
      "recommend_skus": [
        "an-lager",
        "estrella-damm",
        "estrella-inedit",
        "orion-draft",
        "hitachino-white-ale",
        "byond-singapore-sling",
        "byond-mojito",
        "jh-honey-lemon"
      ],
      "recommend_services": [
        "rotating-tap",
        "specialty-kegs"
      ],
      "rationale": "8-tap split: 4 beers (session AN Lager, premium Estrella Damm, food-pair Inedit, Asian Orion + Japanese Hitachino), 3 b.yond cocktails (Sling, Mojito, JINRO Highball Honey Lemon), 1 rotating tap (seasonal swap to keep the menu newsworthy)."
    },
    {
      "slug": "promo-buy-3-bundle",
      "title": "Trade Promotion — Buy-3-Bundle",
      "tags": [
        "promo",
        "bundle",
        "volume",
        "national-day"
      ],
      "brief": "Price-led bundle promotion to drive table-share volume and boost covers on slower sessions.",
      "recommend_skus": [
        "byond-singapore-sling",
        "byond-mojito",
        "byond-margarita",
        "estrella-damm",
        "an-lager"
      ],
      "recommend_services": [],
      "rationale": "Two proven promo mechanics: (a) b.yond cocktail buy-3 @ promo-price (worked for National Day Singapore Sling bundle); (b) Beer + food: spend S$60 on Estrella Damm and win a food voucher (worked for World Cup). HOAN trade-marketing team builds the POS kit."
    },
    {
      "slug": "promo-food-pairing",
      "title": "Trade Promotion — Food & Drink Pairing Menu",
      "tags": [
        "promotion",
        "trade-marketing",
        "food-pairing"
      ],
      "brief": "Lift the food + drinks ticket together with a curated pairing menu — trial works even with 3 pairings.",
      "recommend_skus": [
        "estrella-inedit",
        "orion-dark",
        "trivento-reserve-malbec",
        "gb-thorn-riesling",
        "hitachino-white-ale"
      ],
      "recommend_services": [],
      "rationale": "Pairing engine — Estrella Inedit pairs broadly (Ferran Adrià / elBulli designed for food); Orion The Dark with rich/oily Asian; Trivento Reserve Malbec with red meat; Grant Burge Thorn Eden Valley Riesling cuts fat (key for laksa, kway chap, fried foods); Hitachino White Ale with seafood and citrus dishes."
    },
    {
      "slug": "event-corporate-function",
      "title": "Events — Corporate Function / Private Dining",
      "tags": [
        "event",
        "corporate",
        "mid-premium"
      ],
      "brief": "Corporate function, mid-to-premium budget, needs a polished menu without complexity.",
      "recommend_skus": [
        "hardys-crest-sparkling-moscato",
        "byond-singapore-sling",
        "byond-aperitivo-spritz",
        "estrella-damm",
        "amelia-chardonnay",
        "trivento-reserve-malbec",
        "gb-classic-shiraz"
      ],
      "recommend_services": [
        "specialty-kegs"
      ],
      "rationale": "Welcome: Sparkling Moscato or Aperitivo Spritz. Mingling: Estrella Damm + b.yond Singapore Sling. Dinner: Amelia Chardonnay (white), Trivento Reserve Malbec or Grant Burge Classic Shiraz (red). Polished, recognisable, predictable."
    },
    {
      "slug": "event-wedding",
      "title": "Events — Wedding / Celebration",
      "tags": [
        "event",
        "wedding",
        "celebration",
        "premium"
      ],
      "brief": "Wedding banquet or milestone celebration — from toast Sparkling to signature cocktails for table service.",
      "recommend_skus": [
        "hardys-crest-sparkling-moscato",
        "byond-singapore-sling",
        "amelia-chardonnay",
        "gb-holy-trinity",
        "don-melchor",
        "almaviva"
      ],
      "recommend_services": [
        "specialty-kegs"
      ],
      "rationale": "Toast: Sparkling Moscato. Signature cocktail: Singapore Sling (perfect Singapore wedding moment). Table whites: Amelia Chardonnay. Premium reds: Holy Trinity (approachable), Don Melchor (statement). Almaviva for the head table / VIP gifting."
    },
    {
      "slug": "rd-custom-cocktail",
      "title": "R&D — Develop a House Signature Cocktail",
      "tags": [
        "rd",
        "tuas",
        "make-with-us"
      ],
      "brief": "Formulate and keg your own house cocktail — from venue brief to pilot batch and full-scale dispense.",
      "recommend_skus": [
        "byond-singapore-sling",
        "byond-mojito",
        "byond-espresso-martini",
        "byond-aperitivo-spritz"
      ],
      "recommend_services": [
        "cocktails-on-tap",
        "specialty-kegs"
      ],
      "rationale": "This is the Innovate-Your-Beverage core service. Brief → 2-3 Tuas R&D drafts → pilot batch in your venue → recipe lock → keg delivery + line install. Typical 4-8 weeks brief-to-bar. b.yond range is the proof-of-concept."
    },
    {
      "slug": "rd-contract-brew",
      "title": "R&D — Contract Brew Your Own Beer",
      "tags": [
        "rd",
        "tuas",
        "make-with-us",
        "contract-brew"
      ],
      "brief": "Brand your own house lager or craft beer — AN Lager is the proof of concept; same model for your venue.",
      "recommend_skus": [
        "an-lager"
      ],
      "recommend_services": [
        "contract-brew"
      ],
      "rationale": "AN Lager (ANBEV × AB InBev) is the proof of concept. Same model for your brand: brief → partner-sourced brew → label → distribution. Typical 12-16 weeks. Higher margin than buying-in beer; brand equity stays with you."
    },
    {
      "slug": "tuas-tour-capability",
      "title": "Tuas Production Capability Tour",
      "tags": [
        "tuas",
        "production",
        "capability"
      ],
      "brief": "Want to understand what HOAN can actually do at Tuas before committing to a programme.",
      "recommend_skus": [
        "an-lager",
        "byond-singapore-sling",
        "byond-espresso-martini",
        "anbev-function-prebiotic"
      ],
      "recommend_services": [
        "contract-brew",
        "cocktails-on-tap",
        "rotating-tap",
        "specialty-kegs"
      ],
      "rationale": "Book a tour at 9 Tuas Bay Walk. See: R&D bench (sensory + formulation), keg-line (postmix and premix), packaging, cold-chain logistics. Live tasting of in-development SKUs. WhatsApp +65 9155 5465 to schedule."
    },
    {
      "slug": "station-hawker-laupasat",
      "title": "Service Station — Hawker Centre (Lau Pa Sat template)",
      "tags": [
        "service-station",
        "hawker",
        "high-footfall",
        "case-by-case",
        "unmanned"
      ],
      "brief": "High-footfall hawker centre / food court — want unmanned cocktail dispense alongside food vendors. Lau Pa Sat proposal is the live reference.",
      "recommend_skus": [
        "byond-mojito",
        "byond-pina-colada",
        "byond-singapore-sling",
        "byond-margarita",
        "byond-long-island",
        "byond-lychee-martini",
        "byond-espresso-martini",
        "byond-aperitivo-spritz"
      ],
      "recommend_services": [
        "service-stations"
      ],
      "rationale": "Full b.yond range deployed as 4-8 tap self-serve station. Indicative RSP S$12-18 per 150ml; venue margin 50-80% depending on SKU mix (Espresso Martini highest margin; Singapore Sling lowest at 50%+ due to premium spirits). Age verification via Singpass; RFID/QR/Token redemption. 4 taps = 45cm footprint; 80cm depth."
    },
    {
      "slug": "station-supermarket-fairprice",
      "title": "Service Station — Supermarket / Grocer (FairPrice deployed)",
      "tags": [
        "service-station",
        "supermarket",
        "retail",
        "case-by-case",
        "unmanned"
      ],
      "brief": "Supermarket / grocer wanting an unmanned alcohol-dispense corner — already a proven deployment at FairPrice.",
      "recommend_skus": [
        "byond-mojito",
        "byond-pina-colada",
        "byond-singapore-sling",
        "byond-margarita",
        "hardzero-ice-lemon-tea",
        "hardzero-peach-oolong"
      ],
      "recommend_services": [
        "service-stations"
      ],
      "rationale": "Proven model. FairPrice station deployed. Mix the b.yond cocktail range with the HARD Zero teas (lower ABV, broader appeal for grocery shoppers). Compact 4-tap footprint integrates into existing alcohol section. Targets the 'easy entry / quick refresh' shopper."
    },
    {
      "slug": "station-office-hotel",
      "title": "Service Station — Office / Hotel Lobby / Co-working",
      "tags": [
        "service-station",
        "office",
        "hotel",
        "case-by-case",
        "unmanned"
      ],
      "brief": "Corporate / hotel / co-working venue wants a 24-hour self-serve cocktail or wine corner.",
      "recommend_skus": [
        "byond-aperitivo-spritz",
        "byond-singapore-sling",
        "byond-espresso-martini",
        "amelia-chardonnay",
        "trivento-reserve-malbec",
        "frontera-premium-chardonnay"
      ],
      "recommend_services": [
        "service-stations"
      ],
      "rationale": "Hybrid cocktail + wine station — 4 taps split 2 cocktails / 2 wines. N2-compatible flow control preserves wine pour-by-pour. Aperitivo Spritz hits the after-work moment; Espresso Martini hits the late-night moment. Wines from CyT family (Amelia, Trivento, Frontera) tier appropriately by venue."
    },
    {
      "slug": "station-stadium-event",
      "title": "Service Station — Stadium / Festival / Event Venue",
      "tags": [
        "service-station",
        "event",
        "festival",
        "stadium",
        "case-by-case",
        "unmanned"
      ],
      "brief": "High-volume event venue (stadium concourse, festival, conference) — need fast-pour unmanned dispense at scale.",
      "recommend_skus": [
        "byond-mojito",
        "byond-margarita",
        "byond-long-island",
        "byond-singapore-sling",
        "estrella-damm",
        "an-lager"
      ],
      "recommend_services": [
        "service-stations",
        "rotating-tap"
      ],
      "rationale": "Volume mode. b.yond cocktails for the cocktail station; Estrella Damm and AN Lager taps for the beer station. Multiple 8-tap units deployed across concourse. RFID/QR redemption reduces queue time vs cash. Bespoke layout per venue."
    }
  ],
  "personas": [
    {
      "slug": "korean-bbq-crowd",
      "name": "Young Korean BBQ Crowd",
      "axes": {
        "age": "25-34",
        "venue": "Casual dining / KTV",
        "occasion": "After-work / group",
        "price": "Value-mid"
      },
      "skus": [
        "jinro-chamisul-fresh",
        "jinro-gold",
        "jinro-flavoured",
        "hite-extra-cold",
        "terra",
        "kelly",
        "jh-yoghurt"
      ],
      "rationale": "Sojuworld benchmark + lager rotation. JINRO Gold (zero-sugar) and JINRO Highball Yoghurt are 2026 conversation pieces — bring social-media energy."
    },
    {
      "slug": "gen-z-brunch",
      "name": "Gen-Z Brunch / Wellness Drinker",
      "axes": {
        "age": "25-34",
        "venue": "Cafe / brunch",
        "occasion": "Brunch / day-drinking",
        "price": "Mid"
      },
      "skus": [
        "hardzero-ice-lemon-tea",
        "hardzero-earl-grey",
        "hardzero-peach-oolong",
        "hardzero-passionfruit-sencha",
        "jh-yoghurt",
        "milkis",
        "byond-mojito"
      ],
      "rationale": "Low-sugar, low-cal, photogenic. The HARD Zero tea range fits the wellness brunch crowd. Mojito as the 'classic' option. Milkis for the non-alc table moment."
    },
    {
      "slug": "cocktail-bar-crowd",
      "name": "Cocktail-Bar Crowd",
      "axes": {
        "age": "28-44",
        "venue": "Cocktail bar",
        "occasion": "Evening / date",
        "price": "Mid-premium"
      },
      "skus": [
        "byond-singapore-sling",
        "byond-mojito",
        "byond-margarita",
        "byond-pina-colada",
        "byond-long-island",
        "byond-espresso-martini",
        "byond-aperitivo-spritz",
        "byond-lychee-martini"
      ],
      "rationale": "Full b.yond menu across the classics. Singapore Sling (local icon), Mojito (session standard), Margarita (crowd-pleaser), Piña Colada (tropical), Long Island + Espresso Martini for the late-night pivot. Aperitivo Spritz and Lychee Martini for the contemporary/feminine tilt."
    },
    {
      "slug": "fine-dining-diner",
      "name": "Fine-Dining Diner",
      "axes": {
        "age": "35+",
        "venue": "Fine dining",
        "occasion": "Special-occasion dinner",
        "price": "Premium-ultra"
      },
      "skus": [
        "don-melchor",
        "almaviva",
        "carmin-de-peumo-carmenere",
        "amelia-chardonnay",
        "trivento-eolo",
        "gb-corryton-park-cab",
        "st-hallett-old-block-shiraz"
      ],
      "rationale": "The collector / connoisseur set. Don Melchor and Almaviva are anchor names. Carmín de Peumo for the Carménère story. Amelia Chardonnay for the white pour. Premium Australian reds round out the New World."
    },
    {
      "slug": "craft-beer-enthusiast",
      "name": "Craft Beer Enthusiast",
      "axes": {
        "age": "25-44",
        "venue": "Craft beer bar / taproom",
        "occasion": "Evening / weekend",
        "price": "Mid"
      },
      "skus": [
        "hitachino-white-ale",
        "hitachino-japanese-classic-ale",
        "hitachino-amber-ale",
        "hitachino-espresso-stout",
        "estrella-inedit",
        "orion-dark"
      ],
      "rationale": "Japanese craft flight: Hitachino White Ale (wit), Japanese Classic Ale (cedar-aged IPA), Amber Ale, Espresso Stout. Plus Estrella Inedit (food-paired) and Orion Dark (Okinawan dark lager). Built for the craft-drinker who wants breadth."
    },
    {
      "slug": "casual-wine-drinker",
      "name": "Casual Wine Drinker",
      "axes": {
        "age": "35+",
        "venue": "Casual dining",
        "occasion": "Dinner",
        "price": "Value-mid"
      },
      "skus": [
        "cdd-cabernet-sauvignon",
        "cdd-merlot",
        "cdd-chardonnay",
        "cdd-sauvignon-blanc",
        "hardys-vr-merlot",
        "hardys-vr-cab",
        "jam-shed-shiraz",
        "banrock-crimson-cab",
        "frontera-premium-cab",
        "trivento-reserve-malbec"
      ],
      "rationale": "The 'I just want a nice glass with dinner' crowd. Casillero del Diablo Reserva is the workhorse — globally-known, consistent, fairly priced (full 11-varietal range covers any preference). Hardys VR + Jam Shed + Banrock + Frontera round out the value tier."
    },
    {
      "slug": "premium-wine-collector",
      "name": "Premium Wine Collector",
      "axes": {
        "age": "45+",
        "venue": "Wine bar / fine dining",
        "occasion": "Cellaring / collecting / gifting",
        "price": "Ultra-premium"
      },
      "skus": [
        "almaviva",
        "don-melchor",
        "carmin-de-peumo-carmenere",
        "trivento-eolo",
        "st-hallett-old-block-shiraz",
        "gb-corryton-park-cab"
      ],
      "rationale": "Names with track record: Almaviva (Rothschild × CyT), Don Melchor (Chile's most-awarded Cab), Carmín de Peumo (icon Carménère). Add St Hallett Old Block, Trivento Eolo for Old/New World balance. Cellar-worthy."
    },
    {
      "slug": "late-night-club",
      "name": "Late-Night Club / Lounge",
      "axes": {
        "age": "25-40",
        "venue": "Club / lounge",
        "occasion": "Late-night",
        "price": "Mid"
      },
      "skus": [
        "jinro-24",
        "byond-espresso-martini",
        "byond-long-island",
        "hardzero-passionfruit-sencha",
        "kelly",
        "terra"
      ],
      "rationale": "Spirit-forward (JINRO 24 for shots / shareable bottles). High-energy cocktails (Espresso Martini, Long Island). HARD Zero for the dance-floor refresher. KELLY / Terra for the beer drinker."
    },
    {
      "slug": "spanish-mediterranean",
      "name": "Spanish / Mediterranean Diner",
      "axes": {
        "age": "30-50",
        "venue": "Spanish / Mediterranean restaurant",
        "occasion": "Dinner / tapas",
        "price": "Mid"
      },
      "skus": [
        "estrella-damm",
        "estrella-inedit",
        "combes-saint-sauveur-cdr",
        "combes-saint-sauveur-organic",
        "cdd-rose",
        "domaine-la-clapiere-jardin-jules",
        "trivento-reserve-malbec"
      ],
      "rationale": "Estrella Damm — the Mediterranean lager. Inedit — designed at elBulli for food. Combes Saint Sauveur Rhône and Organic Costières de Nîmes for the wine-list backbone. CDD Rosé for sun-terrace by-the-glass. Domaine de La Clapière Pays d'Oc as the house pour. Trivento Reserve Malbec for the red."
    },
    {
      "slug": "corporate-event",
      "name": "Corporate Event / Function",
      "axes": {
        "age": "Mixed",
        "venue": "Event / banquet / private dining",
        "occasion": "Lunch / dinner / function",
        "price": "Mid-premium"
      },
      "skus": [
        "hardys-crest-sparkling-moscato",
        "byond-singapore-sling",
        "byond-aperitivo-spritz",
        "estrella-damm",
        "amelia-chardonnay",
        "trivento-reserve-malbec",
        "gb-classic-shiraz"
      ],
      "rationale": "Polished, recognisable, low-friction. Sparkling welcome, signature SG cocktail, Mediterranean lager for variety, Amelia + Trivento for dinner table. Predictable quality."
    }
  ],
  "calendar": [
    {
      "month": 1,
      "name": "January",
      "events": [
        {
          "event": "New Year reset / Janu-Dry alternative",
          "skus": [
            "hardzero-ice-lemon-tea",
            "hardzero-earl-grey",
            "hardzero-peach-oolong",
            "jh-yoghurt"
          ],
          "activation": "'Mindful drinking' campaign — push the HARD Zero range (zero sugar, low cal) and JINRO Highball Yoghurt as January-friendly alternatives. Bundle of 3 dispensed pours at promotional price."
        }
      ]
    },
    {
      "month": 2,
      "name": "February",
      "events": [
        {
          "event": "Chinese New Year (Feb 17 2026)",
          "skus": [
            "don-melchor",
            "almaviva",
            "carmin-de-peumo-carmenere",
            "gb-holy-trinity"
          ],
          "activation": "Premium wine gifting and reunion-dinner pour: Don Melchor, Almaviva, Carmín de Peumo. Position as the 'auspicious red' for the table. Lunar New Year corporate gift bundles."
        },
        {
          "event": "Valentine's Day (Feb 14)",
          "skus": [
            "byond-singapore-sling",
            "byond-lychee-martini",
            "amelia-chardonnay",
            "hardys-crest-sparkling-moscato"
          ],
          "activation": "Couple's cocktail menu: b.yond Lychee Martini + dessert pairing. Sparkling Moscato as 'pre-dinner toast'. Amelia Chardonnay for the wine-led venue."
        }
      ]
    },
    {
      "month": 3,
      "name": "March",
      "events": [
        {
          "event": "International Women's Day (Mar 8)",
          "skus": [
            "amelia-chardonnay",
            "amelia-pinot-noir",
            "hardys-vr-rose",
            "cdd-rose",
            "byond-lychee-martini"
          ],
          "activation": "Curated 'Wines named after Women' tasting: Amelia (Chardonnay + Pinot Noir, named after the CyT founder's wife). CDD Rosé for the by-the-glass feature. b.yond Lychee Martini for a cocktail alternative. Themed bottle service."
        },
        {
          "event": "St Patrick's Day (Mar 17)",
          "skus": [
            "hitachino-white-ale",
            "hitachino-espresso-stout",
            "estrella-inedit",
            "orion-draft"
          ],
          "activation": "Craft beer feature — green-themed pours and Irish-style takeovers. Pint specials, food-pairing flights."
        }
      ]
    },
    {
      "month": 4,
      "name": "April",
      "events": [
        {
          "event": "World Earth Day (Apr 22)",
          "skus": [
            "trivento-reserve-malbec",
            "banrock-crimson-cab",
            "banrock-moscato",
            "gb-holy-trinity"
          ],
          "activation": "'Wines of the Month' — feature Trivento (organic options), Banrock Station (Ramsar wetland conservation), Grant Burge sustainable Barossa. Sustainability story on POS."
        },
        {
          "event": "Easter (Apr 5 2026)",
          "skus": [
            "byond-pina-colada",
            "byond-aperitivo-spritz",
            "hardys-crest-sparkling-moscato",
            "amelia-chardonnay",
            "cdd-rose"
          ],
          "activation": "Brunch programme — sparkling Moscato + Piña Colada freshly dispensed. Aperitivo Spritz for the pre-meal. CDD Rosé for spring-garden outdoor tables. Amelia Chardonnay with the Easter set menu."
        }
      ]
    },
    {
      "month": 5,
      "name": "May",
      "events": [
        {
          "event": "World Cocktail Day (May 13)",
          "skus": [
            "byond-singapore-sling",
            "byond-mojito",
            "byond-margarita",
            "byond-pina-colada",
            "byond-long-island",
            "byond-espresso-martini"
          ],
          "activation": "Long-weekend 'Treat Yourself' campaign. Showcase the full b.yond range on tap. Buy 2 b.yond cocktails @ promo price; bartender exhibition night."
        },
        {
          "event": "Mother's Day (May 10 2026)",
          "skus": [
            "gb-buttery-ink-chardonnay",
            "amelia-chardonnay",
            "cdd-rose",
            "hardys-crest-sparkling-moscato",
            "byond-lychee-martini"
          ],
          "activation": "Premium-white Mother's Day set: Buttery Ink Chardonnay or Amelia paired with lobster / scallop dishes. CDD Rosé for the rosé by-the-glass. Floral cocktail option (Lychee Martini)."
        },
        {
          "event": "Labour Day (May 1)",
          "skus": [
            "hitachino-white-ale",
            "estrella-damm",
            "estrella-inedit",
            "brewerkz-tropical-ipa"
          ],
          "activation": "Long-weekend craft-beer promotion — Hitachino Nest range + Estrella Damm / Inedit. Brewerkz Tropical IPA as the local Singapore craft anchor. Bucket-of-five specials, food-pairing flights."
        }
      ]
    },
    {
      "month": 6,
      "name": "June",
      "events": [
        {
          "event": "FIFA World Cup / Euro / major football tournament",
          "skus": [
            "estrella-damm",
            "estrella-inedit",
            "an-lager",
            "kelly"
          ],
          "activation": "Spend S$60 on Estrella Damm or Inedit and win a food voucher. AN Lager as the all-night session pour. Big-screen partner venues programme."
        },
        {
          "event": "Father's Day (Jun 21 2026)",
          "skus": [
            "trivento-golden-reserve",
            "trivento-eolo",
            "don-melchor",
            "st-hallett-blackwell-shiraz"
          ],
          "activation": "Steak-and-Shiraz Father's Day set: Trivento Golden Malbec, St Hallett Blackwell Shiraz, Don Melchor for the premium pour."
        }
      ]
    },
    {
      "month": 7,
      "name": "July",
      "events": [
        {
          "event": "Football tournament continues",
          "skus": [
            "estrella-damm",
            "estrella-inedit",
            "an-lager",
            "orion-draft"
          ],
          "activation": "Tournament-final week activation — extended happy hour, watch-party packages."
        }
      ]
    },
    {
      "month": 8,
      "name": "August",
      "events": [
        {
          "event": "National Day Singapore (Aug 9)",
          "skus": [
            "byond-singapore-sling",
            "byond-mojito",
            "an-lager",
            "hardzero-ice-lemon-tea",
            "brewerkz-tropical-ipa"
          ],
          "activation": "'Support Local' cocktail promotion — Singapore Sling buy-3 bundle. b.yond Mojito alongside. AN Lager (ANBEV's homegrown) as the local-beer feature. HARD Zero Ice Lemon Tea (the most Singaporean RTD format). Brewerkz Tropical IPA for the craft contingent."
        }
      ]
    },
    {
      "month": 9,
      "name": "September",
      "events": [
        {
          "event": "Mid-Autumn Festival (Sep 24 2026)",
          "skus": [
            "amelia-chardonnay",
            "trivento-reserve-chardonnay",
            "byond-lychee-martini",
            "byond-mojito",
            "milkis"
          ],
          "activation": "Mooncake-and-wine pairing: light whites (Amelia, Trivento Reserve Chardonnay) with snow-skin mooncakes; Lychee Martini for the cocktail venues. b.yond Mojito as a fresh palate-cleanser. Milkis for a non-alcoholic festive option."
        },
        {
          "event": "Oktoberfest (late Sep / early Oct)",
          "skus": [
            "estrella-damm",
            "estrella-inedit",
            "orion-draft",
            "hitachino-white-ale"
          ],
          "activation": "'Beer Festival' programme — Estrella Damm, Inedit, Orion, Hitachino on tap. Food-pairing focus (Pork Knuckle + Estrella Damm). Bring-the-stein nights."
        }
      ]
    },
    {
      "month": 10,
      "name": "October",
      "events": [
        {
          "event": "Halloween (Oct 31)",
          "skus": [
            "diablo-dark-red",
            "diablo-black",
            "jam-shed-shiraz",
            "jam-shed-red-blend"
          ],
          "activation": "'Dark & Spooky Reds' feature — Diablo Dark Red and Diablo Black as the hero pours (perfect themed packaging), supported by Jam Shed. Spend S$50 on food and get a bottle of Diablo Dark Red at promo price. Costume-night partnerships."
        }
      ]
    },
    {
      "month": 11,
      "name": "November",
      "events": [
        {
          "event": "Craft Beer of the Month",
          "skus": [
            "hitachino-white-ale",
            "hitachino-pale-ale",
            "hitachino-japanese-classic-ale",
            "hitachino-espresso-stout",
            "estrella-inedit",
            "orion-dark"
          ],
          "activation": "Hitachino Nest range feature — White Ale, Pale Ale, Japanese Classic Ale (cedar-sake-barrel aged), Espresso Stout (after-dinner pour). Plus Estrella Inedit and Orion Dark. 'Buy 3 Full Pints @ S$55'. Brewer-feature night, food-pairing flights."
        },
        {
          "event": "Beaujolais Nouveau parallel (3rd Thursday)",
          "skus": [
            "jam-shed-shiraz",
            "trivento-reserve-malbec",
            "hardys-vr-rose",
            "domaine-la-clapiere-jardin-jules"
          ],
          "activation": "'New Vintage' wine-tasting events featuring our gluggable young reds and rosés. Domaine de La Clapière Jardin de Jules as the French Pays d'Oc entry to anchor the Beaujolais-style narrative."
        }
      ]
    },
    {
      "month": 12,
      "name": "December",
      "events": [
        {
          "event": "Christmas (Dec 25)",
          "skus": [
            "gb-holy-trinity",
            "trivento-golden-reserve",
            "trivento-eolo",
            "almaviva",
            "byond-aperitivo-spritz"
          ],
          "activation": "Christmas-dinner pairing: turkey + Holy Trinity GSM; ribeye + Trivento Golden or Almaviva. Pre-dinner b.yond Aperitivo Spritz. Book-the-bottle promotion."
        },
        {
          "event": "New Year's Eve (Dec 31)",
          "skus": [
            "hardys-crest-sparkling-moscato",
            "byond-espresso-martini",
            "byond-singapore-sling",
            "don-melchor"
          ],
          "activation": "NYE countdown menu — sparkling Moscato toast, Espresso Martini late-night feature, premium wine for VIP bottle service."
        }
      ]
    }
  ],
  "usps": {
    "byond": [
      "8-cocktail freshly-blended classics menu on draught",
      "Engineered for sub-10s pour vs 3+ min hand-shaken",
      "Bartender-skill-light operation",
      "Lower wastage, higher margin per pour",
      "The signature cocktail blueprint for any custom build"
    ],
    "hard-zero": [
      "Zero sugar",
      "Singapore-formulated at Tuas",
      "Trade-focused dispense format",
      "Wellness/Gen-Z friendly without losing flavour"
    ],
    "jinro-highball": [
      "JINRO base — World's No. 1 selling spirit foundation",
      "2026 lineup hero flavours: Honey Lemon, Lychee, Yoghurt",
      "Premix and postmix dispense options"
    ],
    "an-lager": [
      "ANBEV-owned brand × AB InBev brewing partnership",
      "Proof of concept for HOAN's contract-brew capability",
      "Session-friendly 4.5% — built for long pours"
    ],
    "jinro": [
      "World's No. 1 selling spirit (21+ consecutive years)",
      "Established 1924; iconic toad mascot",
      "Six-SKU range covers value to premium"
    ],
    "trivento": [
      "Best Argentinian Wine Producer (IWSC 2009)",
      "Five-tier Malbec ladder from Reserve to icon Eolo",
      "Concha y Toro family — globally distributed quality"
    ],
    "don-melchor": [
      "Chile's most-awarded Cabernet Sauvignon",
      "Consistently 95+ pts (Suckling, WA, Decanter)",
      "Grand-cru-tier Maipo expression"
    ],
    "almaviva": [
      "Rothschild (Mouton) × Concha y Toro joint venture est. 1997",
      "Top of the Chilean ultra-premium pyramid",
      "Bordeaux-style blend from Puente Alto"
    ],
    "wines": [
      "Old + New World breadth",
      "House-pour through ultra-premium price ladder",
      "Iconic names: Don Melchor, Almaviva, Trivento Eolo, St Hallett Old Block"
    ],
    "rtd-draught": [
      "ANBEV-formulated draught range",
      "Three families: b.yond cocktails, HARD Zero RTDs, JINRO Highball",
      "Dispense format = consistency at speed"
    ],
    "make-with-us": [
      "High-mix, low-volume blending factory in Singapore",
      "Tuas R&D bench",
      "Six productised services: contract brew, cocktails on tap, rotating tap, specialty kegs, service stations, functional blends",
      "Brief-to-bar 4-16 weeks depending on service"
    ],
    "casillero-del-diablo": [
      "Chile's most-recognised wine brand globally — consumer pull-through built in",
      "11-varietal Reserva range: Cab, Merlot, Shiraz, Malbec, Pinot Noir, Carménère, SB, Rosé, Riesling, Moscato, Chardonnay — one supplier covers any preference",
      "Consistent house-pour price point — ideal by-the-glass anchor for casual to mid-tier venues",
      "Brand recognition reduces staff sell-in effort and lifts menu conversion"
    ],
    "grant-burge": [
      "Barossa-born — consistent medal-winner at AIBA and IWC",
      "Range spans accessible Classic through icon Meshach Shiraz and Shadrach Cabernet",
      "Buttery Ink Chardonnay: exclusive on-trade label, not in retail — only HOAN venues carry it",
      "Descriptor-rich tasting notes: easy for staff to memorise and sell"
    ],
    "hitachino": [
      "Japan's most internationally recognised craft brewery",
      "Owl logo = instant on-shelf recognition in the craft beer segment",
      "Four distinct styles in one range: White Ale (wheat) · Japanese Classic Ale (cedar-sake barrel IPA) · Daidai Ale (citrus IPA) · Espresso Stout",
      "Ideal for craft beer flight programmes — one brand, multiple ABVs and styles",
      "Award-winning globally: regular AIBA and Japan craft beer medal-winner"
    ],
    "estrella-damm": [
      "Barcelona-born since 1876 — the original Mediterranean lager",
      "Clean lager profile: pairs with any cuisine from tapas to Asian",
      "Strong brand activation potential: FCB partnership, 2026 FIFA World Cup host nation Spain",
      "Suitable for Spanish/Mediterranean, corporate events, stadium concourse, and casual dining deployments"
    ],
    "estrella-inedit": [
      "Formulated by Ferran Adrià and the elBulli sommelier team — the world's first beer engineered for food pairing",
      "Wheat ale: coriander, liquorice, orange peel — broad pairing range across Asian and Western cuisines",
      "Premium price point positions it as a craft alternative on wine-led menus",
      "Signature brand story: Michelin-starred culinary provenance, instantly memorable for trade briefings"
    ],
    "orion": [
      "Okinawa's No. 1 beer — 100% brewed in Japan's island paradise since 1957",
      "Two-time AIBA international brewing award winner",
      "Crafted with locally-sourced Okinawan barley and pristine island water",
      "Draft: mild, crisp, rich creamy foam — pairs with any cuisine; ideal house lager on Asian menus",
      "Dark: authentic dark lager style — differentiates any craft beer or Japanese restaurant menu"
    ],
    "hardys": [
      "Australia's most-awarded wine brand — over 500 international trophies",
      "VR and The Riddle: accessible, consistent, broad consumer appeal — reliable house pours",
      "Crest Sparkling Moscato: proven wedding and events pour — low ABV (9%), sweet, crowd-pleasing",
      "Eileen Hardy: icon Chardonnay and Shiraz for premium wine lists",
      "Price range from S$18 RSP (VR Moscato) to premium — covers all venue tiers"
    ],
    "st-hallett": [
      "Barossa Valley icon since 1944",
      "Old Block Shiraz: one of South Australia's most acclaimed single-vineyard Shirazes — 100-year-old vines",
      "Faith Shiraz: the accessible entry-point into the Old Block story at a lower price",
      "Strong brand narrative: old vines, single vineyard, Barossa terroir — easy for sommelier sell-in"
    ],
    "terra": [
      "Korean premium pilsner — brewed with 100% Australian barley for extra-clean finish",
      "The challenger brand to Hite — works as a premium tier option on Korean restaurant menus",
      "Clean, refreshing palate: easy table-service pour at KTV, BBQ, and casual Korean dining",
      "Named for the Latin word for Earth; premium positioning above standard lagers"
    ],
    "kelly": [
      "Korean premium ale-style beer — positioned above standard lagers on Korean menus",
      "Slightly rounder, fuller palate than Terra and Hite — appeals to customers trading up",
      "Works as the premium option in a three-tier Korean lager menu (Hite → Terra → KELLY)"
    ],
    "hite": [
      "Korea's leading premium export lager since 1993",
      "Hite Extra Cold: brewed to -1.8°C for an extra-crisp, refreshing finish",
      "The benchmark Korean lager — volume driver for Korean BBQ, KTV, and casual dining venues globally",
      "Consumer brand recognition across the Korean expat and K-culture dining segment"
    ],
    "brewerkz": [
      "Singapore's longest-running craft brewery since 1997 — the pioneer of Singapore craft beer",
      "Multi-award-winning: AIBA medals for Tropical IPA and Orange Wit",
      "Locally-born brand — supports 'Singapore-made' craft narrative for F&B operators",
      "Tropical IPA: citrus-forward, drier, piney hops; Orange Wit: easy-drinking Belgian-style — two styles for two audiences"
    ],
    "frontera": [
      "Entry-level Concha y Toro range — Chilean house pour at the most competitive price point",
      "Premium Frontera: steps up in quality while staying affordable — ideal for casual dining and buffet service",
      "Broad varietal range: Cab, Merlot, Chardonnay, SB — same supplier fills the full house pour list"
    ],
    "marques-casa-concha": [
      "The premium tier of the Concha y Toro portfolio — steps above Casillero del Diablo",
      "Heritage wine with over 130 years of Chilean winemaking history",
      "Carménère, Malbec, and Pinot Noir: varietals that differentiate a wine list beyond standard Cab/Merlot",
      "Strong on-trade credibility: used by fine-dining restaurants as mid-tier offering"
    ],
    "jam-shed": [
      "Casual, bold, brand-forward label — immediately recognisable on a wine menu",
      "Shiraz: ripe berry, jam-forward style appeals to new-to-wine and casual wine drinkers",
      "Price point fits the casual dining and pub/bar wine-by-glass slot",
      "Hardys family: backed by Australia's most-awarded wine brand"
    ],
    "banrock-station": [
      "Environmental credibility: 100+ conservation projects funded globally",
      "Accessible, consistent value-tier wines — house-pour quality at entry pricing",
      "Sparkling options available for events and function pours",
      "Hardys family: consistent supply and quality assurance"
    ],
    "amelia": [
      "Concha y Toro's premium white wine range from Chile's cooler valleys",
      "Chardonnay Blanco: elegant, complex — the fine-dining alternative to standard New World Chardonnay",
      "Pinot Noir Tinto: cooler-climate elegance at a price below Burgundy — ideal for wine lists wanting variety",
      "Consistent: same estate-quality every vintage from Casablanca Valley"
    ],
    "combes-saint-sauveur": [
      "Southern French Rhône and Languedoc wines — textbook Mediterranean food-pairing",
      "Three appellations: Côtes du Rhône AOC, Plan de Dieu AOC, Costières de Nîmes Organic — one brand, three price and positioning points",
      "Organic Costières de Nîmes certified — for outlets with a sustainability/provenance story",
      "Strong by-the-glass positioning at accessible price points",
      "Pairs naturally with tapas, mezze, Mediterranean sharing plates"
    ],
    "domaine-la-clapiere": [
      "Pays d'Oc IGP — southern France, warm-climate fruit, approachable style",
      "Three expressions: Jardin de Jules (entry), Gatefer (mid), Étincelle (premium) — scalable across menu tiers",
      "White wine (Étincelle Blanc) through structured red (Gatefer) — full range for wine-list building",
      "Provençal and Languedoc-Roussillon heritage — storytelling for French-concept venues"
    ],
    "petaluma": [
      "Premium Australian producer from Adelaide Hills and Coonawarra — cool-climate precision",
      "Two tiers: White Label (mid-premium) and Yellow Label (accessible) — straightforward wine-list architecture",
      "Sauvignon Blanc, Chardonnay, Shiraz, Cab, Merlot across both tiers — full coverage for a focused BTG programme",
      "Founded by Brian Croser — credibility for wine-bar and fine-dining staff training"
    ],
    "devils-carnaval": [
      "Entry point of Concha y Toro's prestige Diablo range — approachable, striking packaging",
      "Dark Red, Black (bold Cabernet), and Brut sparkling — covers both wine-by-glass and celebrations",
      "Bold gothic branding drives self-selection and menu standout — low sell-in effort",
      "Sparkling Brut: house-pour-ready for toasting occasions at a price well below Champagne"
    ],
    "hooch": [
      "The original UK alcoholic lemonade — 90s nostalgia with proven repeat purchase",
      "Vegan and gluten-free — menu tick-boxes without reformulating your drinks list",
      "Real lemon juice, natural flavours, clean vodka base — simple ingredient story for staff",
      "Single SKU simplicity: easy to trial, easy to list"
    ],
    "terrunyo": [
      "Concha y Toro's terroir-specific premium series — each wine sourced from a single block",
      "Sauvignon Blanc from Casablanca: benchmark cool-climate SB for fine-dining white-wine programmes",
      "Carménère from Peumo: the varietal statement red — rare at this quality level",
      "Strong restaurant credibility — producer track record enables wine-director buy-in"
    ],
    "carmin-de-peumo": [
      "Chile's reference Carménère — Peumo Valley, consistently rated 90+ points",
      "The premium alternative for lists that want Chile beyond Malbec and Cab",
      "Concha y Toro top tier — name recognition among wine-educated staff and sommeliers",
      "Carménère is Chile's signature grape — differentiated story for wine programmes"
    ],
    "chateau-magnan-gaffeliere": [
      "Saint-Émilion Grand Cru — Bordeaux Right Bank prestige tier",
      "Grand Cru designation carries weight with wine-educated guests and wine directors",
      "Food-pairing versatility: Merlot-dominant structure suits lamb, duck, fine cuts",
      "Bordeaux provenance for venues that need credible European fine wine on the list"
    ],
    "baron-de-lestac": [
      "AOC Bordeaux entry-tier — Rouge and Blanc — from one of Bordeaux's recognised négociants",
      "House pour-ready at an accessible price with Bordeaux authenticity",
      "Blanc: crisp Sauvignon Blanc-driven style for by-the-glass seafood pairing",
      "Dual colour listing: pair together for a tight Bordeaux section without complexity"
    ],
    "anbev-function": [
      "ANBEV's functional non-alcoholic range — Prebiotic, Energy, Protein — covers wellness and performance occasions",
      "Non-alcoholic — menu broadening without a liquor licence headache",
      "Sparkling formats suitable for mocktail menus, wellness brunch and corporate catering",
      "Singapore-made — supports local sourcing narratives"
    ],
    "highball-mixer": [
      "ANBEV's 150ml miniature non-alcoholic mixer — Honey Lemon and Lychee",
      "Designed for DIY highball: combine with JINRO Chamisul Fresh for a premium RTD moment at table",
      "150ml can = exactly half a JINRO 300ml bottle — zero waste, zero measuring",
      "Non-alcoholic on its own — doubles as a flavoured sparkling soft drink for non-drinkers"
    ],
    "jinro-mixer": [
      "JINRO Black Tea Tonic — zero kcal, lightly carbonated, designed for JINRO Chamisul Fresh",
      "The post-meal session mixer: lighter than soju neat, more interesting than water",
      "Zero kcal supports the calorie-conscious Korean BBQ crowd",
      "Simple upsell: list alongside JINRO SKUs for a higher-spend BTG offer"
    ],
    "milkis": [
      "Korea's iconic carbonated milk + yoghurt drink — first in category worldwide",
      "10.9% non-fat dry milk, no artificial colours — clean label story",
      "Strong Korean dining association: KTV, Korean BBQ table standard",
      "Non-alcoholic — broadens the offer for non-drinking guests at Korean concept venues"
    ],
    "beauvillon": [
      "Castel Freres — France's largest wine producer",
      "Pays d'Oc IGP range: Southern France varietal wines at accessible price",
      "Medium-sweet red: rare dessert and cheese-pairing red wine option on F&B menus",
      "French provenance without the Bordeaux premium — ideal house pour"
    ],
    "chateau-du-bousquet": [
      "Right-bank Bordeaux estate in Cotes de Bourg — historic limestone plateau",
      "Tholin et Couturier family: estate-grown, not a negociant blend",
      "Merlot-led with classic Bordeaux elegance and genuine ageing potential",
      "Positions above New World Cabernet without the premium price — ideal fine-dining house pour"
    ]
  }
}